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Media Specialist II, North America

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Nike

1mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Media & Journalism
  • Beaverton

AI generated summary

  • You need a BA/BS, 2-3+ years in digital marketing, budget management, strong analytical skills, and excellent communication. Passion for Nike is essential. Must work in Beaverton, OR.
  • You will develop media campaigns, manage budgets, partner with agencies, create briefs, analyze performance, and oversee cross-functional teams to deliver targeted marketing strategies.

Requirements

  • BA/BS degree in Business, Marketing or equivalent combination of education, experience or training
  • 2-3+ years of work experience in digital/online marketing
  • Strong understanding of digital marketing across key channels including Paid Social, Display, Video, Search, Affiliates and Custom programs in an e-commerce setting required; experience at a multi-channel retailer and/or driving online-to-offline programs a strong plus
  • Strong track record with showing up boldly and elevated in direct response marketing - connecting consumers with brand innovation, experiences, content that inspires, while leveraging data and testing insights to continuously improve
  • Strong and thoughtful approach to solving issues, challenges and problems always keeping the consumer at the center or priorities
  • Experience managing multi-million-dollar campaign budgets - creating PO's, managing invoices, providing monthly forecasts and conducting budget reconciliations
  • Proven track record of working highly-collaboratively and cross-functionally, investing in relationships across diverse brand, creative, business, media, and technical teams. Skilled at leading teams both directly and indirectly in a highly matrixed environment
  • Excellent written and verbal communication skills. Strong ability to concept and deliver presentations on complex business issues
  • Passion for Nike's mission to bring inspiration and innovation to every athlete* in the world
  • Previous experience with managing large marketing budgets and having a proven record of delivering against sharp KPIs, revenue goals, and return on ad spend
  • Strong analytical skills & comfort with getting your "hands dirty" diving deep into the numbers. Proven capability to use data to drive business decisions & marketing optimization required
  • Can build and maintain strong relationships at all levels within the company. Effectively communicate priorities and needs to executive audiences
  • Work location: Beaverton, OR (not able to consider remote options)

Responsibilities

  • Develop media campaigns, journeys and audience strategies designed to meet various objectives, and deliver highly targeted, premium, relevant content to that audience
  • Partner with the brand and creative team to brief media asset requests in alignment with industry and channel-right best practices
  • Create and present media briefs for our agencies, provide strategic and tactile media plan feedback, and drive on-going campaign management in partnership with our media agencies of record
  • In partnership with agencies and campaign/ channel managers, create and communicate holistic and compelling marketing plans
  • Create custom campaign executions in partnership with authentic partners in the media space such as: editorials, influencer marketing, video content, social media posts, podcast episodes, and audio scripts
  • Lead and project manage a cross-functional internal team, including but not limited to integrated media operations, channel experts, acquisition and stores. Ensure a cohesive media strategy and execution from start to finish
  • Serve as a media point person for the North America marketing team, in partnership with our agency and campaign/channel managers, to create and communicate holistic and compelling marketing plans
  • Effectively able to communicate media's priorities and needs to NA and Global marketing partners
  • Dive deep into weekly campaign performance, to understand trends and identify successes and opportunities
  • Create production briefs for creative agencies and trafficking requests for media agencies
  • Present media plans to internal leadership and business teams
  • Manage a robust campaign budget including working with agency partners on monthly campaign forecasts, reconciliations, and invoicing

FAQs

What is the primary focus of the Media Specialist II role at Nike?

The primary focus of the Media Specialist II role is to co-create and drive a world-class paid media program that amplifies the Nike brand through best-in-class storytelling and achieves growth in the marketplace.

What qualifications are required for the Media Specialist II position?

A BA/BS degree in Business, Marketing, or an equivalent combination of education and experience is required, along with 2-3+ years of work experience in digital or online marketing.

Is experience with managing large marketing budgets necessary for this role?

Yes, the candidate should have experience managing multi-million-dollar campaign budgets, including creating purchase orders, managing invoices, and conducting budget reconciliations.

What are the key responsibilities of the Media Specialist II?

Key responsibilities include developing media campaigns, fostering partnerships with internal and external teams, managing campaign performance, creating media briefs, and overseeing a multimillion-dollar media program.

Do I need strong analytical skills for this position?

Yes, strong analytical skills are required, as the role involves using data to drive business decisions and optimize marketing campaigns.

What kind of environment does Nike promote for its employees?

Nike promotes a diverse and inclusive environment and fosters a culture that embraces diversity and rewards imagination.

What type of marketing strategies should the candidate be familiar with?

The candidate should have a strong understanding of digital marketing across key channels, including Paid Social, Display, Video, Search, Affiliates, and Custom programs in an e-commerce setting.

Who will I collaborate with in this role?

In this role, you'll collaborate closely with integrated media leads, brand marketing, creative teams, operations, merchandise, insights, and other partners across the Nike organization.

Is there an emphasis on storytelling in this position?

Yes, the role emphasizes storytelling as a means to connect the brand effectively with consumers and achieve marketing objectives.

Where is the Media Specialist II position located?

The position is located in Beaverton, OR, and remote options are not available.

Retail & Consumer Goods
Industry
10,001+
Employees
1972
Founded Year

Mission & Purpose

Nike is a multinational corporation primarily engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Their ultimate mission is to bring inspiration and innovation to every athlete in the world, where "if you have a body, you are an athlete." Nike's purpose is to create groundbreaking sport innovations, design products that help athletes of all levels reach their full potential, and promote an active and healthy lifestyle globally. Through their products and initiatives, Nike aims to empower athletes and inspire positive change in communities, fostering a culture of inclusivity, sustainability, and excellence in sports and beyond.

Benefits

  • Get Moving

    Whether you’re trying to move to a new city or just across one of NIKE’s campuses, we will help you get where you’re going — no matter the distance.

  • Fitness Fit For All

    Whether you’re just getting started or consider yourself a fitness pro, NIKE provides fitness opportunities and discounts for all levels and goals.

  • Financial Health

    NIKE offers competitive pay and robust retirement plans that meet you wherever you are in life and help you plan for future financial goals.

  • Health & Wellness

    NIKE’s got your back. With various life insurance and health care packages, we’ve got you covered.

  • Giving Back

    We believe in doing good on and off the field, which is why NIKE matches donations and rewards volunteer time to help you support the causes you are passionate about.