FAQs
What is the primary function of the Marketing Planning & Performance Director role at LEGO?
The Marketing Planning & Performance Director sits in the Retail Experiences & Marketing (REM) function of the LEGO Retail organization, responsible for overseeing marketing planning, budgeting, and performance optimization for LEGO's retail operations, including LEGO Brand Retail Stores and LEGO.com.
What are the core responsibilities of this role?
The core responsibilities include leading the Marketing Planning & Performance team, overseeing the global marketing budget, guiding strategic commercial planning, driving marketing effectiveness and optimization, and providing leadership and collaboration with other teams.
Who will the Marketing Planning & Performance Director report to?
This role reports to the Senior Director of Marketing within the Global Marketing Planning & Performance & Campaign Development function.
What qualifications or experience are required for the role?
Candidates should have a deep understanding of marketing performance frameworks, expertise in digital and marketing mix methodologies, experience in optimizing media touchpoints, and a good balance between brand and commercial performance, along with people leadership experience.
How many people will the Marketing Planning & Performance Director lead?
The director will lead and develop a high-performing team of five marketing professionals.
What is the work environment like for this position?
The role involves a hybrid work policy, which requires an average of three days per week in the office. The specific workplace location will be discussed during the recruitment process.
What types of benefits does LEGO offer for this position?
Benefits include enhanced family care leave options, life and disability insurance, resources for physical and mental wellbeing, a generous colleague discount, and a bonus scheme based on performance.
Are there any commitments to diversity and inclusion for this role?
Yes, the LEGO Group is committed to creating a diverse, dynamic, and inclusive culture and encourages applicants from all backgrounds to apply, regardless of whether they meet 100% of the qualifications listed.
Is there a focus on Child Safeguarding in this position?
Yes, candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
How does LEGO view the importance of creativity and play in the workplace?
LEGO believes that children’s curiosity, creativity, and imagination inspire their work, and they strive to create an inclusive culture of play where everyone feels safe, valued, and a sense of belonging.