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Influencer Marketing Manager

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Sony Music Entertainment

Sep 10

  • Job
    Full-time
    Mid & Senior Level
  • Sales & Business Development
    Marketing
  • London

AI generated summary

  • You have a proven track record in influencer campaigns, understand the UK music market, excel in digital marketing, collaborate well, communicate effectively, manage projects, and leverage data for strategy.
  • You will create and implement influencer strategies, collaborate across teams, identify trends, analyze data, manage campaigns, consult on artists, and grow social engagement.

Requirements

  • You already have experience with a demonstrated track record of delivering successful Influencer and content campaigns for a wide range of artist across.
  • You understand the UK recorded music market and its use of social content, creator marketing and viral trends to amplify records successfully and impacting significantly on streaming platforms.
  • You are a highly motivated, curious thinker with an active interest and passion for digital marketing, who thrives in an ever-changing environment.
  • You are a collaborative team player who can work with the wider team to deliver on shared business and campaign goals.
  • You are a confident communicator who can work with people at all levels and can negotiate and influence internal and external contacts.
  • You are a committed project manager who can organise a varied and full workload, prioritise, work under pressure and problem solve to see an idea through to completion.
  • You can use research and data to inform digital strategy and understand results.
  • You are goal orientated and enjoy setting and surpassing ambitious goals.

Responsibilities

  • Create engaging and native Influencer, content and digital strategies alongside the digital team to maximise artist opportunities on TikTok, Reels and Shorts, among others, as well as new emerging platforms
  • Collaborate with artists, managers, digital/marketing team and external agencies to bring your ideas to life.
  • Devise and collaborate on a local content strategy for our international artists e.g Doja Cat, Tate McRae, Lil Durk, Victoria Monet– liaising with our international partners and Sony U.S International team.
  • Identify emerging trends and social media patterns and educate the wider team on how to infuse them into artist campaigns.
  • Use audience and performance data to inform bespoke campaign strategy for each artist as well as working with the Sony central Digital and Insights Team on priority artist projects.
  • Steer the planning and execution of all influencer marketing opportunities both organic and paid whilst developing a close-knit owned network for Ministry of Sound.
  • Consult with the A&R team on new and future signings coming from a TikTok/social media background.
  • Work closely to develop a strategy for MoS Socials integrating MoS artists, new releases, and catalogue – growing numbers and engagement for the brand.

FAQs

What is the main focus of the Influencer Marketing Manager role?

The main focus is to create Influencer marketing and content strategies for the Ministry of Sound roster and brand account, with a strong emphasis on short-form video content across platforms like TikTok, Reels, and Shorts.

Will I be collaborating with other teams?

Yes, you will collaborate closely with artists, managers, the digital/marketing team, and external agencies to bring ideas to life and create impactful campaigns.

What types of artists will I be working with?

You will work with a diverse range of international artists, including well-known names like Doja Cat, Tate McRae, Lil Durk, and Victoria Monet.

How will success be measured in this role?

Success will be measured by the effectiveness of influencer and content strategies in maximizing sales, streaming numbers for single releases, and growing audiences for artist propositions.

What skills are required for this position?

Required skills include a strong understanding of the UK recorded music market, experience in delivering successful influencer campaigns, collaboration, communication skills, project management, and the ability to use data to inform digital strategies.

Is there a specific audience or market focus for the campaigns?

Yes, the role focuses specifically on the UK recorded music market, utilizing social content, creator marketing, and viral trends to enhance artist campaigns.

Does the role involve overseeing paid marketing opportunities?

Yes, you will steer the planning and execution of all influencer marketing opportunities, both organic and paid.

How important is staying updated with social media trends in this role?

Staying updated with emerging trends and social media patterns is crucial, as you will educate the team on how to incorporate these trends into artist campaigns.

Can you describe the company culture at Ministry of Sound?

The company culture is focused on a balanced approach to success, emphasizing excellence while also celebrating achievements and rewarding team efforts.

Will I have opportunities to negotiate and influence others in this role?

Yes, you will need to communicate effectively and negotiate with both internal and external contacts at various levels.

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Sony Music Entertainment

We fuel the creative journey.

Entertainment & Media
Industry
5001-10,000
Employees
1929
Founded Year

Mission & Purpose

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.