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Marketing Manager - DACH

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Netflix

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Berlin

AI generated summary

  • You have 8+ years in marketing, experience in DACH campaigns, creative excellence, project management skills, fluent in German and English, and are willing to relocate to Berlin.
  • You will drive campaigns in DACH, launch local titles, partner with agencies, create impactful communications, and lead cross-functional teams for integrated marketing strategies.

Requirements

  • * At least 8 years of professional experience in Marketing, Advertising
  • * Experience in developing 360° marketing campaigns in DACH markets (Prio: Germany) from scratch including strategic positioning, audience identification, media strategy and launch roadmaps.
  • * Proven record of enabling and inspiring creative excellence.
  • * A curious creative and strategic mind, with an experience in disruptive campaigns that generate (social) buzz across different audiences in DACH markets.
  • * Ability to autonomously lead and manage multiple time-sensitive projects simultaneously.
  • * Capacity to continuously provide and receive constructive, actionable feedback to and from colleagues.
  • * You are a cultural ambassador, both advocating the local cultures existing within the DACH region as well as being excited to become a true Netflix culture example.
  • * Concise and clear communicator with written and oral communication skills in English. Fluency in German (written and verbal) is required.
  • * Berlin based or willing to relocate to Berlin.

Responsibilities

  • Own regional campaigns across DACH markets (Prio: Germany) to drive business growth, brand awareness & positive perception and fandom in DACH.
  • Position & launch Netflix local branded titles to make them locally relevant and loved.
  • Partner with local agencies and internal Netflix teams to develop integrated communication to create impact for our Titles and Brand, incl. local extensions and adaptations of global campaigns with creative and impactful media planning, working on special projects (stunts, content, digital innovation) that increase the relevance of Netflix in DACH.
  • Lead fast-moving cross-functional teams towards a seamless and integrated marketing campaigns.

FAQs

What is the location for the Marketing Manager - DACH position?

The position is based in Berlin, or candidates must be willing to relocate to Berlin.

Is fluency in German required for this role?

Yes, fluency in German (written and verbal) is required for the Marketing Manager - DACH position.

What are the primary responsibilities of the Marketing Manager?

The primary responsibilities include owning regional campaigns across DACH markets, positioning and launching local branded titles, partnering with local agencies, and leading cross-functional teams for integrated marketing campaigns.

How many years of experience are required for this position?

Applicants must have at least 8 years of professional experience in Marketing or Advertising.

Is prior experience in developing 360° marketing campaigns in DACH markets necessary?

Yes, experience in developing 360° marketing campaigns in DACH markets, especially Germany, is a key requirement for this role.

What type of marketing campaigns should candidates have experience with?

Candidates should have experience with creating disruptive campaigns that generate social buzz and resonate with diverse audiences within the DACH region.

Will the Marketing Manager be working with cross-functional teams?

Yes, the Marketing Manager will lead fast-moving cross-functional teams towards seamless and integrated marketing campaigns.

What communication skills are required for this job?

Candidates must possess concise and clear communication skills, both written and orally, in English, while fluency in German is essential.

Is there an emphasis on diversity and inclusion at Netflix?

Yes, Netflix celebrates diversity and is committed to creating an inclusive environment, recognizing that a diverse team strengthens the organization.

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Entertainment & Media
Industry
10,001+
Employees
1997
Founded Year

Mission & Purpose

Netflix is a leading global streaming service that offers a vast library of movies, TV shows, and original content to subscribers. Their primary goal is to provide entertainment and storytelling that captivates and resonates with audiences worldwide, transcending borders and demographics. Netflix's fundamental objective is to be the premier destination for viewers seeking diverse and high-quality content, fostering a culture of binge-worthy narratives and pushing the boundaries of digital entertainment.