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Manager- CB Marketing Business Partnerships( Emiratized Role)

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First Abu Dhabi Bank

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Abu Dhabi
  • Quick Apply

AI generated summary

  • You need a marketing degree, 6 years of relevant experience, and leadership skills. FMCG/CPG background preferred. Strong communication, creativity, and project management abilities are essential.
  • You will execute marketing campaigns, manage partnerships, analyze performance, collaborate across teams, and ensure timely project delivery while adhering to corporate policies.

Requirements

  • Bachelor’s degree in marketing or related discipline.
  • 6 years relevant experience in the marketing with at least 3 years in similar positions of progressively increasing responsibilities.
  • Experience in a marketing role working with agencies and teams.
  • Marketing background from FMCG / CPG business preferred. Lifestyle brand experience a plus.
  • Experience of working with global, regional and local marketing teams with experience in the region and ideally also developed markets.
  • Outspoken creative ability and able to inspire others.
  • Able to build and execute on creative ideas.
  • Comfortable in understanding marketing strategies and plans.
  • Effective at decision making.
  • Drive for results.
  • Able to adhere to clear marketing processes and influence other departments to align.
  • Demonstrate a proactive, flexible and solution driven attitude and stress resilient.
  • Proven people skills and a strong leader can influence and convince people. Team player.
  • Good communication and project management skills.
  • Dynamic personality, continually learn, innovative and consumer focused. Want the most out of career and life. Sense of humor and can bring a sense of fun, creativity and innovation to the workplace. Looking for out of the box thinkers.
  • Fluent in English and ideally Arabic also.
  • Computer literate and technology passionate.
  • Ability to travel between office locations for meetings and workshops.

Responsibilities

  • Execute all activities and campaigns for the assigned area including lending products to deliver against set annual marketing objectives.
  • Support with the delivery of marketing campaigns and activities for assigned areas
  • Work with internal business stakeholders to deliver against requirements with quality marketing in the right channels at the right time
  • Manage above the line and below the line marketing requirements by working with creative and media agencies on execution
  • Work with third party partners to market co-branded products and collaborate on co-branded campaigns
  • Maximize the activation of FAB’s sponsorship assets to drive revenue or acquisition for products
  • Analyse customer intelligence and marketing channel effectiveness to create target audiences and deliver conversion driving assets to the right customer at the right time
  • Track marketing performance pre, during and post launch to ensure timely identification and effective resolution of corrective actions
  • Monitor competitive activity, industry trends and internal / external research and integrate where relevant into marketing briefs
  • Ability to deliver on executional excellence, managing projects on time and within budgets.
  • Work collaboratively across functions including creative, digital, social, ops, research, analytics, activation and PR across all products.
  • Functions within the framework and boundaries of Group policies as well as overall organizational and governance frameworks.
  • Authorized to take decisions as per the approved authorization matrix.

FAQs

What is the job title for this position?

The job title is Manager - CB Marketing Business Partnerships (Emiratized Role).

Where will this role be based?

This role can be based in either Dubai or Abu Dhabi, with travel required between emirates.

What are the main responsibilities of the Manager Marketing Business Partnerships?

The main responsibilities include executing consumer-focused marketing campaigns, managing both above-the-line and below-the-line marketing requirements, collaborating with third-party partners, and analyzing customer intelligence to optimize marketing efforts.

What qualifications are required for this role?

A bachelor’s degree in marketing or a related discipline is required.

How many years of experience are needed for this position?

A minimum of 6 years of relevant experience in marketing is required, with at least 3 years in similar positions of progressively increasing responsibilities.

Is experience in a specific industry preferred?

Yes, experience in a marketing role within the FMCG/CPG business is preferred, as well as lifestyle brand experience.

What skills are important for this role?

Important skills include creativity, effective decision-making, drive for results, strong communication and project management capabilities, and the ability to work collaboratively and influence others.

Is fluency in any specific languages required for this job?

Fluency in English is required, and proficiency in Arabic is ideally preferred.

Will the candidate need to travel for this position?

Yes, the candidate will need to travel between office locations for meetings and workshops.

What kind of work environment can be expected at First Abu Dhabi Bank?

First Abu Dhabi Bank promotes an inclusive environment that values diverse experiences, perspectives, and ideas while providing support and recognition for good performance.

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First Abu Dhabi Bank

Finance
Industry
1001-5000
Employees

Mission & Purpose

FAB, the UAE’s largest bank and one of the world’s largest financial institutions offers a an extensive range of tailor-made solutions, and products and services, to provide a customised banking experience. Through its strategic offerings, it looks to meet the banking needs of customers across the world via its market-leading Corporate and Investment Banking and Personal Banking franchises. Headquartered in Abu Dhabi, in Khalifa Business Park, the bank’s international network spans over 19 countries, across the world, providing the global relationships, expertise and financial strength to support local, regional and international businesses seeking to do business at home and abroad. In line with its commitment to put customers first, to Grow Stronger, FAB will continually invest in people and technology to create the most customer-friendly banking experience and will support the growth ambitions of its stakeholders across the global network in which the bank operates. To empower its customers and clients to Grow Stronger, FAB is initiating a powerful movement, which goes beyond banking. The Grow Stronger movement represents the bank’s promise to support its stakeholders’ goals and growth ambitions, providing ideas, tools and expertise to help them become stronger, today and in the future. Through a strong, diversified balance sheet, leading efficiency and a solid corporate governance structure in place, FAB is set to drive growth forward.