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International Marketing Analyst - New Zealand

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Fisher Investments

2mo ago

  • Job
    Full-time
    Mid Level
  • Data
    Marketing
  • Clearwater

AI generated summary

  • You need 3+ years in digital marketing, a degree or equivalent, a data-driven mindset, and local knowledge of New Zealand for this role.
  • You will develop and execute marketing campaigns, manage budgets, analyze performance, collaborate on creative content, conduct market research, and present insights while ensuring compliance and process improvements.

Requirements

  • 3+ years’ experience in digital marketing, preferably in lead generation performance marketing
  • University degree or equivalent combination of education/experience
  • Data driven approach to performance marketing
  • Local knowledge of New Zealand

Responsibilities

  • Support internal business partners to develop, execute and report on lead generation campaigns, to achieve our business goals
  • Lead New Zealand’s marketing strategy including, but not limited to campaign development and testing, performance analysis and optimization, content localization, ad creative and landing page development and testing
  • Manage operational tasks, such as, budgeting and forecasting, reporting, contract routing, and auditing
  • Collaborate with our in-house marketing agency, fishtank, to support creative and landing page development and testing in New Zealand
  • Support competitor & market research to ensure local social and political trends are incorporated into marketing campaigns, evaluate, and communicate on new opportunities and insights
  • Build performance reports based on marketing reporting dashboards and succinctly present to Senior Executive Management on opportunities identified
  • Oversee reputational risk by following established P&Ps and compliance requirements for the New Zealand market
  • Identify potential process improvements, recommend solutions, and lead the project to implement those solutions to improve results
  • Work in a fun and engaging multicultural team environment, collaborating with team members located across the globe on a wide range of tasks and project initiatives

FAQs

What does the role of International Marketing Analyst focus on?

The role focuses on leading Fisher Investment's marketing efforts in New Zealand, including campaign development, performance analysis, and content localization.

What qualifications are required for this position?

Candidates should have 3+ years of experience in digital marketing, preferably in lead generation performance marketing, and a local knowledge of New Zealand. A university degree or an equivalent combination of education and experience is also required.

Will I be collaborating with other teams?

Yes, you will collaborate with other international marketers, internal departments, and our in-house marketing agency, fishtank.

What types of tasks will I be responsible for?

Responsibilities include developing and executing lead generation campaigns, performance analysis and optimization, campaign planning, and managing operational tasks such as budgeting and reporting.

Is there room for professional development in this role?

Yes, this position offers ample growth opportunities within the Private Client International Group and the Global Marketing Department.

What benefits does Fisher Investments offer?

Fisher Investments offers exceptional benefits, including 100% paid medical, dental, and vision premiums, a 50% 401(k) match, 20 days of PTO, family support programs, and a $10,000 benefit for fertility and family-forming services.

How does the company prioritize its culture?

Fisher Investments takes pride in its inclusive culture and has a learning and development framework customized for every employee, promoting a supportive environment.

What should I expect regarding performance reporting?

You will build performance reports based on marketing reporting dashboards and present insights and opportunities to Senior Executive Management.

Will I be involved in market research?

Yes, you will support competitor and market research to incorporate local social and political trends into marketing campaigns.

Is there a focus on compliance and reputational risk?

Yes, overseeing reputational risk and adhering to established procedures and compliance requirements for the New Zealand market is part of the role.

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Fisher Investments

Bettering the Investment Universe

Finance
Industry
1001-5000
Employees
1979
Founded Year

Mission & Purpose

Fisher Investments is an independent, fee-only investment adviser. Fisher Investments manages assets across four principal business units: US Private Client, Institutional, Private Client International, and 401(k) Solutions. Together, these groups serve a diverse global client base including corporations, public and multi-employer pension funds, foundations and endowments, insurance companies, health-care organizations, governments and high net worth families. Fisher Investments was founded in 1979 by Ken Fisher—a well-known innovator in investment theory and the author of 11 books, including 4 New York Times bestsellers. Ken wrote the Forbes “Portfolio Strategy” column from 1984 through 2016, making him the longest continuously running columnist in the magazine’s history. In recent years, Ken’s columns have run consistently in major media outlets around the world, spanning more countries and more volume than any other columnist of any type in history. Over the last decade, Ken has regularly appeared on CNBC, Fox Business, Fox News, CNN International, Yahoo Finance, Bloomberg TV, and numerous other financial news outlets.