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Marketing Content Manager

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Accor

1mo ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Paris
  • Quick Apply

AI generated summary

  • You should have a bachelor’s degree, 3+ years in content marketing, exceptional writing skills, luxury branding experience, project management ability, data-driven insights, and strong relationship-building skills.
  • You will create content strategies, collaborate on storytelling, produce high-quality visuals and writings, research audience trends, manage the content calendar, and ensure brand consistency.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • 3+ years of experience in a content-focused marketing role, ideally within luxury cruise brands, travel, or hospitality.
  • Exceptional writing and storytelling skills, with the ability to tailor content to affluent audiences.
  • Strong understanding of luxury branding and experience working with high-end clients or products.
  • Creative mindset with experience in developing engaging content across multiple platforms.
  • Ability to manage projects from concept to completion, ensuring deadlines are met.
  • Familiarity with content management systems and CRM tools.
  • Knowledge of the luxury travel landscape is a plus.
  • Languages: English and French is a plus.
  • An excellent relationship builder, confident in working with other teams and leaders; you’re passionate about what we can achieve together.
  • Excellent verbal and written communication skills. Ability to effectively communicate with internal and external stakeholders.
  • Strong analytical and problem-solving skills. Ability to use data-driven insights to inform decision-making.
  • Excellent networking and relationship-building skills to work in cross-functional environment.
  • Ability to adapt to changing market conditions and implement effective strategies accordingly.

Responsibilities

  • Develop a comprehensive content strategy for B2C and B2B that aligns with the brand’s goals and resonates with Orient Express guests and prospects.
  • Collaborate with internal teams to develop storytelling initiatives around product experience and cross-communicate across platforms and channels.
  • Work with brand team and agency partners to drive high-quality visual and written content for digital platforms, print materials, press releases, and other channels that convey our luxury brand message.
  • Mapping of customer journey to ensure customer touchpoints are elevated to match Orient Express luxury service principles.
  • Develop engaging educational selling tools and webinar content for internal sales teams, Guest Care Center B2B trade and MICE partners and prospects.
  • Collaborate with external partners such as luxury brands, influencers, and media to develop co-branded content that amplifies our reach.
  • Plan and execute storytelling initiatives for new product launches, high-profile events, and unique yacht itineraries.
  • Conduct market and audience research to inform the brand’s content direction and ensure it remains fresh, relevant, and engaging to elite travelers.
  • Maintain brand consistency across all communications and ensure that all marketing materials reflect our sophisticated identity.
  • Maintains content calendar, assets and timelines. Assist with marketing budget and planning.

FAQs

What is the main responsibility of the Marketing Content Manager at Orient Express?

The main responsibility is to oversee the development of compelling content that communicates the brand’s story and reflects its values of exclusivity and elegance, focusing on high-end marketing content strategies across various channels.

What qualifications are required for this position?

Candidates should have a Bachelor’s degree in Marketing, Communications, Journalism, or a related field, along with 3+ years of experience in a content-focused marketing role, ideally within luxury cruise brands, travel, or hospitality.

Is experience in the luxury travel landscape required?

While not mandatory, knowledge of the luxury travel landscape is considered a plus.

What skills are essential for this role?

Essential skills include exceptional writing and storytelling abilities, strong understanding of luxury branding, project management, familiarity with content management systems and CRM tools, and strong analytical and problem-solving skills.

Will the Marketing Content Manager collaborate with external partners?

Yes, the role involves collaboration with external partners such as luxury brands, influencers, and media to develop co-branded content that amplifies our reach.

Is proficiency in multiple languages beneficial for this role?

Yes, proficiency in English is required, and knowledge of French is considered a plus.

How does the company maintain brand consistency in its communications?

The Marketing Content Manager will ensure that all marketing materials reflect the sophisticated identity of Orient Express, maintaining brand consistency across all communications.

What type of content will the Marketing Content Manager be responsible for creating?

The Manager will be responsible for creating visual and written content for digital platforms, print materials, press releases, educational selling tools, and co-branded content.

Does this position require market and audience research?

Yes, conducting market and audience research to inform the brand’s content direction and ensure it remains fresh and engaging to elite travelers is a key responsibility.

Is the Marketing Content Manager expected to manage a content calendar?

Yes, the Manager is responsible for maintaining the content calendar, assets, and timelines, as well as assisting with marketing budget and planning.

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Accor

Travel & Leisure
Industry
10,001+
Employees

Mission & Purpose

Accor is a leading global hospitality group offering a diverse portfolio of over 5,300 hotels and residences across more than 110 countries. It encompasses a wide range of brands, from luxury to economy, such as Raffles, Fairmont, Sofitel, Novotel, and ibis. Accor is committed to providing exceptional guest experiences through innovative services and a strong focus on sustainability and community engagement. The company aims to create memorable stays while contributing positively to the environment and the communities where it operates.