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Insights Manager, Thought Leadership

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HP

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Research & Development
  • London

AI generated summary

  • You must have a relevant bachelor’s degree, 7+ years in insights, excellent communication skills, strong research abilities, and the capacity to manage thought leadership processes effectively.
  • You will analyze global work culture trends, manage research partnerships, synthesize insights into compelling content, and collaborate with teams to enhance thought leadership initiatives.

Requirements

  • Bachelor’s degree in a relevant field such as business, research, or equivalent work experience.
  • Typically, 7+ years thought leadership, editorial, and insights experience
  • Demonstrated ability to manage all stages of thought leadership (including research design and agency management, analysis of data, publishing papers, and producing and presenting content)
  • Excellent written and verbal communication skills, with the ability and confidence to present to, influence, and lead discussions with executive level stakeholders
  • Creative thinker who can work with complex data to shape original and impactful storylines
  • Strong research skills, including the ability to analyse and interpret qual and quant data from various sources to make meaningful connections and discoveries
  • Comfortable working with large quant data sets from quant research
  • Self-motivated, agile, and comfortable working in a fast-paced environment to deadlines
  • Knowledge of the technology category and B2B is preferred but not essential
  • Experience working in global teams or across multiple countries is preferred but not essential

Responsibilities

  • Become HP’s foremost expert on work culture thought leadership with an understanding of global nuances
  • Finds and summarises potential trends derived from media, online sources, academia, and podcasts to enrich and validate our future of work research program
  • Use creative approaches and questions to validate potential trends we observe around the world
  • Lead the relationship with the key research partner on this topic, from project-managing primary research across multiple countries through to delivery of annual findings
  • Analyse data to generate insights, uncover trends and country-nuances, build compelling stories on how work culture is evolving, and what that means for technology
  • Syntheise desk and primary research results into thought leadership content, such as reports, articles, keynote presentations, press releases, infographics, talk-tracks for executive presentations/interviews/client meetings etc.
  • Collaborate with a wide variety of internal teams and stakeholders to deliver compelling content

FAQs

What is the main focus of the Insights Manager, Thought Leadership role?

The main focus of this role is to lead thought leadership on work culture globally, managing research partnerships, analyzing data, developing insights, and creating compelling content for both internal and external stakeholders.

What qualifications are required for this position?

A Bachelor’s degree in a relevant field such as business or research is required, along with typically 7+ years of thought leadership, editorial, and insights experience.

What types of skills are necessary for success in this role?

Successful candidates should possess strong analytical skills, excellent written and verbal communication abilities, creative thinking, and strong research skills for analyzing both qualitative and quantitative data.

Is experience in the technology category preferred for this position?

Yes, experience in the technology category and B2B is preferred, but it is not essential.

Will there be opportunities for travel in this role?

Yes, occasional travel may be required as part of the position.

What is the team structure for the Insights Manager, Thought Leadership role?

The role is part of HP’s marketing organization, reporting to the head of market insights, and functions as an individual contributor within a geographically diverse team.

Where is this position located?

The position is based in London or Reading, with flexibility to collaborate with stakeholders globally.

Are there opportunities to present to senior leadership in this role?

Yes, the role requires the ability to present to, influence, and lead discussions with executive-level stakeholders.

What types of content will the Insights Manager be responsible for developing?

The Insights Manager will synthesize research results into various forms of thought leadership content, including reports, articles, presentations, and infographics.

What kind of work environment can the Insights Manager expect?

The role is self-motivated and agile, requiring comfort in a fast-paced environment with deadlines.

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HP

Technology
Industry
10,001+
Employees

Mission & Purpose

Our vision is to create a world where innovation drives extraordinary contributions to humanity. This vision guides everything we do, how we do it, and why we do it. Our technology – a product and service portfolio of personal systems, printers, and 3D printing solutions – was created to inspire our vision and we are doing everything in our power across climate action, human rights, and digital equity to make it so. We believe thoughtful ideas can come from anyone, anywhere, at any time. And all it takes is one to change the world.