FAQs
What qualifications are required for the Market Research Analyst position?
A Master's degree, preferably an MBA, along with at least 3-5 years of work experience in strategic consulting and planning, market research, and analysis are required.
What skills are necessary for success in this role?
Candidates must possess strong analytical and strategic thinking skills, attention to detail, proficiency in English communication (both written and verbal), excellent Microsoft Excel and PowerPoint skills, and above-average capabilities in Microsoft Word and internet research. A basic understanding of financial statements is also important.
What type of research experience is needed for this position?
Primary and secondary research experience is required, along with experience analyzing market trends, customer expectations, and economic analysis using both internal and external data sources.
Will I need to present findings directly to internal customers?
Yes, you will lead or co-lead analysis presentation calls to internal customers to discuss research findings and present actionable recommendations for the business.
How important is relationship management in this role?
Relationship management skills are essential, as you will interact with direct team members and cross-functional teams.
What is the expected work style for managing multiple projects?
The position requires strong time and project management skills, as the candidate must handle short turnaround adhoc tasks and manage multiple projects simultaneously.
What is the problem-solving requirement for this job?
A problem-solving mindset is necessary, as you should be able to generate different solutions to business challenges.
How do I articulate insights in this role?
Candidates should be able to articulate insights both concisely and clearly, in written and verbal formats.
Are there any specific software skills required?
Yes, proficiency in Microsoft Excel and PowerPoint is essential, along with above-average skills in Microsoft Word and internet research capabilities.
Is there a focus on market and competitor information analysis?
Yes, gathering and evaluating relevant market and competitor information is a key responsibility, aimed at informing market position, identifying threats, and benchmarking competitor activities.