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Media Strategist

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Loblaw Companies Limited

25d ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Media & Journalism
  • Toronto
  • Quick Apply

AI generated summary

  • You need a post-secondary degree, 1-3 years of media campaign experience, KPI expertise, knowledge of ad tools, analytical skills, Excel proficiency, and strong time management in a fast-paced setting.
  • You will execute and optimize paid marketing strategies, report on performance, manage projects, analyze data, and collaborate on campaigns while tracking budgets and timelines across multiple platforms.

Requirements

  • Post-secondary degree/diploma in a related field (Business, Marketing, Advertising)
  • 1-3 years of direct experience in developing, implementing, and executing media campaigns on client or agency side including budget and project management
  • Demonstrated ability to meet and exceed KPIs
  • Knowledge of ad management & measurement tools like FB Ads Manager, Google Ads, DV360, GA360, analytics
  • An analytical thinker with an ability to effectively turn reporting and analysis into actionable insights and execution plans
  • Ability to develop a POV and implications based on data, and present findings to key stakeholders.
  • Collaborative and positive attitude with passion for questioning assumptions and answering questions with data, in order to unlock value for the enterprise.
  • Self-directed, proactive and able to define and execute projects independently.
  • Strong in Excel
  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.

Responsibilities

  • Create, execute & optimize marketing strategies across paid channels
  • Report on campaign performance and deliver key insights to stakeholders
  • Work within multiple digital ad platforms such as Facebook Ads Manager, Pinterest, TikTok, Google Ads
  • Coordinate trafficking of creative assets for campaigns, in collaboration with the execution team, internal and external creative partners, media agency and vendors
  • Ensure seamless project management through clear & accurate documentation, and following team processes
  • Collaborate with multiple teams from Brand teams to Loblaw Agency to flawlessly plan and execute paid marketing campaigns
  • Support ongoing financial record management via Budget Control Reports, approving invoices for payment and creating purchase orders/scope of work documents in our financial programs
  • Maintain project timelines with detailed work back schedules while communicating regular status updates relating to specific campaign executions
  • Track status of projects and capacity accurately in detailed team status reports
  • Perform data analysis regularly as part of campaign reporting, to bolster insights and identify optimizations
  • Ensure timely completion and delivery of media marketing campaigns
  • Assist in continuous improvement by establishing and evaluating media across key metrics, identifying process optimizations, and implementing changes to drive success
  • Support the development and execution of media plans for Tier 3 marketing programs from brief to trafficking creative, to billing and post-campaign reporting in support of national and market-specific initiatives, including store-specific requests with external agency and vendor partners across all media channels
  • Develop knowledge and understanding of the marketplace landscape, competitive, industry trends and new technologies that impact media plans

FAQs

What qualifications are required for the Media Strategist position?

A post-secondary degree/diploma in a related field (Business, Marketing, Advertising) and 1-3 years of direct experience in developing, implementing, and executing media campaigns are required.

What kind of work experience should I have to be considered for this role?

Candidates should have experience on the client or agency side, including budget and project management, as well as a demonstrated ability to meet and exceed KPIs.

What are the primary responsibilities of the Media Strategist?

The Media Strategist will create, execute, and optimize marketing strategies across paid channels, report on campaign performance, coordinate creative assets, and ensure project management and campaign execution.

Are there specific tools or platforms that I need to be familiar with for this role?

Yes, candidates should have knowledge of ad management and measurement tools like Facebook Ads Manager, Google Ads, DV360, GA360, and analytics tools.

Is there an opportunity for career progression in this role?

Yes, Loblaw Companies Limited offers progressive careers and a range of opportunities for growth and advancement within the company.

What core competencies does Loblaw seek in a Media Strategist?

Loblaw looks for candidates with strong problem-solving skills, the ability to innovate, excellent organization, results orientation, and outstanding communication and interpersonal skills.

Will I be involved in budget management in this role?

Yes, the Media Strategist will support ongoing financial record management, which includes budget control reports, approving invoices, and creating purchase orders.

How does Loblaw approach sustainability and social impact?

Loblaw focuses on sustainability and social impact through three pillars: Environment, Sourcing, and Community, and actively seeks ways to demonstrate leadership in these areas.

Is there support for diversity, equity, and inclusion at Loblaw?

Yes, Loblaw has a long-standing focus on diversity, equity, and inclusion and is committed to creating accessible environments for colleagues, candidates, and customers.

What is the work culture like at Loblaw?

The work culture at Loblaw is collaborative and committed to high standards, guided by values of Care, Ownership, Respect, and Excellence, which form part of their Blue Culture.

Loblaw Companies Limited

At Loblaw, we're developing innovative products and solutions. Our focus is on empowering Canadians to Live Life Well.

Retail & Consumer Goods
Industry
10,001+
Employees
1919
Founded Year

Mission & Purpose

Our Purpose – Live Life Well Loblaw Companies Limited is Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized brands – President’s Choice and no name. The acquisition of Shoppers Drug Mart, along with the powerful Life Brand and Optimum brand, has only served to reinforce our leadership position in the marketplace. As well, our PC Plus program, omni-channel efforts and multicultural merchandising offerings continued to be points of differentiation for our customer experience. In 2019, Loblaw has been recognized as one of Canada’s Top 100 Employers, Best Diversity Employers by Mediacorp Canada Inc.