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Marketing & Communications Manager

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American International Group (AIG)

1mo ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Dublin
  • Quick Apply

AI generated summary

  • You need 3+ years in Marketing/Communications, preferably in financial services, strong collaboration skills, strategic thinking, excellent communication, and proficiency in MS Office.
  • You will manage marketing strategies, event execution, training, communications, budgets, and partnerships, while coordinating with internal teams to optimize commercial initiatives.

Requirements

  • Experience: 3+ years’ experience in a Marketing/Communications
  • Experience preferably in financial services
  • Works well within their own team but is a proven collaborator with colleagues outside of their function
  • Self-driven, organized and ambitious
  • Excellent communicator with the ability to liaise at all levels
  • High proficiency in MS Office (Word, Excel and PowerPoint)
  • Strategic thinking that can take broad concepts and vision to develop structured plans, actions, and measurable metrics and then effectively execute those plans.

Responsibilities

  • Manage Commercial Marketing, including ‘Right To Win’/Why AIG Value Proposition & Industry Positioning.
  • Manage AIG exposure through Broker Magazine, Broker Ireland partnership, Press and Other Media Outlets
  • Manage AIG events (Dublin GAA Sponsorship etc.), product launches (all Products), and Innovation AIG/Broker Events ((Broker/Client Days)
  • Manage Training & Development, including training through III, Broker Training, internal training, on-line training, lunch & learn, etc.
  • Leverage the knowledge of the EMEA Marketing department to optimize the Commercial Marketing function in Ireland
  • To strategically plan, develop and implement various initiatives including Sales Plans and Global Broker development/service plans and support Distribution in creating adequate pipeline for branch and input into Salesforce in good time.
  • Internal Communication- Communication of marketing and commercial strategies across the branch and also arrange and MC town halls working with GM and Head Of Distribution.
  • External Communication – Any changing Underwriting or strategic actions by product should be communicated and articulated to our brokers in good time with Head of Commercial Marketing working with product and distribution on key messaging and selected audience.
  • Responsible for developing long-term and strategic marketing plans - This should be done in tandem with Head of Distribution, GM and the Product Lines Heads.
  • Ensure these strategic plans are rolled out and tracked.
  • Commercial Strategy - Develop and implement marketing plans that align with product and organizational strategic business goals
  • Manage campaign execution and roll-out including overseeing collateral design, digital and events strategies
  • Ability to pull together presentations whether they be internal or external focused.
  • Manage marketing budgets, measure and report on effectiveness via ROI KPIs
  • Use of R&D, Sales Force and Analytics resources
  • Manage relationship and budgets with external providers (Teneo, Legacy).
  • Website content and redesign for commercial/distribution
  • Collaborate and support with the Consumer Marketing colleagues.
  • Ad hoc projects for GM including supporting any government affairs.

FAQs

What is the primary focus of the Marketing & Communications Manager role at AIG?

The primary focus is to manage commercial marketing, enhance AIG's value proposition, oversee marketing campaigns, and ensure effective internal and external communication while supporting overall strategic marketing plans.

What qualifications are required for this position?

Candidates should have 3+ years of experience in Marketing/Communications, preferably in financial services, along with excellent communication skills and proficiency in MS Office.

What kind of marketing initiatives will the manager develop?

The manager will develop long-term strategic marketing plans, campaign executions, promotional efforts, and initiatives that align with product and organizational goals.

Is there a budget management responsibility associated with this role?

Yes, the Marketing & Communications Manager will manage marketing budgets and measure effectiveness through ROI KPIs.

Will the Marketing & Communications Manager work with external partners?

Yes, this role involves managing relationships and budgets with external providers, such as Teneo and Legacy.

What kind of training opportunities are available for employees at AIG?

AIG offers various training opportunities, including internal training sessions, online training, lunch & learns, and a tuition reimbursement program for eligible employees.

How does AIG support employee well-being?

AIG provides a company-funded health care scheme, a competitive holiday allowance, wellbeing initiatives, and volunteer days as part of its employee support programs.

What is AIG's stance on diversity and inclusion in the workplace?

AIG is committed to creating a culture of respect and inclusion, valuing diverse backgrounds, and investing in initiatives that foster a sense of belonging among employees.

Will the Marketing & Communications Manager be involved in external communication?

Yes, the manager will be responsible for articulating key messaging to brokers regarding underwriting or strategic actions, working closely with the Head of Commercial Marketing.

What is the work environment like at AIG?

AIG fosters a collaborative and innovative work environment, emphasizing continuous learning, development, and a culture of belonging.

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American International Group (AIG)

Finance
Industry
10,001+
Employees
1919
Founded Year

Mission & Purpose

American International Group, Inc. (AIG) is a leading global insurance organization. AIG member companies offer insurance solutions that help businesses and individuals in approximately 70 countries and jurisdictions protect their assets and manage risks. AIG common stock is listed on the New York Stock Exchange. AIG is the marketing name for the worldwide property-casualty and general insurance operations of American International Group, Inc. All products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. Products or services may not be available in all countries and jurisdictions, and coverage is subject to underwriting requirements and actual policy language. Non-insurance products and services may be provided by independent third parties. Certain property-casualty coverages may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds, and insureds are therefore not protected by such funds.

Benefits

  • Physical and Mental Health benefits

  • Market-aligned base pay

  • Equitable incentive compensation

  • Life and disability insurance options