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Marketing Creative Strategy – Performance Marketing Lead

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HP

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Creative Arts & Fashion
  • Palo Alto
    Remote

AI generated summary

  • You should have a bachelor’s degree, 8+ years in marketing, proven campaign success, strong communication skills, cross-functional collaboration, and a self-starter mentality for fast-paced projects.
  • You will lead creative campaign development, manage materials and budgets, drive go-to-market strategies, optimize performance metrics, and collaborate with cross-functional teams for seamless execution.

Requirements

  • * Bachelor's degree in marketing, Business Administration, or a related field. Master's degree is a nice to have.
  • * 8+ years of proven experience in Marketing Communications and creative campaign development, ideally within technology or consumer software.
  • * Demonstrated success in developing and leading integrated marketing campaigns, launches, and creative.
  • * Excellent written and verbal communication, including crafting compelling briefs and presentations.
  • * Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels.
  • * Self-starter mentality, able to manage multiple projects simultaneously in a fast-paced, dynamic environment.

Responsibilities

  • Creative Execution: Develop briefs and lead creative agencies to develop WW creative campaign strategies and content development, including but not limited to creative construct development, messaging framework, cross-channel creative leveraging channel best practices, program guidelines and oversight of photography and live-action shoots in partnership with our Agencies.
  • Campaign Management: Manage the creation of all campaign materials, ensuring they align with brand guidelines and marketing objectives and strategy. Oversee the campaign budget, ensuring resources are allocated effectively.
  • Drive Go-To-Market Success: Ability to manage complex launch schedules collaborating closely with agency partners and internal stakeholders.
  • Performance Focused Marketing: Lead a test-and-learn approach to campaign assets to improve efficiency and performance throughout the campaign duration. Collaborating closely with the media team and agency partners to report key performance metrics, providing actionable insights to optimize creative to drive continued improvement in performance.
  • Collaboration is Key: Build strong partnerships across product management, product marketing, agency partners and other cross-functional teams to drive seamless execution.

FAQs

Is this position remote or in-office?

This role is open to fully remote in the US.

What is the educational requirement for this position?

A Bachelor's degree in marketing, Business Administration, or a related field is required; a Master's degree is a nice to have.

How many years of experience are required for this role?

A minimum of 8 years of proven experience in Marketing Communications and creative campaign development is required.

What type of campaigns will I be managing?

You will be managing integrated marketing campaigns, creative campaign strategies, and content development, specifically for HP’s services and subscriptions.

What specific skills are important for this role?

Excellent written and verbal communication, exceptional cross-functional collaboration, and a self-starter mentality are vital skills for success in this role.

Is experience in a specific industry preferred?

Yes, experience in marketing consumer mobile applications and/or SaaS products, as well as familiarity with the printer, PC, or consumer electronics space, is preferred.

What kind of performance focus is expected in this role?

A test-and-learn approach to campaign assets is expected to improve efficiency and performance throughout the campaign duration.

What benefits does HP offer for this position?

HP offers a comprehensive benefits package, including health, dental, and vision insurance, long-term and short-term disability insurance, flexible spending accounts, life insurance, and generous time off policies.

What is the salary range for this position?

The base pay range for this role is $149,900 to $230,850 annually, with additional opportunities for pay in the form of bonus and/or equity.

Will I be collaborating with other teams?

Yes, strong partnerships across product management, product marketing, agency partners, and other cross-functional teams are essential for driving seamless execution.

Technology
Industry
10,001+
Employees

Mission & Purpose

Our vision is to create a world where innovation drives extraordinary contributions to humanity. This vision guides everything we do, how we do it, and why we do it. Our technology – a product and service portfolio of personal systems, printers, and 3D printing solutions – was created to inspire our vision and we are doing everything in our power across climate action, human rights, and digital equity to make it so. We believe thoughtful ideas can come from anyone, anywhere, at any time. And all it takes is one to change the world.