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Manager, Social Media

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Manulife

1mo ago

  • Job
    Full-time
    Senior Level
  • Quick Apply

AI generated summary

  • You need 5+ years in financial marketing, experience in D2C and B2B strategies, strong community management skills, and expertise in campaign optimization and reporting.
  • You will develop strategies and campaigns, drive data-driven results, create targeted content, report metrics, ensure compliance, and facilitate employee advocacy programs.

Requirements

  • - Minimum of 5 years of relevant experience in marketing and building brands within the investment or financial services industry
  • - Marketing experience and background in wealth and asset management is essential
  • - Experience with both direct-to-consumer (D2C) and business-to-business (B2B) social media marketing strategies – and understanding their differences
  • - Deep expertise in channel management, content marketing and digital publishing
  • - Demonstrates strong understanding of campaign optimization strategies to deliver on campaign objectives
  • - Skilled in social media community management, building and engaging online communities, including active interaction, responding to inquiries, and maintaining a positive brand image
  • - Proficient in Hootsuite or similar social media management platforms for effective scheduling, monitoring, and analyzing social media content across multiple channels
  • - Proven ability to multi-task, prioritize multiple initiatives and develop solutions where blueprints may not exist
  • - Experienced in generating comprehensive reports to evaluate content performance and provide valuable insights for campaign optimization
  • - Strong business acumen with the skills for strategic, critical and analytical thinking
  • - Superior communication skills, both verbal and written
  • - Exceptional storyteller with the ability to develop highly effective strategy and communication presentations
  • - Strong emotional intelligence and proven ability to navigate complex matrix structures with all levels of seniority
  • - Deep understanding of campaign measurement and optimization, leveraging advanced media mix models and other analytical models to support better performance

Responsibilities

  • - Collaborate with marketing teams, corporate brand team, editorial and agency partners to develop channel and program strategy, campaigns and daily activity for Manulife Wealth & Asset Management that will resonate with target audiences in support of business goals.
  • - Drive full-funnel results, ensuring a measurement-based approach to achieving objectives and driving quality leads through data and client insights.
  • - Use data-driven insights, analytics, and social listening tools to develop targeted content aligned with market and consumer trends – to help drive conversions and strengthen brand impact.
  • - Collaborate with internal and external creative and media teams to develop breakthrough content and messaging that is tailored to resonate with the target audience at the right time and in the right format.
  • - Report on monthly, quarterly brand and program metrics.
  • - Uphold social media and brand governance including risk checks, compliance archiving and reporting.
  • - Facilitate employee advocacy or ambassador programs and social programs for regulated individuals.

FAQs

What is the working arrangement for the Manager, Social Media position?

The working arrangement for this position is hybrid.

What are the main responsibilities of the Manager, Social Media?

The main responsibilities include building the WAM brand on owned channels, collaborating with marketing teams, driving full-funnel results, using data-driven insights to develop targeted content, and ensuring brand governance.

What qualifications are required for this position?

A minimum of 5 years of relevant experience in marketing within the investment or financial services industry is required, along with expertise in wealth and asset management, social media strategies, and community management.

Is experience in both D2C and B2B marketing necessary?

Yes, experience with both direct-to-consumer (D2C) and business-to-business (B2B) social media marketing strategies is essential.

What tools or platforms should the candidate be proficient in?

Proficiency in Hootsuite or similar social media management platforms is required for effective scheduling, monitoring, and analyzing social media content.

What is the salary range for this role?

The salary range for the Manager, Social Media position is expected to be between $84,375.00 CAD and $151,875.00 CAD.

What benefits does Manulife offer to eligible employees?

Manulife offers a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life insurance, adoption/surrogacy benefits, and employee assistance plans.

How does Manulife support employee growth and development?

Manulife focuses on creating a growth trajectory that encourages employees to follow their passions and learn new skills, as well as providing professional development and leadership opportunities.

What is the company's commitment to diversity and inclusion?

Manulife is committed to fostering an inclusive workplace that embraces diversity and ensures fair recruitment, retention, advancement, and compensation practices without discrimination.

How can I request a reasonable accommodation during the application process?

If you need to request a reasonable accommodation during the application process, you can contact recruitment@manulife.com for assistance.

Manulife

Finance
Industry
10,001+
Employees

Mission & Purpose

Manulife is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We have more than 40,000 employees, over 116,000 agents serving ~34 million customers worldwide, and over $1.3 trillion in assets under management and administration.