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Lifecycle Marketing Manager

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Chime

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • San Francisco
  • Quick Apply

AI generated summary

  • You need 3-5 years in lifecycle campaigns, channel strategy, data analysis, cross-functional collaboration, and marketing platforms (Braze, Looker). Be a self-starter who thinks critically and creatively.
  • You will collaborate with teams to create lifecycle experiences, generate data-driven insights, optimize campaigns, establish communication guidelines, and support cross-functional initiatives.

Requirements

  • 3-5 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement
  • Experience driving channel strategy to support new products
  • Experience assessing opportunities and optimizing across the member funnel
  • Shown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experiments
  • The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners
  • Experience with key marketing platforms (Braze, Looker, AI tools a plus)
  • Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources

Responsibilities

  • Work with a cross-functional team to build new lifecycle experiences for new products that Chime brings to market, with a focus on driving acquisition, conversion, and retention.
  • Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, working with analytics to measure and socialize findings and develop next steps toward bigger wins
  • Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem
  • Partner with team members to develop and deliver on shared strategies for large cross-functional initiatives

FAQs

What is the primary responsibility of the Lifecycle Marketing Manager at Chime?

The primary responsibility of the Lifecycle Marketing Manager is to leverage new and existing products to drive growth in Chime’s active member base by developing and optimizing lifecycle marketing initiatives that focus on acquisition, conversion, and retention.

What qualifications are required for this role?

Candidates should have 3-5 years of experience developing end-to-end lifecycle campaigns, experience driving channel strategy for new products, success in working with cross-functional teams, the ability to interpret data and analyze campaign results, familiarity with key marketing platforms (such as Braze and Looker), and possess strong problem-solving and critical-thinking skills.

What are some key tasks that the Lifecycle Marketing Manager will perform?

Key tasks include working with cross-functional teams to build new lifecycle experiences for products, generating data-driven hypotheses for optimizing lifecycle campaigns, developing channel guidelines, and partnering with team members on large cross-functional initiatives.

What tools and platforms should candidates be familiar with for this position?

Candidates should have experience with key marketing platforms, particularly Braze and Looker, and any AI tools would be a plus.

What is the salary range for this position?

The base salary offered for this role ranges from $130,050 to $180,600, depending on the candidate's location, skills, qualifications, and experience.

Does Chime offer additional benefits beyond salary?

Yes, full-time employees are eligible for bonuses, a competitive equity package, advanced medical, dental, vision, life, and disability benefits, a generous vacation policy, mental health support, parental leave, and various hybrid work perks, among others.

How does Chime value diversity and inclusion in the workplace?

Chime prioritizes a diverse team and inclusive environment, actively seeking individuals of varying strengths, backgrounds, and ideas to enhance their competitive advantage and better serve their members.

What kind of work environment can the Lifecycle Marketing Manager expect at Chime?

The Lifecycle Marketing Manager can expect a fast-paced environment that fosters collaboration across teams and encourages creativity and critical problem-solving, with opportunities to work both in the office and remotely through a hybrid work policy.

What is the company culture like at Chime?

Chime promotes a culture centered around empathy, member success, and support, aiming to make a meaningful difference in the financial progress of everyday people. The company also facilitates team bonding through in-person and virtual events.

Chime

Helping everyday people achieve financial peace of mind, together.

Finance
Industry
1001-5000
Employees
2012
Founded Year

Mission & Purpose

Chime was created with the mission to make financial peace of mind a reality for millions of everyday people. We're one of the fastest-growing financial technology companies in the U.S., offering banking services that are helpful, easy, and free—because we want to profit with our members, not from them. Our model doesn’t rely on overdraft, monthly service, minimum balance, or other member fees—it just focuses on delivering member value. How does Chime work? We partner with regional banks to design member-first financial products. This creates a more competitive market with better, lower-cost options for everyday Americans who aren’t being served well by traditional banks. We offer access to bank accounts with fee-free overdraft, provide members the chance to receive early access to their paychecks, help them improve their credit, and more! We help drive innovation, inclusion, and access across the industry with one of the most experienced leadership teams in fintech guiding us along the way. We were recently valued at over $25.5B and we’ve raised over $1.7B in funding from leading investors including Sequoia Capital Global Equities, SoftBank Vision Fund 2, General Atlantic, Tiger Global, Dragoneer, DST, Coatue, Iconiq, Menlo Ventures and others. Working at Chime means keeping our values in mind, putting our members first, and striving for long-term growth and success. To that end, we’re building an inclusive workplace where all perspectives and experiences are welcome on our team and creating an environment where every Chimer can thrive. If you’re passionate about applying technology to the challenge of making financial health a reality for everyone, Chime in–we want to hear from you! 💚 *Chime is a financial technology company, not a bank. Banking services provided by, and debit card issued by, The Bancorp Bank or Stride Bank, N.A.; Members FDIC.