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Marketing Manager

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ecocareers

3mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • London

AI generated summary

  • You must be collaborative, creative, adaptable, assertive in execution, and have experience in financial services, ideally investment management.
  • You will plan and execute campaigns, create content, manage delivery across channels, track performance, liaise with stakeholders, oversee budgets, nurture leads, and research market trends.

Requirements

  • Collaborative: Able to work as part of a cross-functional team to successfully manage and deliver projects.
  • Creative mindset: Ability to think creatively and develop engaging campaign concepts that resonate with the target audience.
  • Adaptable: Flexibility to adapt campaigns based on performance data and changing market conditions or changing business priorities.
  • Able to be assertive and are focused on execution: Ability to drive forward initiatives and get things done.
  • Will have worked in financial services, ideally investment management

Responsibilities

  • Campaign planning & execution for the Marketing Manager: Lead the development and execution of integrated marketing campaigns targeting our retail audience.
  • Ensure campaigns are aligned with business goals and drive measurable outcomes.
  • Content creation & coordination: Create high-quality assets, including emails, landing pages, social media posts, and other marketing collateral in collaboration with designers and external agencies.
  • Multi-channel delivery: Manage the delivery of campaigns across multiple channels including email, digital advertising, social media, and events to maximise reach and engagement
  • Performance tracking & optimisation: Monitor and report on campaign performance using key metrics such as open rates, click-through rates, and lead generation.
  • Use data insights to optimise campaigns and improve future performance.
  • Stakeholder management: Liaise with internal stakeholders including sales, product, and compliance teams to ensure marketing efforts are aligned and compliant with regulatory standards.
  • Budget management: Oversee the campaign budget, ensuring cost-effective strategies that maximise ROI.
  • Lead nurturing: Implement lead nurturing processes through HubSpot and segmented email campaigns to convert leads into marketing qualified leads (MQLs).
  • Market research & insights: Stay up to date with market trends, competitor activity, and audience behaviour to ensure campaigns remain relevant and impactful.

FAQs

What is the job title for the position being advertised?

The job title is Marketing Manager.

Where is the role based?

The role is based in London on a hybrid basis.

What type of company is hiring for this position?

A leading boutique investment management firm specializing in sustainable investment.

What will the Marketing Manager be responsible for?

The Marketing Manager will be responsible for managing the campaign plan and delivery for the retail side of the business.

What are the key responsibilities of the Marketing Manager?

Key responsibilities include campaign planning and execution, content creation and coordination, multi-channel delivery, performance tracking and optimisation, stakeholder management, budget management, lead nurturing, and market research and insights.

What type of campaigns will the Marketing Manager develop?

The Marketing Manager will lead the development and execution of integrated marketing campaigns targeting the retail audience.

What tools will be used for lead nurturing?

HubSpot will be used for implementing lead nurturing processes and segmented email campaigns.

What characteristics are important for the successful candidate?

Important characteristics include being collaborative, having a creative mindset, being adaptable, and being assertive and focused on execution.

What industry experience is preferred for applicants?

Applicants should have experience in financial services, ideally in investment management.

Is there a budget the Marketing Manager needs to oversee?

Yes, the Marketing Manager will oversee the campaign budget to ensure cost-effective strategies that maximize ROI.

How will campaign performance be monitored?

Campaign performance will be monitored using key metrics such as open rates, click-through rates, and lead generation.

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ecocareers

Human Resources
Industry
1-10
Employees

Mission & Purpose

Ecocareers provides a specialized job search for careers that make a difference. Launched in 2023, the site has already helped hundreds of thousands of job seekers find work in the sustainability sector. It's trusted by leading organizations pioneering sustainability, such as Springer Nature Group, Resource Environmental Solutions LLC, The Nature Conservancy, and the IPCC (The Intergovernmental Panel on Climate Change).