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Marketing & Communications Manager

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Accor

9d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing

AI generated summary

  • You need a bachelor's in Marketing or Communications, 5 years’ experience in hospitality marketing, strong digital and PR skills, excellent communication, plus design and CMS proficiency.
  • You will develop marketing plans, analyze trends, oversee digital presence, manage media relations, create content, and incorporate sustainable practices into campaigns.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum of 5 years of experience in a marketing/communications role, preferably in hospitality.
  • Strong knowledge of digital marketing, public relations, and brand management.
  • Excellent communication, presentation, and interpersonal skills.
  • Proficiency in graphic design tools, content management systems, and social media platforms is a plus.

Responsibilities

  • Develop annual marketing plans, including campaigns, promotions, and initiatives, in alignment with hotel objectives.
  • Analyze market trends and competitor activities to identify opportunities for growth.
  • Collaborate with internal teams to ensure alignment of marketing efforts with business goals.
  • Oversee the hotel’s digital presence, including website, social media, and online advertising.
  • Monitor online reviews and reputation, ensuring prompt responses to customer feedback.
  • Build and maintain relationships with media outlets, influencers, and partners.
  • Prepare press releases, media kits, and promotional materials.
  • Coordinate media visits, press events, and community engagement initiatives.
  • Oversee the creation of engaging and relevant content, including photography, videography, and written materials.
  • Ensure all content reflects the hotel’s positioning and appeals to target audiences.
  • Incorporate sustainable practices and CSR initiatives into marketing campaigns.

FAQs

What is the primary responsibility of the Marketing & Communications Manager at Accor?

The primary responsibility is to develop annual marketing plans, analyze market trends, oversee the hotel's digital presence, and build relationships with media and partners, ensuring alignment with hotel objectives.

What qualifications are required for this position?

A Bachelor’s degree in Marketing, Communications, or a related field, along with a minimum of 5 years of experience in a marketing/communications role, preferably in hospitality.

Is experience in hospitality mandatory for this role?

While not strictly mandatory, experience in hospitality is preferred and would be beneficial for the role.

What skills are essential for success in this position?

Essential skills include strong knowledge of digital marketing, public relations, and brand management, along with excellent communication, presentation, and interpersonal skills.

Is proficiency in graphic design tools necessary for the role?

While not necessary, proficiency in graphic design tools, content management systems, and social media platforms is a plus.

How does the Marketing & Communications Manager contribute to sustainability at Accor?

The Manager is expected to incorporate sustainable practices and CSR initiatives into marketing campaigns.

Will the Marketing & Communications Manager coordinate media visits and press events?

Yes, the responsibility includes coordinating media visits, press events, and community engagement initiatives.

What kind of content will the Marketing & Communications Manager oversee?

The Manager will oversee the creation of engaging and relevant content, including photography, videography, and written materials that reflect the hotel’s positioning and appeal to target audiences.

How does the role involve customer feedback?

The Marketing & Communications Manager will monitor online reviews and reputation, ensuring prompt responses to customer feedback.

Are there opportunities for professional growth in this position?

Yes, at Accor, we support growth and learning, providing opportunities to explore various possibilities within the company.

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Accor

Travel & Leisure
Industry
10,001+
Employees

Mission & Purpose

Accor is a leading global hospitality group offering a diverse portfolio of over 5,300 hotels and residences across more than 110 countries. It encompasses a wide range of brands, from luxury to economy, such as Raffles, Fairmont, Sofitel, Novotel, and ibis. Accor is committed to providing exceptional guest experiences through innovative services and a strong focus on sustainability and community engagement. The company aims to create memorable stays while contributing positively to the environment and the communities where it operates.