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Marketplace Manager, Asia Pacific Japan

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HP

1mo ago

  • Job
    Full-time
    Expert Level
  • Sales & Business Development
    Marketing

AI generated summary

  • You need 15+ years in digital business/eCommerce, strong data analysis skills, exceptional communication, marketplace expertise in APJ, leadership capabilities, multi-country experience, and a relevant degree.
  • You will drive revenue growth, enhance customer experience, manage relationships, lead a team, execute strategic plans, analyze data, ensure brand protection, oversee digital marketing, and optimize content.

Requirements

  • Experience: Minimum 15 years of management experience in digital business, eCommerce, digital marketing, or closely related fields, with a proven track record of success in driving digital transformation and marketplace growth.
  • Technical Skills: Advanced proficiency in Microsoft Excel and PowerPoint, along with a strong foundation in data analysis and reporting. Ability to translate complex data into actionable insights that inform business decisions.
  • Communication: Exceptional verbal and written English skills, with the ability to effectively communicate complex information to both internal stakeholders and external partners. Experience in building and nurturing relationships with marketplace partners.
  • Marketplace & eCommerce Expertise: Extensive knowledge of marketplace operations, digital commerce, and the online retail industry within the APJ region. Demonstrated experience managing high-profile accounts and understanding marketplace dynamics.
  • Leadership Skills: Proven ability to lead, motivate, and develop a team of professionals, fostering a high-performance culture focused on achieving strategic objectives and driving operational success.
  • Strategic Thinking: Proficiency in strategic planning and the ability to translate high-level objectives into detailed action plans. Capable of aligning marketplace strategies with HP’s broader organizational goals.
  • Multidisciplinary Team Management: Experience in managing multidisciplinary teams, coordinating efforts across various functions such as marketing, sales, product management, and analytics to achieve cohesive and successful outcomes.
  • Multi-Country Experience: Prior experience managing marketplace strategies or business operations across multiple countries within APJ, with an understanding of regional market dynamics, cultural nuances, and localization requirements.
  • Data and Performance Focused: Strong metrics-driven approach with a focus on continuous improvement and performance optimization.
  • Education & Experience: Four-year or Graduate Degree in Sales, Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
  • Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in category management, P&L management, or a related field.

Responsibilities

  • Revenue Growth & Profitability: Formulate and implement tailored strategies across marketplaces to drive revenue growth and profitability. This includes identifying revenue opportunities and optimizing catalog coverage on each marketplace’s customer demographics and purchasing behaviors.
  • Customer Experience Enhancement: Take a lead role in refining the customer buying experience for HP products across APJ marketplaces. This involves using customer feedback to implement improvements, ensuring that product listings are optimized for visibility and relevance, and fostering seamless digital interactions that enhance customer satisfaction.
  • Account & Seller Relationship Management: Build and maintain strong relationships with marketplace accounts and key sellers to expand HP’s reach and maintain brand standards. Facilitate collaboration with these stakeholders to align on growth objectives and performance targets.
  • Team Leadership: Manage a team of professionals responsible for executing HP’s marketplace strategies, providing mentorship, guidance, and performance feedback. Ensure that team members are aligned with HP’s objectives and are well-equipped to drive operational excellence.
  • Strategic Planning & Execution: Partner with senior management to define policies and long-term strategic goals for HP’s marketplace presence across the APJ region. Translate these high-level goals into actionable plans that are achievable and measurable.
  • Cross-Functional Coordination: Coordinate with various HP departments, including sales, brand protection, marketing, legal, and product categories, to ensure cohesive execution of marketplace strategies and alignment with HP’s global priorities.
  • Data Analysis & Reporting: Conduct thorough analyses of marketplace performance, tracking key metrics (e.g., sales growth, market share, conversion rate, unit share, etc.) to inform strategic decisions. Produce regular reports and provide insights that highlight trends, performance gaps, and opportunities for improvement.
  • Brand Protection: Collaborate with internal and external brand protection teams to safeguard HP’s brand integrity across digital platforms, addressing any issues related to product counterfeiting, IP infringements, or unauthorized resellers promptly and effectively.
  • Marketplace Program Implementation: Lead the integration of HP’s policies across APJ platforms, ensuring brand standards are consistently applied. Enhance customer trust and protect HP’s brand reputation by upholding strict marketplace standards.
  • Digital Marketing Strategy: Design and execute digital marketing campaigns on APJ marketplaces to boost HP’s brand visibility, drive engagement, and increase traffic to HP product listings. Leverage market insights to tailor campaigns that are optimized for each platform.
  • AI-Driven Insights: Utilize artificial intelligence tools and analytics to enhance marketplace strategies, such as identifying sales trends, optimizing product listings, and predicting customer purchasing behaviors for proactive decision-making.
  • Brand Store Management: Oversee HP’s official brand stores on various APJ marketplaces, ensuring that each store accurately represents HP’s brand, showcases a strategically curated product assortment, and meets HP’s global branding standards.
  • Digital Content Development: Coordinate the development and optimization of digital content across marketplaces, including product descriptions, images, and videos, to improve SEO performance, maximize visibility, and enhance the overall customer experience. Lead digital transformation initiatives, collaborating cross-functionally to align on strategic objectives and ensure digital excellence across all marketplace interactions.

