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Marketing Developer (Front-end Web Developer)

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Blacklane

8d ago

  • Job
    Full-time
    Mid Level
  • IT & Cybersecurity
    Product
  • Berlin

AI generated summary

  • You need 3+ years in TypeScript and NextJS, expertise in headless CMS (Contentful), SEO knowledge, agile experience, Google Tag Manager familiarity, and strong collaboration skills.
  • You will collaborate with teams to implement technical solutions, manage CMS content, monitor tracking systems, enhance campaigns, troubleshoot issues, and integrate AI tools for marketing efficiency.

Requirements

  • Proficiency (3+ years) in web development languages TypeScript, with NextJS (a React framework), CSS, HTML and knowledge of modern frameworks.
  • Proven experience as a frontend marketing developer or similar role, with a focus on supporting cross-functional marketing teams.
  • Expertise with headless CMS platforms (Contentful) and familiarity with app ecosystems.
  • Understanding of SEO principles, digital marketing, and data tracking technologies (Tableau, etc.).
  • Experience working closely with Product and Engineering teams in an agile environment.
  • Knowledge of Google Tag Manager
  • Problem-solving mindset with the ability to communicate technical solutions effectively to non-technical stakeholders.
  • Excellent collaboration skills and experience working in a fast-paced, cross-functional environment.

Responsibilities

  • Collaborate with the Marketing, SEO, CRM, and Paid Media teams to address development requests and implement technical solutions.
  • Support the integration and maintenance of headless CMS platforms (primarily Contentful) and ensure marketing content is efficiently managed and deployed.
  • Ownership, implementation, and monitoring of frontend tracking solutions for google tag manager and braze.
  • Act as a liaison between Marketing and Product & Engineering teams to identify and solve technical challenges that may impact marketing performance or campaigns.
  • Develop custom solutions or enhancements for marketing operations, landing pages, or email campaigns.
  • Design and implement automated content generation systems to scale marketing efforts and improve efficiency.
  • Integrate AI-powered tools and technologies into our web platforms to enhance personalization, content recommendations, and marketing automation.
  • Troubleshoot and provide technical support for issues reported by non-developer stakeholders and propose effective solutions.
  • Contribute to the continuous improvement of our tech stack, especially in terms of CMS efficiency, SEO, and data-driven marketing efforts.
  • Stay updated on industry trends and best practices in both marketing and development, particularly around AI and content automation.

FAQs

What is the main focus of the Marketing Developer role?

The main focus of the Marketing Developer role is to bridge the gap between the Marketing and Product & Engineering teams by providing technical support and implementing solutions across various marketing functions, including SEM, SEO, CRM, and paid media.

What technical skills are required for this position?

The position requires proficiency in web development languages such as TypeScript, NextJS, CSS, HTML, and familiarity with modern frameworks, along with expertise in headless CMS platforms like Contentful.

How many years of experience are necessary for this role?

A minimum of 3 years of experience in web development is required for this role.

What kind of collaboration is expected in this position?

The role entails collaborating with Marketing, SEO, CRM, and Paid Media teams to address development requests and implement technical solutions effectively.

What tools and technologies will I be working with?

You will be working with tools and technologies including Google Tag Manager, Braze, and data tracking technologies like Tableau, along with AI-powered tools for content generation and marketing automation.

Is previous experience with CRM platforms preferred?

Yes, having experience with CRM platforms (e.g., Salesforce) and marketing automation tools is considered a "nice to have."

What is the structure of the hiring process?

The hiring process consists of several stages: Application Review, Talent Acquisition Interview, Second Round (Case Study/Technical Interviews/Peers Interview/Stakeholder Interview), Third Round (Executive Interview), and finally, the Offer Call.

How does Blacklane support employee growth and development?

Blacklane supports employee growth through access to thousands of online courses on LinkedIn Learning, tailored learning experiences for leadership roles, and various initiatives for professional development.

What benefits does Blacklane offer to its employees?

Blacklane offers fair pay, stock options, complimentary mystery rides, weekly homecooked office lunches, mental health resources, fitness support, and opportunities for social responsibility.

Is prior experience in integrating AI technologies important for this role?

Yes, having experience with automated content generation and AI integration in web platforms is considered advantageous for this position.

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Blacklane

A global chauffeur service bringing peace of mind to business travelers moving through a fast-paced world.

Travel & Leisure
Industry
201-500
Employees
2011
Founded Year

Mission & Purpose

Our global chauffeur service brings peace of mind to business travelers moving through a fast-paced world. Our crew’s dedication to safety, reliability, and smart technology places us at the forefront of a new era of stress-free business travel. Since 2017, the company has been carbon offsetting every ride, combining a high-end guest experience with care for the planet. Enjoy a private and convenient five-star service for all of your airport transfers, City to City, and in-city rides. Upgrade your travels on Blacklane’s mobile app or website.