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Paid Media Coordinator (m/w/d)

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The Estée Lauder Companies Inc.

2mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
  • Munich

AI generated summary

  • You should have a relevant degree, 2-3 years in paid media, experience with major ad platforms, strong analytical skills, proficiency in Excel and Google tools, and effective communication skills.
  • You will assist in executing paid media strategies, manage budgets, collaborate with agencies, track investments, support forecasting, and share insights to optimize campaigns.

Requirements

  • Bachelor’s degree or higher in Marketing, Digital Media, Business Administration, or a related field.
  • 2 to 3 years of Paid Media/Digital Marketing experience.
  • Experience with Google Ads Manager, Facebook Ads Manager, TikTok Ads Manager, and other Social Media Marketing tools.
  • Strong knowledge of Excel, PowerPoint, Google Analytics, Google Studio, Looker Studio, and other tracking tools.
  • Analytical and critical thinking skills, with the ability to leverage data to make actionable business decisions.
  • Ability to develop strategies that drive success and brand growth.
  • Strong communication skills.
  • Brand knowledge (product, consumers, strategy, etc.).

Responsibilities

  • Assist in implementing the overall paid media strategy aligned with the brand’s objectives, ensuring efficient execution.
  • Collaborate on the creation of the paid media plans. This includes assisting with decisions on focus areas, developing marketing calendar, and managing digital assets in alignment with the brand's strategy.
  • Support in defining and tracking the A&P budget for paid media. Help reallocate the budget as necessary to ensure an optimal mix and efficient use of resources for tactical and big-bet campaigns.
  • Assist in managing communication with the agency and local partners for branded projects, ensuring that plans and assets align with expectations.
  • Track and report on media investments across brands, ensuring alignment and coordination.
  • Support the planning and forecasting processes for paid media activities (Paid Social, DOOH, etc.).
  • Stay updated on market trends and digital tools to support the team with digital expertise.
  • Identify key insights and share these learnings across brands to improve paid media strategies.

FAQs

What location is this position based in?

This position is based in Munich.

What are the main responsibilities of the Paid Media Coordinator?

The main responsibilities include assisting in implementing the paid media strategy, collaborating on media plans, managing the A&P budget, communicating with agencies, tracking media investments, planning and forecasting paid media activities, staying updated on market trends, and sharing key insights to improve strategies.

What qualifications are required for this role?

Candidates should have a Bachelor’s degree in Marketing, Digital Media, Business Administration, or a related field, along with 2 to 3 years of Paid Media/Digital Marketing experience.

What tools and platforms should I be familiar with for this job?

Familiarity with Google Ads Manager, Facebook Ads Manager, TikTok Ads Manager, and other social media marketing tools is required. Strong knowledge of Excel, PowerPoint, Google Analytics, Google Studio, Looker Studio, and other tracking tools is also essential.

What skills are important for the Paid Media Coordinator position?

Important skills include analytical and critical thinking, strong communication, the ability to develop successful strategies, and in-depth brand knowledge.

Is experience in digital marketing necessary for this role?

Yes, 2 to 3 years of experience in Paid Media or Digital Marketing is necessary for this role.

Will this position involve collaboration with external partners?

Yes, the role involves managing communication with the agency and local partners for branded projects to ensure alignment.

How important is data analysis in this role?

Data analysis is very important, as the ability to leverage data to make actionable business decisions is essential for driving success and brand growth.

Are there opportunities for professional development or training?

While the job description does not specify, companies often provide opportunities for professional development and training in the digital marketing field.

Are there specific paid media channels that the coordinator will focus on?

Yes, the coordinator will support paid media activities across various platforms, including Paid Social and Digital Out-of-Home (DOOH) channels.

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The Estée Lauder Companies Inc.

Retail & Consumer Goods
Industry
10,001+
Employees
1946
Founded Year

Mission & Purpose

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of outstanding luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

Benefits

  • Wellness Programs

    Helping employees optimize their physical and emotional wellness is essential to our success and theirs. We connect employees with fitness and mindfulness classes and robust wellbeing programs to enrich many areas of their lives. We create teams and arrange employee and family member participation in community events.

  • Financial Benefits

    Programs Our employees’ financial health is important. In some countries, benefits offered may be in the form of social and employer-provided plans that deliver financial support at retirement. In other areas, we continually review options to introduce voluntary employee benefits where such programs are available.

  • Insurance and Protection

    Wherever possible we offer a baseline of benefits to help improve employees’ security and financial protection, such as life insurance, accident insurance and other programs, many of which are automatically provided by the company.

  • Health Care Benefits

    Our programs support employees’ health and welfare and that of their families, inclusive of all definitions of family. These offerings may be stand-alone or complementary to a country’s socialized benefits, where provided.