Logo of Huzzle

Home

Matches

Explore

Manage

Find 128,000+ jobs, internships & events from 7,000+ top companies on Huzzle using AI

Marketing Analyst (all genders)

image

Zalando

8d ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • Berlin

AI generated summary

  • You have a relevant degree, 3+ years in analytics, strong SQL and Python skills, understanding of marketing attribution, and advanced visualization abilities. English fluency is essential.
  • You analyze data to assess marketing investments, align strategies, support teams with actionable insights, and enhance budget predictions in collaboration with tech and product teams.

Requirements

  • You’re proud of your degree (Bachelor, Master, MBA) in Economics, Business Administration, Mathematics, or a related equivalent.
  • You have 3+ years of relevant work experience in an analytical role (with marketing context being a plus).
  • You are able to independently define problem statements and plan complex analytical research projects that ends in actionable insights.
  • You’ve got strong communication and presentation skills and you can build a strong network across business units and levels.
  • You have a profound experience with SQL and strive for automation with Python, Google Apps Script, R or similar.
  • You have a solid understanding of marketing attribution or tracking schemas and worked with related tools or systems (e.g. GA, Adjust).
  • You have advanced skills around visualization & dashboard building with strong stakeholder centricity (e.g. MicroStrategy, Google Data Studio, BigQuery, GA).
  • Your oral and written English is business fluent.

Responsibilities

  • You perform analyses on various data sources (e.g. Redshift, BigQuery, GA etc.) with a focus on performance marketing investments and their impact, creating steering proposals which support our strategic business goals.
  • You translate marketing steering decisions into investment implications and align & validate their impact on growth, profitability and our operations.
  • You are the sparring partner for the Marketing & Trading teams for a selected set of markets to ensure continuous, aligned trading decisions and provide them with actionable analyses and deep dives around marketing activities.
  • You are collaborating closely with tech and product teams to ensure alignment on incrementality testing between stakeholders across business.
  • You use your technical expertise to take our budget prediction efforts to the next level.

FAQs

What is the primary responsibility of the Marketing Analyst role?

The primary responsibility of the Marketing Analyst role is to monitor, analyze, and make trading decisions around performance marketing channels to support the company's growth ambitions and strategic priorities.

What qualifications are required for this position?

Candidates should have a degree in Economics, Business Administration, Mathematics, or a related equivalent, along with 3+ years of relevant work experience in an analytical role.

Is experience in a marketing context necessary for this role?

While relevant work experience in an analytical role is essential, experience in a marketing context is considered a plus.

Which technical skills are preferred for this position?

Preferred technical skills include strong proficiency in SQL, automation with Python or similar languages, a solid understanding of marketing attribution, and advanced skills in data visualization and dashboard building.

How many vacation days does Zalando offer?

Zalando offers 27 days of vacation per year to start.

Is there a program for employee shares?

Yes, Zalando provides an employee shares program as part of the benefits package.

What support does Zalando provide for mental health?

Zalando offers mental health support and coaching as part of their health and wellbeing options.

Can I work from abroad?

Yes, employees can work from abroad for up to 30 working days a year.

What is the company's stance on diversity and inclusion?

Zalando is committed to being inclusive by design and does not discriminate based on gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status.

Are there any volunteering opportunities provided by Zalando?

Yes, Zalando provides 2 paid volunteering days a year for employees.

image

Zalando

Europe’s leading online platform for fashion and lifestyle.

Retail & Consumer Goods
Industry
10,001+
Employees
2008
Founded Year

Mission & Purpose

Zalando is a leading European online platform for fashion and lifestyle, offering a wide range of clothing, footwear, accessories, and beauty products from various brands. Their ultimate mission is to provide customers with a seamless and inspiring shopping experience, blending fashion with technology to create innovative solutions. The purpose of Zalando is to revolutionise the fashion industry by offering a diverse and inclusive shopping environment where customers can discover and purchase the latest trends and styles conveniently online. They aim to empower people to express their individuality through fashion while fostering sustainability and ethical practices within the industry.