FAQs
What is the primary focus of the Non-Executive Director role with the English Sport Development Trust?
The primary focus is overseeing campaign work, including evaluating media strategies and behavior change initiatives, particularly through the This Girl Can campaign.
What specific expertise is required for this position?
We are looking for specialists in marketing to diverse audiences, behavior change science, and measuring the effectiveness of campaigns aimed at increasing activity among target audiences.
How does this role contribute to the Uniting the Movement Strategy?
This role is integral to assessing and evaluating campaign strategies that aim to create sustainable increases in activity, which is a key pillar of Sport England's Uniting the Movement Strategy.
Who are the target audiences for the upcoming phase of the This Girl Can campaign?
The next phase is focused on helping less-active women from under-represented groups, including women on lower incomes and those from black, Asian, Muslim communities, as well as older women, women with disabilities, and those who are pregnant or have a child under one.
What is the stance of Sport England on diversity and inclusion?
Sport England recognizes the positive value of diversity, promotes equality, and actively encourages applications from under-represented groups, including disabled individuals and those from culturally diverse communities.
Is prior experience in sports necessary for this role?
While prior experience in sports can be beneficial, the emphasis is on expertise in marketing, behavior change, and evaluation rather than specific sports experience.
Are there any specific qualifications required for applicants?
While specific qualifications are not detailed, relevant experience in marketing, behavior change science, or campaign evaluation would be highly beneficial for candidates.
How many Non-Executive Directors is Sport England appointing to the ESDT Board?
Sport England is appointing two Non-Executive Directors to the ESDT Board.
What types of campaigns will the ESDT be involved in?
The ESDT will oversee various campaigns, prominently including This Girl Can, which seeks to motivate and engage women in physical activity.
Is this role open to applicants from all backgrounds?
Yes, Sport England welcomes and encourages applications from individuals of all backgrounds, particularly from those who are currently under-represented.