Marketing Campaigns Coordinator

GitLab

25d ago

Job
Full-time
Junior & Mid Level
Marketing
IT & Cybersecurity
Quick Apply

AI generated summary

You must be proficient in email marketing and Marketo, skilled in HTML, experienced with Salesforce and On24, detail-oriented, organized, and able to work independently as well as in a team.
You will create and manage email campaigns, segment databases, automate workflows, maintain Marketo, analyze performance, design forms, and oversee virtual events.

Requirements

Proficient in email marketing and marketing automation tools, particularly Marketo.
Skilled in HTML for managing email templates effectively.
Exceptional communication skills for collaborating with marketing teams and delivering reports.
Strong organizational and project management abilities to juggle multiple projects and meet deadlines.
Detail-oriented to ensure the accuracy and integrity of email content and tracking.
Experienced with CRM software (preferably Salesforce) and webinar platforms (preferably On24), with a willingness to learn additional functionalities.
Background in a B2B software marketing team is advantageous.
Capable of working both with minimal direction and collaboratively within a team.
Familiarity with GitLab and Git, or a readiness to learn their usage.
You share our values, and work in accordance with those values.

Responsibilities

Create, upload, edit, and manage HTML emails and templates for marketing campaigns.
Develop and oversee email components such as headers, footers, personalized elements (e.g., mail merge), and confirmation pages, ensuring adherence to GitLab standards.
Collaborate with the marketing team to establish contact filters and segment the database for effective email communication.
Deploy batch emails and automate multi-touch campaigns to nurture leads, promote events, and manage offers, utilizing GitLab frameworks and tools.
Personalize email content based on activity-driven triggers, while conducting tests to verify accuracy, proper formatting, and functional tracking links.
Assist in the administration of the Marketo platform in line with GitLab-defined processes, including asset management, naming conventions, and access controls.
Design website forms and landing pages, ensuring seamless integration into Marketo programs.
Generate marketing automation reports from the Marketo platform, analyzing email marketing performance, website engagement, and contact activity, including open rates, click-through rates, bounce rates, and unsubscribe rates.
Develop Marketo programs and Salesforce campaigns to effectively track demand generation initiatives.
Set up and manage virtual events using On24.
Conduct quality assurance checks for lead flow in paid digital programs.

FAQs

Do we support remote work?

Yes, this role is 100% remote and can be based in the US or Canada.

Is prior experience in a B2B software marketing team required for this position?

While having a background in a B2B software marketing team is advantageous, it is not a strict requirement.

What tools and platforms will I be using in this role?

You will be utilizing marketing automation tools like Marketo, CRM software such as Salesforce, and webinar platforms such as On24.

Are there flexible working hours in this position?

Yes, GitLab offers a flexible work environment, allowing for asynchronous work.

What kind of skills are important for this role?

Important skills include proficiency in email marketing and marketing automation tools, exceptional communication, strong organizational abilities, and attention to detail.

Does GitLab offer benefits to its employees?

Yes, GitLab offers a range of benefits, including health, financial support, flexible paid time off, and a growth and development budget.

Is this position entry-level?

We welcome interest from candidates with varying levels of experience; many successful candidates may not meet every single requirement.

What is the salary range for this role?

The base salary range for this position is currently between $62,700 and $134,400 USD, depending on experience and location.

Will I have the opportunity for professional development?

Yes, GitLab provides a growth and development budget to support employee learning and skill enhancement.

How does GitLab promote diversity and inclusion?

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer, promoting a diverse and inclusive environment for all employees.

GitLab

Build software faster. The DevSecOps Platform enables your entire org to collaborate around your code. We're hiring.

Technology

Industry

1001-5000

Employees

2014

Founded Year

Mission & Purpose

GitLab is a complete DevOps platform, delivered as a single application, fundamentally changing the way Development, Security, and Ops teams collaborate and build software. From idea to production, GitLab helps teams improve cycle time from weeks to minutes, reduce development costs and time to market while increasing developer productivity. We're the world's largest all-remote company with team members located in more than 65 countries. As part of the GitLab team, you can work from anywhere with good internet. You'll have the freedom to contribute when and where you do your best work.