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Marketing Data Analyst

  • Job
    Full-time
    Junior Level
  • Data
    Marketing
  • St. Petersburg

AI generated summary

  • You need 2+ years in data analytics, strong SQL/Excel/PowerBI skills, project management experience, leadership ability, and excellent communication for technical and non-technical insights.
  • You will support marketing efforts through daily reporting, process automation, data analysis, collaboration, and managing ad hoc requests to optimize campaign performance.

Requirements

  • 2+ years Data Analytics experience
  • Strong proficiency in SQL, Excel, PowerBI, or relational databases
  • A history of managing complexity; strong project management skills
  • Demonstrated leadership and capacity for learning new skills and willingness to share knowledge and teach others
  • Ability to communicate both technical and non-technical insights to all levels of management

Responsibilities

  • Work with marketing management to support all phases of marketing efforts
  • Daily reporting for US and International Marketing teams
  • Build and automate new and existing processes
  • Understand the “why” and “how” of department data flow
  • Communicate clearly by distilling information down for a non-technical audience
  • Provide data-driven analysis and insights to optimize campaign performance
  • Collaborate with other analysts, marketing managers, and database developers on both strategic initiatives and ongoing data infrastructure enhancement projects
  • Manage ad hoc data requests from marketers to help meet a variety of needs such as troubleshooting data oddities, QA’ing data, building reporting modeling, and more

FAQs

What is the primary role of a Marketing Data Analyst at Fisher Investments?

The primary role of a Marketing Data Analyst at Fisher Investments is to maintain the flow of data through the Marketing department, provide analysis and reporting to marketing partners, and support infrastructure improvements for better decision-making and campaign performance optimization.

What qualifications are required for this position?

Candidates are required to have a minimum of 2 years of Data Analytics experience, strong proficiency in SQL, Excel, PowerBI, or relational databases, strong project management skills, and the ability to communicate both technical and non-technical insights to all levels of management.

What tools and technologies will I be using in this role?

In this role, you will be using tools such as SQL, Excel (including complex functions), VBA, PowerBI, and other data-related software to perform analysis and create reporting.

Will I have opportunities for professional development?

Yes, Fisher Investments offers a learning and development framework customized for every employee, providing opportunities for growth and skill enhancement.

What types of tasks will I be performing on a day-to-day basis?

On a day-to-day basis, you will support marketing management, generate daily reporting for marketing teams, build and automate processes, provide data analysis and insights, and manage ad hoc data requests from marketers.

Is teamwork emphasized in this position?

Yes, collaboration is important, and you will work with other analysts, marketing managers, and database developers on both strategic initiatives and ongoing data infrastructure enhancement projects.

What benefits does Fisher Investments offer?

Fisher Investments offers benefits including 100% paid medical, dental, and vision premiums, a 50% 401(k) match, 20 days of PTO plus 10 paid holidays, family support programs, and a $10,000 benefit for fertility and family-forming related expenses.

How does the company promote an inclusive workplace culture?

Fisher Investments takes pride in its inclusive culture and emphasizes the importance of its people in achieving the company's purpose, investing in employees through development opportunities and a supportive work environment.

Bettering the Investment Universe

Finance
Industry
1001-5000
Employees
1979
Founded Year

Mission & Purpose

Fisher Investments is an independent, fee-only investment adviser. Fisher Investments manages assets across four principal business units: US Private Client, Institutional, Private Client International, and 401(k) Solutions. Together, these groups serve a diverse global client base including corporations, public and multi-employer pension funds, foundations and endowments, insurance companies, health-care organizations, governments and high net worth families. Fisher Investments was founded in 1979 by Ken Fisher—a well-known innovator in investment theory and the author of 11 books, including 4 New York Times bestsellers. Ken wrote the Forbes “Portfolio Strategy” column from 1984 through 2016, making him the longest continuously running columnist in the magazine’s history. In recent years, Ken’s columns have run consistently in major media outlets around the world, spanning more countries and more volume than any other columnist of any type in history. Over the last decade, Ken has regularly appeared on CNBC, Fox Business, Fox News, CNN International, Yahoo Finance, Bloomberg TV, and numerous other financial news outlets.