Logo of Huzzle

Home

Matches

Explore

Manage

Partner Marketing Director, EMEA

image

ServiceNow

3mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • Dublin
  • Quick Apply

AI generated summary

  • You need EMEA market expertise, partner management experience, strong marketing skills, analytical abilities, clear communication, leadership, and a relevant degree. An MBA is a plus.
  • You will develop and implement partner marketing strategies, collaborate with teams, manage budgets, track KPIs, and support events to enhance partner engagement and drive sales in EMEA.

Requirements

  • Regional Expertise: Strong understanding of the EMEA market landscape, partner ecosystem, and go-to-market strategies. Experience working in a multi-national, cross-cultural environment.
  • Partner Management: Proven experience working with partners with a strong focus on developing and maintaining strategic relationships.
  • Marketing Expertise: Strong background in campaign development, digital marketing, event management, and sales enablement.
  • Analytical Skills: Demonstrated ability to analyze and measure the effectiveness of partner marketing initiatives and adjust strategies accordingly.
  • Communication Skills: Excellent verbal and written communication skills. Ability to present complex information in a clear and concise manner to both internal and external stakeholders Advanced MS PowerPoint, including the ability to take complex data and simplify it for decision making.
  • Leadership & Collaboration: Proven leadership capabilities with the ability to influence cross-functional teams, including sales, marketing, and product teams.
  • Education: Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree or MBA is a plus.

Responsibilities

  • Develop and implement with Global Partner Marketing a comprehensive partner marketing strategy for the EMEA region that aligns with ServiceNow’s business goals, ensuring it drives partner engagement, joint solutions, and measurable outcomes.
  • Work closely with our VP, Marketing Leadership and EMEA SVP Partner Sales to align strategies, objectives and activities.
  • Work closely with the global marketing, field marketing, sales, and product teams to ensure alignment on partner programs and initiatives that cater to specific regional needs and market dynamics.
  • Collaborate with strategic partners (including advisories, resellers, integrators, and technology partners) to create and execute joint marketing campaigns and initiatives that generate demand, increase brand awareness and C-level penetration, and accelerate sales.
  • Drive and support operational meetings, including Annual Planning, Global Marketing & Campaign Planning, Quarterly Business Reviews (QBRs), Board meetings, All Hands meetings, staff meetings, and other communication events.
  • Leverage global team to equip partners with marketing resources, enablement tools, and training that empower them to effectively promote ServiceNow’s offerings in the market.
  • Ensure consistent messaging and positioning in all partner-led activities.
  • Collaborate with Sales and Business Development teams to identify pipeline opportunities and support regional sales initiatives through co-marketing efforts.
  • Manage/Leverage partner marketing budgets, including Market Development Funds (MDF), and ensure effective ROI by tracking and optimizing performance of partner-led campaigns.
  • Support regional partner events and joint sponsorships, including trade shows, webinars, and partner summits, to increase partner and customer engagement.
  • Track KPIs for partner marketing activities, ensuring measurable results in terms of contacts creation, lead generation, opportunity creation, and revenue contribution.
  • Provide regular reporting and insights to leadership on the success of campaigns.

FAQs

What is the primary responsibility of the Partner Marketing Director, EMEA?

The primary responsibility is to develop, execute, and optimize marketing programs with ServiceNow’s partner ecosystem to drive joint pipeline, revenue, and customer success across the EMEA region.

What experience is required for this role?

The ideal candidate should have deep experience in the B2B enterprise software landscape, channel partner management, and regional marketing, along with a strong understanding of the EMEA market landscape and partner ecosystem.

Who will the Partner Marketing Director collaborate with?

The Partner Marketing Director will collaborate closely with the VP of Marketing Leadership, EMEA SVP Partner Sales, global marketing, field marketing, sales, and product teams to align strategies and initiatives.

What type of campaigns will the Partner Marketing Director oversee?

The Partner Marketing Director will oversee joint marketing campaigns and initiatives executed with strategic partners, including advisories, resellers, integrators, and technology partners.

What qualifications are needed for this position?

Candidates should have a bachelor’s degree in Marketing, Business, or a related field, with a master’s degree or MBA being a plus. Proven experience in partner management and strong analytical, communication, and leadership skills are also essential.

Is there a preferred method for presenting complex information?

Yes, the ability to present complex information clearly and concisely to both internal and external stakeholders is essential, particularly using advanced MS PowerPoint skills.

Will the Partner Marketing Director manage any budgets?

Yes, the Partner Marketing Director will manage and leverage partner marketing budgets, including Market Development Funds (MDF), and track the performance and ROI of partner-led campaigns.

What metrics will the Partner Marketing Director track?

The Partner Marketing Director will track key performance indicators (KPIs) related to partner marketing activities, such as contacts creation, lead generation, opportunity creation, and revenue contribution.

Does ServiceNow value inclusivity in hiring?

Yes, ServiceNow encourages applicants from diverse backgrounds and values unique experiences, welcoming candidates even if they do not meet every qualification.

What is the work persona for this role?

The work persona for this role can be flexible, remote, or required in office, depending on the nature of the work.

image

ServiceNow

A purpose-driven company. Making work, work better for people guides everything we do.

Technology
Industry
10,001+
Employees
2004
Founded Year

Mission & Purpose

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow.

Culture & Values

  • Wow our customers

  • Win as a team

  • Create belonging

  • Stay hungry and humble

Benefits

  • Generous family leave

  • Flexible PTO

  • Matched donations

  • 401(k) matching

  • Annual learning stipends

  • Paid volunteer time