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Market Research Analyst - Consumer & Market Insights (all genders)

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Zalando

2mo ago

  • Job
    Full-time
    Mid Level
  • Data
    Research & Development
  • Berlin

AI generated summary

  • You must have a relevant degree, 3+ years of market research experience, strong analytical and project management skills, and a proactive, customer-oriented mindset. Coding skills in R/Python and SQL are a bonus.
  • You will manage quantitative research projects, translate findings into business recommendations, communicate insights to stakeholders, and collaborate with data analysts for holistic insights.

Requirements

  • A degree in Marketing/Market Research, Business Administration, Behavioral Sciences, Social Sciences, Statistics or Psychology or comparable subject, with an academic record of high achievement.
  • Knowledge of basic research methods including questionnaire design, multivariate analytics, and reporting gained through 3+ years of hands-on experience in a market research agency or as a client-side market researcher.
  • Solid business understanding which allows you to connect the dots, skillfully manage complex stakeholder landscapes, and focus the attention of the organisation on insights that have impact.
  • Understanding of data science and statistical methods (e. g. inferential inference, quasi-experiments, machine learning models)
  • Strong project management skills and ability to plan and prioritize work effectively in ad hoc research projects and continuous tracking studies.
  • You have a purpose-first mind-set and customer-oriented attitude and your working style is proactive and solution-oriented to support our stakeholders.
  • Bonus if you are skilled in coding for data processing and analysis in R or Python, and can query data with SQL via DataBricks, Superset, or similar platform.

Responsibilities

  • You are responsible for supporting quantitative market research projects and making sure reports are delivered on time and of high quality.
  • Based on your consumer insights experience, you have solid project management skills, you are actively learning new research design methods, and are able to translate research findings into business recommendations to guide customer centric decisions in our markets.
  • With your communication skills you share your insights and recommendations with Market General Managers, and other key stakeholder groups across Zalando.
  • You collaborate with data analysts to uncover holistic insights that combine survey (perception) data with onsite and transactional (behavioural) data.

FAQs

What is the main focus of the Consumer & Market Insights team at Zalando?

The main focus is to understand customer needs and wants, enabling internal stakeholders to make informed, game-changing decisions based on consumer insights.

What qualifications are required for the Market Research Analyst position?

A degree in Marketing/Market Research, Business Administration, Behavioral Sciences, Social Sciences, Statistics, Psychology, or a comparable subject, along with a strong academic record, is required.

How many years of experience are needed for this role?

At least 3 years of hands-on experience in a market research agency or as a client-side market researcher is needed.

What types of skills are emphasized in this job description?

Skills emphasized include project management, communication, understanding of data science and statistical methods, and a proactive, customer-oriented attitude.

Are there any programming skills preferred for this position?

Yes, coding skills in R or Python for data processing and analysis, as well as querying data with SQL via platforms like DataBricks or Superset, are considered a bonus.

What kind of relationship is expected with other internal teams?

The role requires building strong relationships with internal teams, especially with Market General Managers, to provide a holistic understanding of customer needs and behaviors.

What employee perks are offered at Zalando?

Perks include a competitive salary, a 40% discount on Zalando products, discounts from external partners, public transport discounts, relocation assistance, free drinks & fruits, and hardware of your choice.

What is the work environment like at Zalando?

Zalando offers a self-organized, autonomous team environment, with inspiring and collaborative colleagues, an accessible workplace in Berlin, and flexible working hours.

How does Zalando approach diversity in hiring?

Zalando celebrates diversity and is committed to building teams that represent a variety of backgrounds, perspectives, and skills, with employment decisions based on qualifications, merit, and business needs.

How do I apply for the Market Research Analyst position?

Applications must be completed using the online form on Zalando's careers page, as no applications are accepted via email.

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Zalando

Europe’s leading online platform for fashion and lifestyle.

Retail & Consumer Goods
Industry
10,001+
Employees
2008
Founded Year

Mission & Purpose

Zalando is a leading European online platform for fashion and lifestyle, offering a wide range of clothing, footwear, accessories, and beauty products from various brands. Their ultimate mission is to provide customers with a seamless and inspiring shopping experience, blending fashion with technology to create innovative solutions. The purpose of Zalando is to revolutionise the fashion industry by offering a diverse and inclusive shopping environment where customers can discover and purchase the latest trends and styles conveniently online. They aim to empower people to express their individuality through fashion while fostering sustainability and ethical practices within the industry.