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Media Planner

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EssenceMediacom

3mo ago

  • Job
    Full-time
    Junior Level
  • Media & Journalism
  • Los Angeles, +1
  • Quick Apply

AI generated summary

  • You need a Bachelor’s Degree in Marketing or relevant field, 1+ years of media planning experience, strong quantitative skills, and proficiency with media tools and MS Suite. Business-minded, detail-oriented, and able to work within a team.
  • You will partner with the Manager to develop communication plans, analyze data for media recommendations, execute plans, train and review work, and maintain strong relationships with internal and external teams.

Requirements

  • Bachelor’s Degree in Marketing/Media/Communications; OR equivalent professional work experience.
  • At least 1+ year of related media planning/communications planning experience.
  • Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
  • Proficiency with systems/tools.
  • Strong quantitative skills, including analytical abilities and math proficiency.
  • Ability to work within a team, handle multiple assignments and meet tight deadlines.
  • Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills.
  • Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint.

Responsibilities

  • Partner with the Manager in the development of communication plan options and recommendations.
  • Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations.
  • Deliver POVs/position papers on key client issues and/or client opportunities.
  • Ensure proper execution of communication plans: (Maintaining accurate budget control and flow of media activity, and proactively, consistently updating Manager and (if appropriate) client contact(s); Monitoring buys/schedules).
  • Prepare media authorizations per approved plans/project requests.
  • Train and developing Associate(s), as well as reviewing their work for accuracy.
  • Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners.
  • Provide timely and accurate delivery of all work.

FAQs

What is the role of a Media Planner?

As a Media Planner, you will play a key role in developing media strategy and media plans, and make insightful recommendations consistent with the approved strategy. You will also manage daily tasks for stewarding approved plans and train Associates in media fundamentals, policies/procedures, and computer systems.

What are some key responsibilities of a Media Planner?

Some key responsibilities of a Media Planner include partnering with the Manager in the development of communication plan options and recommendations, gathering and analyzing data to provide strategic media recommendations, ensuring proper execution of communication plans, preparing media authorizations, training and developing Associates, and maintaining strong relationships with internal and external teams.

What are the requirements to become a Media Planner?

The requirements to become a Media Planner include having a Bachelor's Degree in Marketing/Media/Communications or equivalent professional work experience, at least 1+ year of related media planning experience, strong understanding of media fundamentals, proficiency with systems/tools, strong quantitative skills, ability to work within a team, and proficiency with MS Suite.

What skills are important for a Media Planner?

Important skills for a Media Planner include strong quantitative skills, analytical abilities, proficiency with media fundamentals, ability to work within a team, handle multiple assignments, meet tight deadlines, strong organizational skills, business-minded mindset, and proficiency with MS Suite.

EssenceMediacom

We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands.

Marketing & Advertising
Industry
5001-10,000
Employees
1986
Founded Year

Mission & Purpose

Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.