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Marketing Manager - B2B Marketing

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Visa

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Miami
  • Quick Apply

AI generated summary

  • You need 5+ years in Product Marketing, fluency in Spanish/Portuguese and English, strong strategic and analytical skills, and excellent communication with a collaborative spirit. Travel is required.
  • You will develop regional marketing strategies, manage agencies, create value propositions, coordinate events, and execute B2B lead generation and awareness campaigns while supporting sales efforts.

Requirements

  • 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD.
  • Native in Spanish or Portuguese, and professional in English.
  • Minimum 8 years progressively responsible business experience in Product Marketing or Product Management.
  • Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and appropriate urgency.
  • Audience-focused mindset, with a demonstrated track record of discovering key insights.
  • Strong event planning and content generation skills and should be able to problem-solve effectively.
  • Attention to details and eye for quality.
  • Strong executive presence with highly effective written skills -write infographics, emails, sales sheets, white papers, etc.- and verbal communication skills including the ability to present with impact.
  • A great team member who adds energy, ideas and fun to our team and corporate culture.
  • Solid financial and analytical acumen with strong ROI orientation.
  • Data driven and analytical capability to yield insights to drive decision making.
  • Regional sensibilities and an empathetic outlook to work well with other markets and cultures around the world.
  • Strong internal team and external client stakeholder management with a collaborative, diplomatic, and flexible style able to work effectively in a matrixed organization.
  • Excellent presentation skills, including strong oral and written capabilities.
  • Solutions-focused mindset.
  • Traveling for events is required.

Responsibilities

  • You will lead development of regional marketing strategies, working closely with all global, regional, and country teams to engage our clients and deliver against Visa’s business and marketing goals.
  • Be the expert on our target audiences, and their advocate inside Visa -who they are, how they buy and their key buying criteria and then synthesizing the deep insights to develop value propositions and messaging.
  • You will help develop marketing that frames value propositions, sets forth positioning and messaging, and activation of experiential strategies relevant to the regional priorities.
  • You will manage agencies to accomplish strategic marketing projects to support the business and drive concreate outcomes.
  • You will work with Consumer Insights Analytics and the Global Product Marketing teams to help shape industry thought leadership content and promote across B2B ecosystem audiences.
  • Partner with regional Communications lead to plan and execute thought leadership programs with and through Media Partners.
  • Work closely with Global Product Marketing and Sales Excellence to show the business impact of the B2B Marketing events and campaigns.
  • Event’s coordination skills and traveling to manage events is required.
  • Accelerate bringing more products and solutions to market
  • Work in partnership with product and sales to deploy a B2B awareness and lead generation campaigns targeting key stakeholders.
  • Work to localize, build, and deploy sales enablement content to help the sales team engage target clients.
  • Build and activate experiential digital marketing strategies and plans to advance an always-on content strategy to build awareness and drive demand.

FAQs

Do we support remote work?

Yes, we support remote work in a hybrid format.

What are the language requirements for this position?

Candidates must be native in Spanish or Portuguese and professional in English.

What is the expected travel requirement for this position?

This position requires travel 5-10% of the time for events.

What qualifications are required for the Marketing Manager role?

A minimum of 5 years of relevant work experience is required, along with a Bachelor's Degree, or at least 2 years of experience with an Advanced degree.

Is there a specific location for this job?

Yes, this is a hybrid position based in Miami, FL.

What are the preferred qualifications for candidates?

Preferred candidates will have a minimum of 8 years of progressively responsible experience in Product Marketing or Product Management, along with strong strategic thinking and audience-focused skills.

Will the Marketing Manager need to manage events?

Yes, strong event planning skills are required, and the candidate will be responsible for coordinating and managing events.

What kind of work environment can one expect at Visa?

Visa offers a high-performance culture focused on collaboration and innovation, emphasizing teamwork and a supportive corporate culture.

What type of benefits are offered for this position?

The benefits package may include Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and a Wellness Program.

What is the salary range for this position?

The estimated salary range for this position is between $112,500.00 to $163,050.00 USD per year, depending on various job-related factors.

What skills are essential for success in this role?

Essential skills include strong analytical capabilities, attention to detail, effective communication skills, and the ability to collaborate in a matrixed organization.

Are there opportunities for growth within this role?

Yes, this position offers the opportunity to lead regional marketing strategies and collaborate across various teams, which can lead to professional growth within the company.

Technology
Industry
10,001+
Employees
1958
Founded Year

Mission & Purpose

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid.