Lead Account Manager

Snap Inc.

Jul 17

Applications are closed

Job
Full-time
Senior & Expert Level
Sales & Business Development
New York

Requirements

Ability to work in a fast paced environment and adaptable to changes.
Ability to lead multiple projects with strong attention to detail.
Ability to operate with business acumen with key customers, understanding how long term Snap strategies ladder back to their business goals.
Expert understanding of media management, campaign diagnostics and optimization within a biddable auction advertising environment.
Demonstrated ability to proactively identify and solve problems by analyzing large data sets.
Strong analytical and strategic thinking, with the ability to identify key opportunities and transform them into action.
Expert ability to find ways to overcome major hurdles and unblock spend.
Natural confidence and strong presence towards C-Level representatives at key clients.
Ability to work effectively with cross-functional teams and all levels of management.
Strong presentation and communication skills.
Advanced Industry knowledge - very experienced in ad tech/online marketing technologies and understands how to implement them for an effective and efficient marketing strategy.
A strong profile as an external product consultant, actively educating clients on product solutions, industry best practices, and emerging trends to grow existing business partnerships.
Ability to leverage data to create an engaging narrative that assists in selling through ad products and services.
Sets the bar for how Account Management should aspire to upsell and operate.
Advanced subject matter expert in complex/technical product and measurement capabilities
Experience setting priorities and driving results through delegation
Minimum Qualifications:
BS/BA degree in business, communications, marketing, or another related area of study or equivalent years of experience
8+ years experience in digital media space
5+ years of experience in Account Management/Sales/Analytics
Strong Excel and PowerPoint skills, as well as experience with analyzing datasets, and delivering actionable insights
Understanding of advertising performance metrics and ecosystem
Preferred Qualifications:
3+ years of experience as Senior Account Manager or equivalent non-entry level AM experience in the event that title varies externally
A passion for Snapchat as a user and knowledge of our ad products

Responsibilities

Build robust business cases and perform comprehensive opportunity sizing to influence and advocate with Leadership and XFN based on client, vertical and business needs to drive revenue growth and foster strategic partnerships
Lead and execute initiatives in partnership with senior internal stakeholders (e.g., new tools, training) and establish yourself as an esteemed industry thought leader and expert practitioner to uplevel the team and enhance Snap’s offering/go-to-market strategy.
Lead feedback loops from clients to drive Product improvement initiatives, with an ability to demonstrate revenue impact to leadership to influence prioritization.
Devise scalable growth strategies by advising on product, technical, measurement capabilities and maximizing campaign performance to enhance and deliver on the client’s business goals.
Confidently challenge, consult and advise senior clients on campaign strategy, using industry trends and developments to deliver customer success.
Consult strategically through campaign design, execution and upsell recommendations.
Leverage complex performance data to deliver impactful, data-driven business insights to influence account strategy and at the same time, drive strategic discussions and enhance advertising offerings using insightful data analysis
Inform sales pipeline with insights on campaign performance and customer feedback; proactively highlight areas of softness and propose initiatives to address.
Serve as a leader and mentor to account management, disseminating best in class work across the team and broader organization (guiding KPI-driven measurement strategies, identifying performance trends, optimizing campaigns to achieve results, and providing strategies for upsell opportunities).
Foster alignment across cross-functional partners to deliver on unique business and performance needs that extend beyond single campaign activations.
Provide mentorship and influence to Account Managers across region
Attract, hire and retain talent through a comprehensive talent strategy

FAQs

What are the primary responsibilities of the Lead Account Manager at Snap Inc?

The Lead Account Manager at Snap Inc is responsible for servicing senior relationships with high-growth customers, co-leading key customer relationships, developing long-term campaign strategies, driving revenue growth, leading feedback loops for product improvements, consulting on campaign design, and mentoring account management teams.

What kind of experience is required for this position?

The position requires a BS/BA degree in business, communications, marketing, or a related field, along with 8+ years of experience in the digital media space and at least 5+ years of experience in Account Management, Sales, or Analytics.

What skills are essential for the Lead Account Manager role?

Essential skills include strong analytical and strategic thinking, expertise in media management and optimization within a biddable auction advertising environment, exceptional communication and presentation skills, the ability to analyze large datasets, and experience with Excel and PowerPoint.

What are the preferred qualifications for this role?

Preferred qualifications include 3+ years of experience as a Senior Account Manager or equivalent, a passion for Snapchat as a user, and knowledge of Snap's advertising products.

How does the Lead Account Manager interact with clients?

The Lead Account Manager serves as an external consultant, confidently challenging and advising senior clients on campaign strategy, consulting through design and execution, and leveraging performance data to deliver impactful business insights.

What role does the Lead Account Manager play in the mentoring of the team?

The Lead Account Manager fosters alignment across cross-functional partners, serves as a mentor to account managers by disseminating best practices, guiding measurement strategies, identifying performance trends, and providing strategies for upsell opportunities.

Is there a focus on data analysis in this role?

Yes, the role heavily emphasizes data analysis, requiring the Lead Account Manager to leverage complex performance data to inform account strategy and drive strategic discussions with insights derived from data.

What kind of work environment should a candidate expect?

Candidates should expect a fast-paced and dynamic work environment that requires adaptability to changes and the ability to simultaneously manage multiple projects with strong attention to detail.

How will the Lead Account Manager contribute to Snap Inc’s go-to-market strategy?

The Lead Account Manager will lead and execute initiatives in partnership with senior internal stakeholders, establishing themselves as an industry thought leader and enhancing Snap’s offering and go-to-market strategy based on client and vertical/business needs.

What types of campaigns will the Lead Account Manager oversee?

The Lead Account Manager will oversee long-term campaign strategies focusing on high-level strategic initiatives that significantly impact revenue for key accounts, rather than short-term activations.

Snap Inc.

Entertainment & Media

Industry

1001-5000

Employees

2011

Founded Year

Mission & Purpose

Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.