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Marketing Manager - UK (FTC)

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Netflix

3mo ago

  • Job
    Full-time
    Senior (5-8 years)
  • London

AI generated summary

  • You must have strong marketing experience, excellent communication skills, strategic thinking, and the ability to adapt in a fast-paced environment. Familiarity with digital platforms is essential.
  • You will develop and execute marketing strategies, analyze market trends, collaborate with teams, manage campaigns, and drive audience engagement in the UK market.

Requirements

  • Has a proven track record of building world-class creative and launching global campaigns for premium entertainment properties, with scripted content in particular, that creates a passionate following. We are not only building campaigns, we are transforming our properties into culturally relevant brands.
  • Has deep knowledge in running a 360-campaign, from strategy development and building briefs, to tactical execution (including AV/trailers, digital/social, print and out-of-home).
  • Has a deep understanding of the social media landscape, and experience in establishing strong and out of the box social media strategies. Campaigns that build, nurture and maintain fan communities and manifest themselves in a unique tone of voice and culturally relevant and conversation-driving creative.
  • Has experience with marketing shoots, from development of creative and campaign ideas, to planning and shoot execution (key art, A/V, and digital/social).
  • Has experience in evaluating and executing innovative campaign ideas within the media landscape (inclusive of but not limited to OOH, Digital OOH and experiential).
  • Is a cross-functional leader who is able to engage, listen and collaborate with internal departments/teams to align early on in terms of overall strategy and goals, and to see the cross-functional collaboration through launch.
  • Is able to effectively communicate different facets of their campaigns to executives, showrunners (or producers), talent and talent representatives (as needed).
  • Has exposure to working on global campaigns, with reach domestically and internationally. Ideally, this person would have a global IQ and/or be familiar with working with teams from different regional markets.
  • Has a good understanding of marketing, social and media analytics and how to apply data to test and optimise campaigns.
  • Has a native understanding of digital with an emphasis on mobile, social, video and display and an ability to tell stories through great ideas regardless of medium.
  • Appreciates technology and can collaborate with our world class product team to integrate our campaigns within the member product experience.
  • Is an effective collaborator in a fast paced, multifaceted environment. We will typically have multiple launch campaigns happening at once.
  • A minimum of 8+ years of experience at an entertainment marketing or social department, network/studio marketing/social team, or creative agency working on creative campaigns (in strategy, Digital, Print and AV creative).
  • Experience managing a high volume of campaign types in parallel, while collaborating with diverse, geographically-dispersed teams.
  • Strong communication and analytical skills along with the ability to think strategically and creatively and a reasonable appreciation for the unknown.
  • Passion for television is a must.

Responsibilities

  • Lead on launch campaigns for scripted content being produced from the UK -- from strategy development to creative execution, production to campaign roll out.
  • Act as the central cross-functional liaison amongst internal teams (across region-based Marketing teams, PR, Publicity, Product and Social), with a focus on managing workflow and being able to socialise, absorb, organise and address cross-functional feedback (where possible)
  • Act as the main point of contact with agencies - hire, manage and give feedback to create the best campaigns.
  • Have a holistic vision for leading campaigns, but also do the tactical day-to-day (brief writing, shoot planning, budgeting and managing overall campaign resources)

FAQs

What is the primary focus of the Marketing Manager - UK role at Netflix?

The primary focus is on strategizing, executing, and managing integrated marketing campaigns for scripted content produced in the UK, with the goal of transforming properties into culturally relevant brands.

What type of experience is required for this position?

A minimum of 8+ years of experience in entertainment marketing or in a social department, network/studio marketing team, or creative agency working on creative campaigns, particularly in strategy, digital, print, and AV creative is required.

What kind of campaigns will the Marketing Manager be responsible for?

The Marketing Manager will be responsible for leading launch campaigns for scripted content, including managing everything from strategy development and creative execution to production and campaign rollout.

What skills are essential for success in this role?

Essential skills include strong communication, analytical abilities, strategic and creative thinking, deep knowledge of social media and digital landscapes, experience in campaign evaluation, and effective cross-functional collaboration.

Is experience with global campaigns necessary for this role?

Yes, experience working on global campaigns with both domestic and international reach, as well as familiarity with diverse regional markets, is ideal.

What type of environment should candidates be prepared to work in?

Candidates should be prepared to work in a fast-paced, multifaceted environment where multiple launch campaigns may occur simultaneously.

Will the Marketing Manager work with external agencies?

Yes, the Marketing Manager will act as the main point of contact with agencies, hiring and managing them to create the best campaigns.

What is the company's stance on diversity and inclusion?

Netflix is an equal opportunity employer that celebrates diversity and recognizes that diverse thoughts and backgrounds build stronger teams. They approach diversity and inclusion seriously and do not discriminate based on race, ethnicity, religion, gender, or other statuses.

What products and services will this role primarily focus on?

The role will primarily focus on marketing scripted TV series, films, and potentially games produced by Netflix in the UK.

How important is a passion for television for this job?

Passion for television is a must, as it is integral to understanding the content and driving the marketing efforts effectively.

What specific marketing strategies should the candidate be familiar with?

The candidate should be familiar with 360-campaign strategies, including AV/trailers, digital/social media, print, out-of-home marketing, and maintaining fan communities through unique and culturally relevant creative.

Netflix

Where you come to do the best work of your life. Follow @WeAreNetflix on Twitter, IG, Facebook, & Youtube for more

Entertainment & Media
Industry
10,001+
Employees
1997
Founded Year

Mission & Purpose

Netflix is a leading global streaming service that offers a vast library of movies, TV shows, and original content to subscribers. Their primary goal is to provide entertainment and storytelling that captivates and resonates with audiences worldwide, transcending borders and demographics. Netflix's fundamental objective is to be the premier destination for viewers seeking diverse and high-quality content, fostering a culture of binge-worthy narratives and pushing the boundaries of digital entertainment.