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(Junior) Product Manager (m/w/d) Orthopaedic Instruments - DACH

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Stryker

1mo ago

  • Job
    Full-time
    Entry & Junior Level
  • Marketing
    Product
  • Hamburg

AI generated summary

  • You need strong marketing passion, creativity, strategic thinking, excellent German and English skills, and a valid Class B driver's license. Preferred: degree and experience in marketing or medtech.
  • You will manage product launches, analyze market trends, develop marketing plans, maintain KOL networks, create marketing materials, train sales staff, and organize events in the DACH region.

Requirements

  • Erforderlich:
  • Ausgeprägte Leidenschaft für Marketing und Freude an einer vielseitigen Schnittstellenaufgabe mit internen und externen Partnern.
  • Überzeugungsstärke, Kreativität und Begeisterungsfähigkeit.
  • Ausgeprägte Zielorientierung, strategisches und konzeptionelles Denken sowie erste Erfahrung im internationalen Arbeitsumfeld.
  • Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift.
  • Gültiger PKW-Führerschein der Klasse B.
  • Bevorzugt:
  • Abgeschlossenes Studium in Marketing, Naturwissenschaften, Wirtschaftswissenschaften oder einer vergleichbaren Fachrichtung.
  • Erste Berufserfahrung im Marketing, Vertrieb oder in verwandten Bereichen, idealerweise in der Medizintechnik.

Responsibilities

  • Planung und Umsetzung von Produkteinführungen unserer Orthopaedic Instruments (OI) Produkte (Orthopädische Antriebsmaschinen & Persönliche Schutzausrüstung) sowie die kontinuierliche Vermarktung und anschließende Betreuung des Produktportfolios über den gesamten Produktlebenszyklus.
  • Analyse des lokalen Marktes, der Wettbewerber sowie Kundenbefragungen zu Potenzialen und Trends zur Entwicklung strategischer Maßnahmen für Produkteinführungen, Preisgestaltung und die Auswahl von Key Opinion Leadern (KOL).
  • Strategische Entwicklung eines Marketingplanes für die DACH-Region in enger Zusammenarbeit mit dem europäischen Brandmarketing, dem zuständigen regionalen Business Unit Manager und den Regionalen Verkaufsleitern.
  • Aufbau und Pflege eines Netzwerks mit relevanten Referenzzentren und Key Opinion Leadern (KOLs) zur erfolgreichen Positionierung unserer Produkte.
  • Erstellung von Marketingmaterialien und digitalen Kampagnen basierend auf der definierten Marketingstrategie.
  • Schulung der Vertriebsmitarbeitenden, insbesondere bei Produkt-Neueinführungen in den Märkten Deutschland, Österreich und Schweiz.
  • Erstellung und Durchführung von Präsentationen, Vorträgen und Workshops für Fachgruppen im medizinischen Umfeld.
  • Planung und Organisation von Marketingveranstaltungen wie Fortbildungen, Kongressen und Inhouse-Events im Rahmen des Marketing-Budgets.

FAQs

What are the main responsibilities of the Junior Product Manager for Orthopaedic Instruments?

The main responsibilities include planning and implementing product launches, analyzing the local market and competition, developing strategic marketing plans, building relationships with Key Opinion Leaders, creating marketing materials, training sales staff, and organizing marketing events.

Is travel required for this position?

Yes, the position may require up to 30% travel, including occasional overnight stays.

What qualifications are required for this job?

Required qualifications include a passion for marketing, persuasive communication skills, strategic thinking, and very good German and English language skills. A valid class B driver's license is also necessary.

Is previous experience in the medical technology sector preferred?

Yes, having first-hand experience in marketing, sales, or related areas, particularly in the medical technology field, is preferred.

What educational background is ideal for this role?

An ideal background would be a completed degree in Marketing, Natural Sciences, Business Administration, or a related field.

Will the Junior Product Manager work independently?

No, the role involves close collaboration with various internal and external partners, including European brand marketing, regional sales leaders, and Key Opinion Leaders.

What languages are necessary for this position?

Very good proficiency in both German and English is required for this position.

Can candidates from diverse backgrounds apply for this job?

Yes, the company values diversity and encourages applications from individuals of all backgrounds regardless of ethnicity, gender, disability, age, or sexual identity.

Where will the Junior Product Manager primarily work?

The Junior Product Manager will spend time working from home or at Stryker locations in Germany, depending on their place of residence.

Together with our customers, we are driven to make healthcare better. #WeAreStryker

Manufacturing & Electronics
Industry
10,001+
Employees
1941
Founded Year

Mission & Purpose

Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in Medical and Surgical, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at stryker.com and careers.stryker.com. PRODUCTS: ● Reconstructive ● MedSurg ● Neurotechnology & Spine FACTS: ● 2022 Sales: $18.4 billion ● Industry : Medical Instruments & Supplies ● Employees: 51,000+ globally ● 40 Years of Sales Growth leading up to 2020 ● 44+ Manufacturing and R&D Locations Worldwide ● $1.45 billion spend on research and development in 2022 ● 12,000+ patents owned globally in 2022 ● Products Sold in Over 75 Countries ● Fortune 500 Company ● 6 consecutive years as one of Fortune's World's Best Workplaces