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Marketing Specialist

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Boldr

1mo ago

  • Job
    Full-time
    Mid Level
  • Data
    Marketing
  • Cape Town
  • Quick Apply

AI generated summary

  • You need 4 years of marketing experience, a relevant degree, knowledge of marketing methods and analytics, skills in Adobe, HubSpot, and Google Analytics, plus strong communication and organization skills.
  • You will analyze marketing data, collaborate on campaigns, optimize lead nurturing, conduct research, create reports, and stay updated on market trends to drive effective marketing strategies.

Requirements

  • Previous working experience as a Marketing Specialist for 4 years
  • Bachelor's Degree in marketing, communications, or a similar relevant field
  • In-depth knowledge of traditional and digital marketing and market research methods
  • Applicable knowledge of marketing data analytics and tools
  • Hands-on experience with marketing software (Adobe Creative Suite & CRM(HubSpot is preferred)) and applications (Google Analytics, Social media business account management, Graphic design software is a plus - Adobe, Canva, etc)
  • Outstanding communication, interpersonal, and presentation skills
  • Excellent organizational and time management skills

Responsibilities

  • Leverage data analytics to assess the performance of marketing campaigns and provide actionable insights. Use this data to support decision-making within the marketing team and to align marketing activities with broader revenue objectives.
  • Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy.
  • Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels.
  • Assist in the execution of marketing plans to reach audiences through targeted channels.
  • Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs.
  • Assist marketing manager in the development and execution of campaigns, including content creation, new product launches, social media, upselling, cross-selling, and sales enablement.
  • Assist marketing managers in managing integrated marketing campaigns across offline and online tactics.
  • Provide recommendations for future strategic initiatives through competitive and financial analysis.
  • Conduct market research to find answers about consumer requirements, habits, and trends.
  • Translate complex data and analytical models into insights that can be used to develop marketing strategies.
  • Brainstorm and develop ideas for creative marketing campaigns.
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.).
  • Planned and executed initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.).
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
  • Liaise with all concerned parties to guarantee adequate planning, execution, and monitoring of marketing activities.
  • Stay up to date with Market and online trends relevant to the brand to ensure campaigns and promotions are relevant within each market.
  • Maintain awareness of best practice marketing techniques/tools to achieve successful campaigns and promotions.

FAQs

What is the role of a Marketing Specialist at Boldr?

A Marketing Specialist at Boldr is responsible for keeping an eye on marketing trends, creating advertising campaigns, developing pricing strategies based on demographic data, and targeting specific customer demographics to help deliver effective marketing programs that enhance the company's reputation and growth.

What are the core values that Boldr expects from its team members?

Boldr's core values include authenticity, curiosity, dynamism, ambitious vision combined with operational excellence, and empathy in partnerships.

What qualifications are required for the Marketing Specialist position?

Applicants should have a Bachelor's Degree in marketing, communications, or a related field, along with four years of previous experience as a Marketing Specialist. In-depth knowledge of traditional and digital marketing, market research methods, and marketing data analytics tools is also required.

What skills are emphasized for candidates applying for the Marketing Specialist role?

Candidates should possess outstanding communication, interpersonal, and presentation skills, as well as excellent organizational and time management abilities. A critical thinker with attention to detail and a passion for the client experience will be favored.

What marketing tools and software should candidates be familiar with?

Candidates should have hands-on experience with marketing software such as the Adobe Creative Suite and CRM platforms, preferably HubSpot. Familiarity with Google Analytics, social media business account management, and graphic design software like Adobe or Canva is also advantageous.

What benefits does Boldr offer to its employees?

Boldr offers a base salary along with benefits, including Paid Time Off, training and development opportunities, mental health support, and a global cultural environment.

How does Boldr define its company culture?

Boldr cultivates a global team united by a desire to connect diverse individuals with common values for impactful results, emphasizing meaningful connections and an authentic, curious, and dynamic work environment.

What is the expected commitment level from the Marketing Specialist?

Boldr seeks impact-driven individuals who are passionate about helping the company grow and achieve its purpose, expecting team members to commit 110% to their roles and share their unique talents and quirks.

Will the Marketing Specialist role involve data analysis?

Yes, the role involves leveraging data analytics to assess the performance of marketing campaigns and providing actionable insights to support decision-making within the marketing team.

Is experience with inbound and outbound marketing activities important for this position?

Yes, the Marketing Specialist should demonstrate expertise in various areas, including content development, advertising, and events planning, to effectively assist in both inbound and outbound marketing activities.

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Boldr

Consulting
Industry
501-1000
Employees
2016
Founded Year

Mission & Purpose

Boldr Impact is a company that focuses on providing outsourced business services with an emphasis on social impact and sustainability. They offer solutions in areas such as customer support, data entry, and back-office operations, partnering with organisations to improve efficiency while fostering positive social and environmental change. Boldr Impact’s ultimate mission is to deliver exceptional business services that not only drive client success but also contribute to meaningful social and environmental outcomes. Their purpose is to create a positive impact through their work by integrating ethical practices and supporting initiatives that benefit both their clients and the communities they serve.