FAQs

What is the primary responsibility of the Marketplace Manager, Asia Pacific Japan at HP?

The primary responsibility is to oversee the success of HP’s entire product portfolio on eCommerce marketplaces in the APJ region, ensuring effective product reach and fostering relationships with accounts and sellers.

Which marketplaces will the Manager be overseeing?

The Manager will oversee HP’s presence on major APJ marketplaces including Amazon, JD.com, Tmall, Lazada, Flipkart, Rakuten, Shopee, and Alibaba.

What are the key goals for this role?

The key goals include driving revenue growth and profitability, enhancing customer experience, managing account and seller relationships, and leading a team to execute marketplace strategies.

What kind of experience is required for this position?

A minimum of 15 years of management experience in digital business, eCommerce, digital marketing, or related fields is required, with proven success in driving digital transformation and marketplace growth.

Is there a specific educational background preferred for this role?

A four-year or graduate degree in Sales, Marketing, Business Administration, or a related discipline is preferred, along with commensurate work experience or demonstrated competence.

What skills are necessary for success in this role?

Essential skills include advanced proficiency in data analysis and reporting, exceptional communication abilities, marketplace and eCommerce expertise, leadership skills, strategic thinking, and experience in managing multidisciplinary teams.

Will the Manager need to analyze marketplace performance?

Yes, the Manager will conduct thorough analyses of marketplace performance, tracking key metrics to inform strategic decisions and produce regular reports to highlight trends and opportunities for improvement.

How important is digital marketing strategy in this role?

Digital marketing strategy is very important as the Manager will be responsible for designing and executing digital marketing campaigns to enhance brand visibility and increase traffic to HP product listings.

What kind of collaborative efforts will this role require?

The role will require cross-functional coordination with various HP departments, such as sales, marketing, product management, and legal, to ensure cohesive execution of marketplace strategies.

What impact does this role have within HP?

This role impacts large functions and leads projects that require knowledge of multiple disciplines or areas within HP, contributing to overall organizational objectives and strategies.

Are there any preferred certifications for this position?

No specific certifications are mentioned as preferred for this position.

Does the role involve managing a team?

Yes, the role involves managing a team of professionals responsible for executing HP's marketplace strategies and requires providing mentorship and guidance.

Technology
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Our vision is to create a world where innovation drives extraordinary contributions to humanity. This vision guides everything we do, how we do it, and why we do it. Our technology – a product and service portfolio of personal systems, printers, and 3D printing solutions – was created to inspire our vision and we are doing everything in our power across climate action, human rights, and digital equity to make it so. We believe thoughtful ideas can come from anyone, anywhere, at any time. And all it takes is one to change the world.