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Manager Category - (m/f/d) - BU Football - Europe

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adidas

9d ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Product
  • Herzogenaurach

AI generated summary

  • You need strong communication and analytical skills, experience in category management, business acumen, and fluency in English. International travel flexibility and a degree in business are preferred.
  • You will support strategy execution, manage category performance, adjust pricing, collaborate globally, oversee range selection, report KPIs, and coach team members for effective outcomes.

Requirements

  • High professional maturity
  • Highly collaborative with strong communication skills
  • High influencing skills and ability to make fact-based decisions
  • Strong analytical skills
  • Structured, organized and process-orientated
  • Cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories.
  • Consumer-focused with product and ranging experience with an understanding of balancing brand and commercial aspects to build channel specific GTM solutions
  • Previous experience in category management/merchandising/ranging
  • Strong business acumen, ability to assume a broader perspective (cross-markets/global)
  • Attention to detail as error in analysis will have crucial impact on business
  • Ability to work effectively within a team environment and under pressure
  • Strong organizational skills
  • Flexibility to travel internationally
  • Strong engaging presentation style
  • Intermediate to advanced skills in MS Office
  • Fluent in English
  • Additional language is an advantage
  • University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
  • Merchandising/ cross-functional marketing and/or sales experience experience: 3 years
  • Experience in a European market is required

Responsibilities

  • Supports the Director Business Unit and Senior Manager Category in executing the Europe short and medium-term objectives for the respective category, specifically responsible for delivering across all KPIs.
  • Implement global strategies in a locally relevant way for Europe, considering different consumer needs and distribution channels.
  • Supports in influencing the development of global strategies through providing clear and relevant commercial input in terms of consumer needs, market particularities, and channel needs.
  • Collaborate regularly with global counter parts to identify business opportunities in the market and to maximize net sales and profitability (within global and Europe strategic parameters).
  • Responsible for range selection and alignment process within the parameters set by the Europe CTC Range Architecture team to meet the KPI’s.
  • Responsible for all aspects of category management in the range including segmentation to meet all KPIs incl. efficiency, productivity, overlap, top line, margin.
  • Accountable, in particular, for pricing of the range, including a plan to harmonize pricing across Europe, to meet the KPI’s.
  • Accountable for supporting Global and Country sell-ins to both retailers and assets where required.
  • Accountable for the input into Global to get the best possible sell-in tools for the category and create augmented tools where required with Category Brand Comms.
  • Responsible for Commercial Input into Global, and creating and embedding a process with the Countries to ensure their input is made.
  • Responsible for all KPI reporting of the Category.
  • Accountable along with the BU Analyst for any scenario analysis required relating to the Category.
  • Accountable for inputting into the overall seasonal, year and SBP for Category.
  • Understands the European consumer retail environment including distribution points, share of buy, competitor ranges and pricing strategies.
  • Support major product launches and presentations providing necessary sales support to ensure an effective sell-in launch process.
  • Provide a suitable framework for the performance management of the team, coaching and developing junior team members to meet requirements of their role.

FAQs

What is the primary responsibility of the Manager Category in the BU Football for Europe?

The primary responsibility is to execute the Europe short and medium-term objectives for the respective category, ensuring delivery across all KPIs.

What kind of strategies does the Manager Category implement?

The Manager Category implements global strategies in a locally relevant way for Europe, taking into account different consumer needs and distribution channels.

How does the Manager Category contribute to global strategies?

The Manager Category provides clear and relevant commercial input regarding consumer needs, market particularities, and channel needs to influence the development of global strategies.

What are some of the key responsibilities of the Manager Category?

Key responsibilities include range selection, pricing accountability, KPI reporting, and scenario analysis related to the category.

Who will the Manager Category collaborate with?

The Manager Category will collaborate with global counterparts, Europe Demand Planning, the Europe BU Leadership team, and various other teams to maximize net sales and profitability.

What are the key performance indicators (KPIs) for this role?

KPIs include Net Sales, Go in Margin, Standard Margin, Brand KPIs, and Category Market Share in the top 5 markets.

What skills are necessary for the Manager Category?

Necessary skills include strong communication, influencing abilities, analytical skills, structured organization, cross-functional marketing knowledge, and consumer-focused product experience.

What level of experience is required for applicants?

Applicants should have at least 3 years of merchandising, cross-functional marketing, or sales experience, along with European market experience.

Is a specific education background preferred for this role?

Yes, a university degree in business with a focus on marketing and sales is preferred, or equivalent professional experience.

Are there opportunities for team development in this role?

Yes, the Manager Category is responsible for the performance management of the team and for coaching and developing junior team members.

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adidas

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Fashion & Arts
Industry
10,001+
Employees
1949
Founded Year

Mission & Purpose

adidas is a multinational sportswear company that designs, manufactures, and sells a wide range of athletic and lifestyle products, including footwear, apparel, and accessories. As one of the leading sportswear brands in the world, their products cater to various sports and activities, aiming to provide athletes and consumers with high-quality and innovative gear to enhance their performance and lifestyle. Their ultimate mission is to be the best sports brand in the world, with a focus on creating products that combine cutting-edge technology and design to meet the evolving needs of athletes and consumers. Their purpose is to inspire and enable people to harness the power of sports in their lives, fostering a culture of creativity, sustainability, and inclusivity. Through collaborations with athletes, teams, and influencers, as well as initiatives for social and environmental responsibility, adidas strives to make a positive impact on communities and contribute to a healthier and more active world.

Benefits

  • Bonus program – based on short term incentives

  • Long-Term Incentive (LTI) plan for senior management and Executive Board members

  • Adidas Stock Purchase Plan