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Marketing Manager (IVD), DACH

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Cologne
    Remote

AI generated summary

  • You must have 5+ years in IVD, strong communication skills, interpersonal abilities, strategic thinking, creativity, proficiency in Word, Excel, PowerPoint, and fluent German and English.
  • You will create marketing materials, develop campaigns, manage strategic plans, assist in training, utilize digital tools, collaborate with key opinion leaders, travel for market insights, and oversee events.

Requirements

  • Mindestens 5 Jahre Berufserfahrung im Bereich der In-Vitro-Diagnostik (vorzugsweise Transfusionsmedizin und klinische Chemie/PoCT und/oder MDx)
  • Hervorragende schriftliche und Präsentationsfähigkeiten mit der Fähigkeit, mit unterschiedlichem Publikum zu kommunizieren.
  • Starke zwischenmenschliche Fähigkeiten, sowohl innerhalb als auch außerhalb der Organisation.
  • Fähigkeit, strategisch zu denken und ein hohes Maß an Kreativität in die Organisation einzubringen.
  • Computerkenntnisse in Word, Excel und PowerPoint
  • Fließende Deutsch- und Englischkenntnisse erforderlich

Responsibilities

  • Erstellung von Marketing- und Verkaufsmaterialien im Einklang mit den Produktstrategien.
  • Entwicklung digitaler und traditioneller Marketingkampagnen mit und ohne Beteiligung externer Agenturen.
  • Unterstützung der Schulungsaktivitäten in Bezug auf Produkte und Länder.
  • Verwaltung von strategisch ausgerichteten Plänen, einschließlich Kundenprofilen, Bewertungen von Verkaufschancen, Kundenzielen und -strategien, Aktionsplänen und Wertbewertungen.
  • Unterstützung bei der Verwendung und Entwicklung digitaler Tools wie CRM oder Marketingautomatisierungssysteme, um aktuelle und genaue Aktivitäts- und Kundeninformationen aufzuzeichnen.
  • Zusammenarbeit mit wichtigen Meinungsführern zur Förderung von Marketingstrategien.
  • Reisen vor Ort, um die Produktnutzung und Wettbewerbsinformationen direkt vom Markt, von Kunden und Vertriebsmitarbeitern besser zu verstehen.
  • Ist verantwortlich für die Organisation und Durchführung von Messeaktivitäten in DACH.
  • Repräsentierung bei Firmenveranstaltungen und öffentlichen Events.

FAQs

What are the primary responsibilities of the Marketing Manager in this role?

The Marketing Manager is responsible for developing and implementing regional marketing plans, creating tailored marketing campaigns and sales materials, managing strategic plans, and collaborating with EMEA and US marketing teams, among other tasks.

What qualifications are required for the Marketing Manager position?

Candidates should have a minimum of 5 years of experience in in-vitro diagnostics, preferably in transfusion medicine and clinical chemistry, as well as strong interpersonal and communication skills. Fluency in German and English is also required.

Is travel required for this position?

Yes, the role includes traveling to understand product usage and gather competitive information directly from the market, customers, and sales representatives.

What benefits are offered for this position?

The position offers an excellent compensation package, including a competitive base salary, performance-based bonuses, a company car for professional and private use, 30 vacation days plus an extra company holiday, and additional benefits like fitness subsidies and retirement contributions.

What kind of onboarding and training can new hires expect?

New hires will receive intensive onboarding and training, along with ongoing support from a dedicated team throughout their integration into the company.

Are there opportunities for career development within the company?

Yes, the company invests in career development opportunities, including access to LinkedIn Learning and potential advancement within the organization.

What tools and systems will the Marketing Manager need to use?

The Marketing Manager will utilize digital tools such as CRM and marketing automation systems to manage customer information and marketing activities effectively.

What type of environment can employees expect at QuidelOrtho?

Employees can expect to work in an open-minded and motivated team within a dynamic and exciting environment that prioritizes employee happiness and engagement.

Will I be involved in events and exhibitions as part of my role?

Yes, the Marketing Manager will be responsible for organizing and conducting exhibition activities in the DACH region as part of their responsibilities.

Is prior experience in Point of Care (PoCT) or Molecular Diagnostics (MDx) beneficial?

Yes, experience in PoCT and MDx diagnostics is beneficial, as the role involves supporting these areas in addition to transfusion medicine and clinical chemistry.

Science & Healthcare
Industry
5001-10,000
Employees
1937
Founded Year

Mission & Purpose

At QuidelOrtho, we’re changing lives one test at a time. With precision and passion, we give people the clarity to create better health outcomes. Our focus is providing the intelligence people need in the moments they need them most. To get there, we imagine, invent, push and pursue for more accurate and reliable diagnostics, faster. Since day one, we’ve provided breakthrough solutions to healthcare professionals. Now, we’re creating a clearer picture of health for more people globally. From home to hospital, lab to clinic, we’re helping people everywhere move forward – going the extra mile for everyone we serve. Together, we're advancing diagnostics to power a healthier future.