Logo of Huzzle

Home

Matches

Explore

Manage

Paid Media Coordinator (m/f/d)

image

The Estée Lauder Companies Inc.

2mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing
  • Munich
    Remote

AI generated summary

  • You should have a relevant bachelor's degree, 2-3 years in paid media, proficiency in ad managers, strong Excel and analytics skills, strategic thinking, and good communication.
  • You will assist in executing paid media strategies, manage budgets, collaborate with agencies, track investments, support planning, and share insights to enhance media performance.

Requirements

  • Bachelor’s degree or higher in Marketing, Digital Media, Business Administration, or a related field.
  • 2 to 3 years of Paid Media/Digital Marketing experience.
  • Experience with Google Ads Manager, Facebook Ads Manager, TikTok Ads Manager, and other Social Media Marketing tools.
  • Strong knowledge of Excel, PowerPoint, Google Analytics, Google Studio, Looker Studio, and other tracking tools.
  • Analytical and critical thinking skills, with the ability to leverage data to make actionable business decisions.
  • Ability to develop strategies that drive success and brand growth.
  • Strong communication skills.
  • Brand knowledge (product, consumers, strategy, etc.).

Responsibilities

  • Assist in implementing the overall paid media strategy aligned with the brand’s objectives, ensuring efficient execution.
  • Collaborate on the creation of the paid media plans. This includes assisting with decisions on focus areas, developing marketing calendar, and managing digital assets in alignment with the brand's strategy.
  • Support in defining and tracking the A&P budget for paid media. Help reallocate the budget as necessary to ensure an optimal mix and efficient use of resources for tactical and big-bet campaigns.
  • Assist in managing communication with the agency and local partners for branded projects, ensuring that plans and assets align with expectations.
  • Track and report on media investments across brands, ensuring alignment and coordination.
  • Support the planning and forecasting processes for paid media activities (Paid Social, DOOH, etc.).
  • Stay updated on market trends and digital tools to support the team with digital expertise.
  • Identify key insights and share these learnings across brands to improve paid media strategies.

FAQs

What are the key responsibilities of the Paid Media Coordinator?

The Paid Media Coordinator will assist in implementing the overall paid media strategy, collaborate on the creation of paid media plans, support budget tracking, manage communication with agencies, track media investments, support planning and forecasting for paid media activities, and stay updated on market trends.

What qualifications are required for this position?

The candidate should have a Bachelor's degree or higher in Marketing, Digital Media, Business Administration, or a related field, along with 2 to 3 years of Paid Media/Digital Marketing experience.

Which tools will I need to be familiar with for this role?

Familiarity with Google Ads Manager, Facebook Ads Manager, TikTok Ads Manager, Excel, PowerPoint, Google Analytics, Google Studio, Looker Studio, and other tracking tools is necessary for this position.

Are there opportunities for professional development in this role?

Yes, the role offers opportunities to stay updated on market trends and digital tools, which can enhance your professional development and expertise in the field.

What skills are emphasized for the ideal candidate?

The ideal candidate should possess analytical and critical thinking skills, strong communication abilities, and have the capacity to develop strategies that drive brand success and growth.

Is brand knowledge important for this role?

Yes, having brand knowledge, including product details, consumer behavior, and brand strategy, is crucial for effectively executing paid media strategies.

Where is this job located?

The Paid Media Coordinator position is located in Munich.

Can this role accommodate flexible work hours?

While specific policies may vary, it is common for marketing roles to offer some level of flexibility in work hours, especially in a hybrid work environment.

What is the focus of the paid media strategy for this position?

The focus is to align the paid media strategy with the brand’s objectives, ensuring efficient execution and optimal resource allocation.

Will I be working with external partners in this role?

Yes, the Paid Media Coordinator will assist in managing communication with agencies and local partners for branded projects.

image

The Estée Lauder Companies Inc.

Retail & Consumer Goods
Industry
10,001+
Employees
1946
Founded Year

Mission & Purpose

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of outstanding luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

Benefits

  • Wellness Programs

    Helping employees optimize their physical and emotional wellness is essential to our success and theirs. We connect employees with fitness and mindfulness classes and robust wellbeing programs to enrich many areas of their lives. We create teams and arrange employee and family member participation in community events.

  • Financial Benefits

    Programs Our employees’ financial health is important. In some countries, benefits offered may be in the form of social and employer-provided plans that deliver financial support at retirement. In other areas, we continually review options to introduce voluntary employee benefits where such programs are available.

  • Insurance and Protection

    Wherever possible we offer a baseline of benefits to help improve employees’ security and financial protection, such as life insurance, accident insurance and other programs, many of which are automatically provided by the company.

  • Health Care Benefits

    Our programs support employees’ health and welfare and that of their families, inclusive of all definitions of family. These offerings may be stand-alone or complementary to a country’s socialized benefits, where provided.