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Marketing Manager

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Live Nation Entertainment

20d ago

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • Toronto
  • Quick Apply

AI generated summary

  • You need 2+ years in marketing or music, understand advertising, communicate well, build relationships, know social media, be creative, work flexible hours, and love live electronic music events.
  • You will manage event marketing execution, negotiate plans, collaborate on promotions, develop media relationships, coordinate creative, and support shows while engaging with partners and clients.

Requirements

  • A minimum of 2 years related experience in a marketing or music industry-related position
  • An understanding of Advertising and Promotional principles
  • Proven ability to listen, understand and communicate effectively
  • Demonstrated ability to build and develop professional relationships
  • Knowledge in social media and best practices
  • Ability to take direction while also displaying strong personal initiative
  • A creative thinker and self-starter
  • Available to work evenings and weekends as required
  • A positive, winning attitude, incorporating integrity, confidentiality and discretion
  • Ability to work well within a team environment
  • Interest in a variety of music genres and live events, particularly in electronic music

Responsibilities

  • Quarterback the execution of self/co-promoted events as assigned; create and foster positive working relationships with partners and clients.
  • Negotiate, develop, and execute marketing plans, including collaborating with paid marketing department and various other external and internal partners.
  • Liaise with partners to determine and plan on-sale dates and sales budgets; oversee the Event Marketing Operation.
  • Develop and maintain relationships with media promotions departments and other industry professionals.
  • Create, negotiate, and execute individual promotional initiatives with media and sponsors; assist during the night of show.
  • Coordinate in-house advertising initiatives for all live events and assist with publicity strategies where applicable.
  • Develop and execute social media marketing plans in addition to traditional media promotions for events as assigned.
  • Order, manage, and coordinate creative for marketing campaigns, including for paid, organic, and promotional purposes.
  • Attend shows and occasionally capture content.
  • Work with team members to develop and present exciting pitches for artists and partners.
  • Participate in special event projects and perform other related duties as requested.

FAQs

What is the role of the Marketing Manager at Live Nation Entertainment?

The Marketing Manager is responsible for overseeing all aspects of marketing for concerts and events, focusing on promotions and relationship management.

What qualifications are required for this position?

A minimum of 2 years of related experience in a marketing or music industry-related position, an understanding of advertising and promotional principles, and knowledge in social media best practices are required.

Is there an opportunity for professional growth within the company?

Yes, Live Nation Entertainment offers internal growth and development programs, tuition reimbursement, and student loan repayment options.

What kind of work environment can I expect?

The work environment is typical of an office setting, where employees may sit for extended periods, walk around the office, and occasionally lift up to 10 pounds.

Will I need to work evenings and weekends?

Yes, the role may require availability to work evenings and weekends as required by event schedules.

What benefits does Live Nation offer to its employees?

Benefits include medical, dental, and vision coverage, paid time off, retirement plans, support for new parents, and various wellness and personal development programs.

Is the company committed to diversity and inclusion?

Yes, Live Nation Canada supports equal employment opportunities for all applicants and provides accommodations for candidates with disabilities upon request.

What is the company's approach to marketing for events?

The Marketing Manager will negotiate, develop, and execute marketing plans, coordinate promotional initiatives with media and sponsors, and enhance social media marketing strategies.

Do I need experience in the music industry for this role?

While it is not strictly required, having experience in the music industry can be beneficial and is preferable, as it can enhance your understanding of the events and promotions.

Will the Marketing Manager attend events?

Yes, the role involves attending shows and occasionally capturing content to support marketing efforts.

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Live Nation Entertainment

Live Nation produces more concerts, sell more tickets and connects more brands to music than anyone else in the world.

Entertainment & Media
Industry
10,001+
Employees
2005
Founded Year

Mission & Purpose

Recognized three years in a row by Great Place to Work® and named one of People Magazine’s Top 50 Companies that Care, Live Nation Entertainment is the global leader in live events and ticketing. With business operations and corporate functions across major divisions including Ticketmaster, Concerts, Media & Sponsorship and Artist Nation, we offer exciting opportunities across every discipline. Generous vacation, healthcare, and retirement benefits are just some of the perks we offer our full-time, global workforce. For any stage in your career, our benefits are designed to help you live life to the fullest. We offer student loan repayment, 6 months paid caregiver leave, Roadie Babies (bring your little ones & a caretaker on your work trips), Music@Home (cultivate your little ones music interest), and tuition reimbursement for ongoing career development. Plus, you'll have access to free concerts, festivals, and more through our exclusive employee ticket concierge.