Logo of Huzzle

Home

Matches

Explore

Manage

Marketing Analyst, Loyalty Strategy

image

Bath & Body Works

1mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Data
    Marketing
  • Reynoldsburg

AI generated summary

  • You need 1-3 years in marketing, CRM, and analytics, skilled in data storytelling, team collaboration, and strategy optimization. A degree in Business or Marketing is preferred.
  • You will analyze loyalty program performance, prepare reports, coordinate seasonal events, collaborate on testing and budgeting, and communicate insights for program improvement and growth.

Requirements

  • 1-3 years of experience in marketing with demonstrated expertise in CRM, Loyalty, Planning, Analytics, and/or Digital Marketing with a focus on reporting.
  • Prior analytical and planning experience with strong proficiency in data storytelling preferred.
  • Experience in utilizing quantitative and qualitative program insights to identify opportunities, facilitate team alignment, and implement necessary updates to optimize strategy.
  • Experience working with multiple teams and stakeholders to secure strategy for OMNI tactics for offers, events and exclusive products.
  • Strong analytical skills and a drive to innovate.
  • Passion for the current and emerging loyalty and membership program landscape.
  • Bachelor’s degree or higher in Business, Marketing, or related field or equivalent combination of education and experience.
  • Lead with Curiosity & Humility
  • Build High Performing Teams for Today & Tomorrow
  • Influence & Inspire with Vision & Purpose
  • Observe, Engage & Connect
  • Strive to Achieve Operational Excellence
  • Deliver Business Results

Responsibilities

  • Serve as main reporting lead for Loyalty, preparing Weekly, Monthly, Seasonal and Annual Hindsight summaries.
  • Regularly assess program health and financial results, identifying performance trends and prioritizing opportunities for improvement.
  • Consolidate and communicate weekly program performance to leaders and cross-functional teams, providing clear insights and metrics for informed decision making.
  • Partner with Loyalty Team Testing Lead to prepare test result summaries and cascade findings and recommended next steps.
  • Partner closely with Analytics to build out reporting portfolio and necessary KPI dashboards based on business needs.
  • Support Manager on planning seasonal OMNI-channel events, offers and experiences to reach program/business KPIs.
  • Coordinate offer and unit planning with Planning and Merchant leads for exclusive events and product.
  • Effectively manage change and communicate seasonal offer updates to key stakeholders for visibility and alignment, to ensure an outstanding member experience.
  • Help Loyalty & Product team quantify potential impact of new features, benefits and experiences to help secure prioritization and investment.
  • Support Loyalty team in development of strategy for key initiatives across Personalization, Gamification and Partnerships, focusing on opportunities to drive program growth and ROI to business.
  • Serve as liaison with Enterprise Insights team, leading biannual member engagement study and ad-hoc research efforts to gain qualitative insights to better contextualize quantitative trends.
  • Assist manager with loyalty program budget and expense, including invoice process and management of expense workbooks; partner with Finance teams to ensure understanding and alignment on program expense changes.
  • Stay informed about emerging trends in OMNI marketing and loyalty programs. Implement innovative strategies and experiences to maintain competitiveness and continuously improve program performance and value.

FAQs

What is the primary role of the Marketing Analyst, Loyalty Strategy at Bath & Body Works?

The primary role involves overseeing the My Bath & Body Works Rewards program, focusing on program performance reporting and member experience planning to identify trends and insights for actionable improvements.

What responsibilities will I have in this position?

You will be responsible for preparing performance summaries, assessing program health, consolidating insights for decision-making, coordinating planning for events and offers, and managing communication about seasonal updates.

What qualifications are required for this role?

The position requires 1-3 years of experience in marketing, a strong analytical background, proficiency in data storytelling, and a Bachelor's degree in Business, Marketing, or a related field.

Is experience in CRM, Loyalty, or Digital Marketing important for this role?

Yes, demonstrated expertise in CRM, Loyalty, Planning, Analytics, and/or Digital Marketing with a focus on reporting is essential for success in this role.

What skills are necessary for the Marketing Analyst, Loyalty Strategy position?

Strong analytical skills, the ability to innovate, experience in utilizing insights for strategy updates, and a passion for loyalty and membership programs are necessary skills for this position.

Will this role involve collaboration with other teams?

Yes, you will work closely with cross-functional teams, including the Loyalty Team, Analytics, Finance, and the Enterprise Insights team, among others.

Are there any specific core competencies valued for this position?

Yes, the core competencies include curiosity, building high-performing teams, influencing with vision, engagement, operational excellence, and delivering business results.

Will I be involved in budgeting for the loyalty program?

Yes, you will assist the manager with the loyalty program budget and expense management, including invoice processes and expense workbooks.

What opportunities for career development are available at Bath & Body Works?

Bath & Body Works offers competitive compensation, benefits, and development opportunities to help associates continue to excel at work and in their communities.

Is Bath & Body Works committed to diversity and inclusion?

Yes, Bath & Body Works is committed to creating a diverse, equitable, and inclusive culture, ensuring that everyone belongs and enhancing the communities they serve.

image

Bath & Body Works

WE MAKE THE WORLD A BRIGHTER, HAPPIER PLACE THROUGH THE POWER OF FRAGRANCE.

Retail & Consumer Goods
Industry
10,001+
Employees
1990
Founded Year

Mission & Purpose

We make the world a brighter, happier place through the power of fragrance. This idea is what we were founded on, and it’s at the heart of everything we do. We’re a team that cares about our customers and believes in giving them a reason to celebrate with fragrance every day. We are committed to creating a diverse, equitable and inclusive culture that is focused on delivering exceptional fragrances and experiences. We work hard to improve our communities and our planet in a way that will make us proud for years to come ... because we believe the world is a better place when everyone has access to the things that make them happy. Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including the top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,800 company-operated Bath & Body Works locations in the U.S. and Canada and more than 425 international franchised locations to an online storefront at www.BathandBodyWorks.com.