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Marketing Research Analyst

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IA Interior Architects

3mo ago

  • Job
    Full-time
    Mid-level (3-4 years)
  • Washington

AI generated summary

  • You need a bachelor's degree, 4+ years in federal marketing, and proficiency in MS Office, analytical tools, design software, and strong communication skills. Attention to detail and self-motivation are essential.
  • You will conduct market research, analyze campaign data, collaborate on marketing projects, provide insights, manage processes, and recommend strategies while ensuring effective communication and customer service.

Requirements

  • Education & Work Experience
  • Bachelor’s degree in communications, marketing, data science; or an equivalent combination of education and experience required.
  • 4+ years in a federal marketing role
  • Knowledge, Skills, and Abilities
  • Familiar with the professional services industry, specifically federal experience in the architecture and design industry and/or marketing in general through past work experience or an internship.
  • Familiar with methods of print and electronic production and materials delivery. Intermediate analytical skills and attention to detail. Advanced in MS Office Suite, especially PowerPoint.
  • Intermediate in QUARK, InDesign, PhotoShop, PageMaker, Access and HTML
  • Strong strategic thinker with strong analytical and technical skills and the ability to make recommendations based on data insights.
  • Knowledge of and experience with sam.gov, Deltek Govwin and/or similar softwares
  • Strong computer skills, including proficiency in Microsoft Excel, Word, Outlook, and Power Bi.
  • Ability to maintain proficiency and inspire change as processes, systems and software evolves.
  • Dedication to outstanding customer service for internal clients, teammates, and external customers
  • Intermediate verbal and written communication skills. Intermediate editing skills. Intermediate graphic communication skills
  • Ability to analyze complex issues, interpret and communicate them in a concise, understandable format to multiple audiences
  • High levels of self-motivation, curiosity, and creativity and can work productively in a rapidly changing environment.
  • High attention to detail, with excellent proofreading skills.

Responsibilities

  • - Conduct market research to identify trends and opportunities for growth
  • - Analyze data to track campaign performance and provide insights for improvement
  • - Recommends and conducts communications market research in support of all federal studio strategies
  • - Collaborate with team members across the marketing team on corporate marketing projects and campaigns
  • - Manages and is responsible for processes to turn data into insights while synthesizing and clearly communication analysis both written and verbal
  • - Responsible for making marketing recommendations based on the data collected
  • - Assist in the preparation of intellectual capital to support the entire cycle of marketing and business development, including federal budgetary analysis, identifying leads, helping to cultivate relationships, helping write certain parts of proposals, attending interview preparation, and providing data and insights throughout
  • - Familiar with the professional services industry, specifically federal experience in the architecture and design industry and/or marketing in general through past work experience or an internship
  • - Familiar with methods of print and electronic production and materials delivery
  • - Intermediate analytical skills and attention to detail
  • - Advanced in MS Office Suite, especially PowerPoint
  • - Intermediate in QUARK, InDesign, PhotoShop, PageMaker, Access and HTML
  • - Strong strategic thinker with strong analytical and technical skills and the ability to make recommendations based on data insights
  • - Knowledge of and experience with sam.gov, Deltek Govwin and/or similar softwares
  • - Strong computer skills, including proficiency in Microsoft Excel, Word, Outlook, and Power Bi
  • - Ability to maintain proficiency and inspire change as processes, systems, and software evolves
  • - Dedication to outstanding customer service for internal clients, teammates, and external customers
  • - Intermediate verbal and written communication skills
  • - Intermediate editing skills
  • - Intermediate graphic communication skills
  • - Ability to analyze complex issues, interpret and communicate them in a concise, understandable format to multiple audiences
  • - High levels of self-motivation, curiosity, and creativity and can work productively in a rapidly changing environment
  • - High attention to detail, with excellent proofreading skills

FAQs

What is the primary responsibility of the Marketing Research Analyst?

The primary responsibility is to execute marketing strategies and campaigns to drive brand awareness and customer engagement within the Federal studio.

What educational background is required for this position?

A Bachelor's degree in communications, marketing, data science, or an equivalent combination of education and experience is required.

How many years of experience in a federal marketing role are necessary for this job?

A minimum of 4 years of experience in a federal marketing role is required.

What skills are required for effective data analysis in this position?

Strong analytical skills, attention to detail, and proficiency in Microsoft Excel are required for effective data analysis.

Is experience in the federal architecture and design industry preferred?

Yes, familiarity with the professional services industry, specifically federal experience in architecture and design, is preferred.

What software tools should candidates be familiar with?

Candidates should be familiar with sam.gov, Deltek Govwin, and other similar software tools, as well as having intermediate skills in applications like QUARK, InDesign, and PhotoShop.

What type of campaigns will the Marketing Research Analyst be tracking and evaluating?

The Marketing Research Analyst will track and evaluate the performance of marketing campaigns across all multimedia channels and platforms.

Is collaboration important in this role?

Yes, collaboration with team members across the marketing team on corporate marketing projects and campaigns is a key responsibility.

What qualities are needed for effective communication in this position?

Strong verbal and written communication skills, including editing and graphic communication skills, are needed for effective communication.

Do we offer equal employment opportunities?

Yes, Interior Architects, Inc. provides equal opportunity in all aspects of recruitment and employment without regard to various personal characteristics, promoting equal employment opportunities.

IA Interior Architects

The largest employee-owned global architecture firm focused exclusively on interiors.

Real Estate
Industry
501-1000
Employees
1984
Founded Year

Mission & Purpose

Celebrating 40 years of visionary design and innovation, IA Interior Architects is the first global architecture firm focused exclusively on interiors. The firm provides strategic planning, interior architecture, and design services for corporations, businesses, and institutions. Founded in 1984, IA currently has 21 offices in Atlanta, Austin, Boston, Charlotte, Chicago, Dallas, Denver, Houston, London, Los Angeles, Miami, New York, Orange County, Philadelphia, Portland, Raleigh, San Francisco, Seattle, Silicon Valley, Toronto, and Washington, D.C. In addition, IA has more than 60 partner offices outside the United States, representing over 1,000 staff members in the Americas, in Asia/Australia, and in Europe, the Middle East, and Africa. This network of offices comprises the IA Global Alliance and integrates years of international experience and proven local expertise to bridge cultural differences, comply with local requirements, and help navigate with ease the unique aspects of building and architecture worldwide. IA’s approach to design is exclusively focused on how the aesthetics and organization of a space can reflect brand, improve efficiency and productivity, increase employee satisfaction, and support sustainability. The firm’s LEED® accredited professionals offer sustainable strategies for projects of all sizes and complexities in public and private sectors. IA helps clients in diverse markets worldwide articulate and align their business strategies and core values with the dynamic use of space.