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Marketing Campaign Manager

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the LEGO Group

Sep 20

Applications are closed

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
  • London

Requirements

  • The ideal candidate holds a degree holder preferably in business/marketing with 2-3 years’ experience in content creation and publication and comes with a proven track record in the end-to-end campaign execution from planning, creation to post-campaign review
  • Well organized, analytical individual with a proven track record in timely campaign delivery, confident in communicating results and recommendations
  • Strong stakeholder management skills and experience working with international teams
  • Strategic marketing thinking
  • It would be a benefit to have a working knowledge and skillset of using video editing and visual effect software such as Adobe Premiere, Adobe Photoshop, Illustrator and After Effects
  • Strong communication skills and proficiency in English, both written and verbal

Responsibilities

  • Collaborate with product and channel owners, in- and external collaborators to connect and promote LEGO® owned channels and grown our audiences within each
  • Generate and implement marketing campaigns and content across LEGO kids’ platforms LEGO.com/kids, LEGO Play app and Magazine and connecting these owned experiences with the wider LEGO ecosystem
  • Editorial planning and publishing digital content for strategic projects in regional markets, while also supporting localization and language versioning process
  • Work with campaign tools and CMSs to build and publish campaign landing pages and generate relevant digital content for children (e.g., articles, polls, quizzes, and competitions)
  • Support Regional and Global Marketing teams on digital projects, marketing campaigns & workshops, brainstorming new content types and turning plans into action
  • Provide insights and review content performance and propose recommendations to marketing & project teams
  • Define campaign strategies and present opportunities to regional brand marketing collaborators to support LEGO franchises within our owned channels

FAQs

What are the two open positions for the Marketing Campaign Manager role?

One is a permanent role for the CEEMEA market, and the other is a 12-month cover for the WE market.

What are the core responsibilities of the Marketing Campaign Manager?

The core responsibilities include collaborating with product and channel owners, generating and implementing marketing campaigns, editorial planning, publishing digital content, supporting regional and global marketing teams, providing insights on content performance, and defining campaign strategies.

What qualifications are required for this role?

The ideal candidate should hold a degree in business/marketing, have 2-3 years of experience in content creation and publication, and demonstrate a proven track record in end-to-end campaign execution.

Is there any relocation support offered for this position?

No, relocation support is not offered for this role.

What skills are beneficial for this role?

Beneficial skills include a working knowledge of video editing and visual effect software such as Adobe Premiere, Adobe Photoshop, Illustrator, and After Effects.

What types of benefits can employees expect?

Employees can expect family care leave, life and disability insurance, wellbeing resources, a colleague discount, and potential rewards through a bonus scheme.

What is the company's stance on diversity and equal employment opportunity?

The LEGO Group is highly committed to equal employment opportunity and equal pay, and seeks to encourage applicants from all backgrounds to apply for roles in the team.

How does the hybrid work policy function?

The hybrid work policy allows for an average of 3 days per week in the office, with the specific arrangements discussed during the recruitment process.

Are there any specific communication skills required for the role?

Yes, strong communication skills and proficiency in English, both written and verbal, are required for this role.

What is the mission of the LEGO Group in relation to children?

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe, emphasizing the importance of safeguarding children and their rights in all their engagements.

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the LEGO Group

Our mission is to inspire and develop the builders of tomorrow.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!