FAQs
What is the primary focus of the Lead Business Data Architect role at Cox Communications?
The primary focus of the Lead Business Data Architect role is to understand current and future Salesforce Marketing technology and define how it can contribute to business success, particularly in leveraging data for Marketing. The role involves collaboration with various teams to establish best practices and maintain quality within the Data Cloud technology environment.
What are the key responsibilities of the Lead Business Data Architect?
Key responsibilities include developing marketing data and technology solutions, assisting in technology investments, implementing technology solutions, designing an integrated data framework, creating solution prototypes, managing expectations of stakeholders, and leading technology selection processes.
What qualifications are required for the Lead Business Data Architect position?
A minimum of a bachelor's degree in a related discipline and 6 years of experience in a related field are required. Alternatives may include a master's degree with 4 years of experience, a Ph.D. with 1 year of experience, or 18 years of relevant experience. Experience with specific technologies and platforms like Salesforce, MuleSoft, and Informatica is also necessary.
What preferred skills and qualifications are valued for this position?
Preferred qualifications include excellent client management skills, strong database design skills, technical certifications, an understanding of various client environments, and proficiency in tools such as Tableau and Power BI. A passion for helping companies achieve success and knowledge of Salesforce Data Cloud and Transformations are also beneficial.
What types of projects will the Lead Business Data Architect manage?
The Lead Business Data Architect will manage large-scale data projects typically within a cloud or hybrid model, focusing on the enablement of data engineering and analytics capabilities that support Marketing Campaign Operations and Analytics.
How important are communication skills for this role?
Excellent communication skills are crucial for this role, as the Lead Business Data Architect must effectively communicate expectations to team members, liaise with stakeholders, and convey information clearly to directors and C-level executives.
What technologies or platforms should a candidate be familiar with for this position?
Candidates should be familiar with AWS, Oracle, Salesforce Sales Cloud, Data Cloud, Marketing Cloud, Informatica MDM and ETL, and MuleSoft, as these platforms are integral to providing data services in this role.
Is hands-on experience required for this position?
Yes, hands-on coding and configuration experience are required, particularly in creating solution prototypes, data automations, and working within the Salesforce Data Cloud environment.
What is the importance of understanding ETL flow processes in this role?
Understanding ETL (Extract, Transform, Load) flow processes is vital as it supports effective data integration and management, which are essential for developing marketing data solutions and ensuring the quality and accessibility of data for analysis.
What is the significance of developing a cross-application logical data framework?
Developing a cross-application logical data framework is significant because it ensures that operational and analytical data needs are met while aligning with enterprise standards, ultimately facilitating better decision-making and marketing effectiveness.