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Paid Media Manager, India, Digital Media

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Adobe

16d ago

  • Job
    Full-time
    Expert Level
  • Marketing

AI generated summary

  • You need a bachelor's degree, 10+ years in paid media, expertise in India’s digital landscape, global campaign experience, and strong strategic and project management skills. Knowledge of Adobe tools is preferred.
  • You will develop and execute paid media strategies, manage campaigns, analyze performance, collaborate on user journeys, and communicate insights with teams.

Requirements

  • Bachelor's degree and extensive practical experience of 10+ years in paid media marketing.
  • Proven experience working on India-specific marketing platforms and understanding India's digital landscape.
  • Expertise in Search, Display, Social, and Mobile advertising.
  • Demonstrated ability to work on global campaigns with a focus on localisation and in a mobile-first market.
  • Applied knowledge of marketing automation processes and technologies (Adobe Digital Experience Tool knowledge preferred).
  • Exceptional strategic thought leadership and outstanding team and project management skills.
  • Ability to navigate a matrixed organization and influence team members at all levels with integrity and self-sufficiency.

Responsibilities

  • Develop and implement India's comprehensive paid media strategy across multiple advertising campaigns.
  • Integrate performance media with global, regional, and local platforms, and localize campaign content.
  • Project manage end-to-end delivery of paid media programs, including campaign brief, creative specifications, setup, execution, and metrics definition.
  • Lead partnerships with channel specialists and manage relationships with APAC (India) media agencies.
  • Perform hands-on campaign analysis, compile insights, and build testing methodologies to continuously improve performance.
  • Support India content culturalisation and localisation for earned and paid media.
  • Collaborate with cross-functional partners to lead strategic development for our customer’s user journey.
  • Regularly communicate with internal teams on campaign performance and delivery status.

FAQs

What is the job title of this position?

The job title is Paid Media Manager, India, Digital Media.

What team will the Paid Media Manager be a part of?

The Paid Media Manager will be part of Adobe’s APAC Growth Marketing team.

What are the main responsibilities of the Paid Media Manager?

The main responsibilities include developing and implementing a comprehensive paid media strategy, managing campaign delivery, analyzing campaign performance, and collaborating with cross-functional partners.

What is the required experience for this role?

The role requires 10+ years of extensive practical experience in paid media marketing.

Is knowledge of Adobe Digital Experience Tools preferred?

Yes, applied knowledge of marketing automation processes and technologies, particularly Adobe Digital Experience Tool knowledge, is preferred.

What qualifications are needed to apply for this position?

A bachelor's degree and extensive practical experience in paid media marketing are needed.

Will the Paid Media Manager work on global campaigns?

Yes, the Paid Media Manager will work on global campaigns with a focus on localization and the mobile-first market.

Is the position focused on the Indian digital landscape?

Yes, the role specifically involves working on India-specific marketing platforms and understanding India’s digital landscape.

What skills are essential for success in this role?

Essential skills include strategic thought leadership, team and project management skills, and the ability to navigate a matrixed organization while influencing team members.

Does Adobe support equal employment opportunities?

Yes, Adobe is committed to creating exceptional employee experiences and does not discriminate based on various characteristics protected by law.

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Adobe

Technology
Industry
10,001+
Employees
1982
Founded Year

Mission & Purpose

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.