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Partnership Lead, Merchant Engagement

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Google

1mo ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • Toronto
    Remote

AI generated summary

  • You need a bachelor’s degree, 8 years in retail, experience with national retailers, knowledge of merchandising strategies, data analysis skills, and strong communication abilities.
  • You will collaborate with sales teams, educate merchants on Google solutions, build scalable frameworks for retail media, and ensure successful implementation of retail media strategies.

Requirements

  • Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 8 years of experience in the retail/merchandising space.
  • Experience working with or within national retailers, vendors, and brands.
  • Preferred qualifications:
  • Knowledge of discounting, circulars, and in store end cap signage.
  • Strong knowledge of marketing strategies used by merchants to drive category sales growth and market share.
  • Ability to build/execute a go-to-market strategy with clear KPIs and milestones, including understanding of how to align cross-functional resources to a common goal.
  • Ability to analyze data, understand the core measurement strategies for merchandising teams, and derive actionable insights.
  • Excellent communication and people skills, with the ability to collaborate effectively across teams, focusing on educating merchants and vendors to drive action.

Responsibilities

  • Collaborate with sales teams and advertisers across multiple markets to understand merchants, including their incentives, current strategies to drive sales, and how to integrate Google solutions into their businesses.
  • Help bridge the gap between Google merchant-friendly ad products (namely Retail Media and Merchant Marketing) and the merchant community.
  • Educate and pitch directly to senior merchandising leaders at Canadian organizations on the wisdom of adopting Google solutions, partnering with Google Account teams.
  • Build out a scalable framework and go-to market plan for how new to retail media advertisers can stand up to retail media organizations within their organizations, and intermediate/advanced retail media organizations can scale Google selling strategies to their retail media sales teams/agencies.
  • Work cross-functionally with internal account teams and cross-functional partners ensuring successful implementation and ongoing support of Google's retail media solutions.

FAQs

What are the minimum qualifications for the Partnership Lead, Merchant Engagement position?

The minimum qualifications include a Bachelor's degree or equivalent practical experience, 8 years of experience in the retail/merchandising space, and experience working with or within national retailers, vendors, and brands.

What preferred qualifications should candidates possess?

Preferred qualifications include knowledge of discounting, circulars, and in-store end cap signage, strong marketing strategy knowledge for driving category sales growth, ability to build and execute a go-to-market strategy, data analysis skills for deriving actionable insights, and excellent communication and people skills.

What is the primary responsibility of the Partnership Lead in this role?

The primary responsibility is to lead relationship development with the merchant community at Canada’s largest retailers, leveraging understanding of retail merchandising strategies to drive Google product adoption and business growth through innovative advertising solutions.

What type of companies will the Partnership Lead be working with?

The Partnership Lead will be collaborating with a range of companies, specifically focusing on Canada’s largest retailers, including national retailers and brands.

What is the role of the Partnership Lead in relation to Google Ads products?

The Partnership Lead will bridge the gap between Google’s merchant-friendly ad products, primarily Retail Media and Merchant Marketing, and the merchant community, educating them on the benefits of adopting Google solutions.

Will the Partnership Lead be required to work cross-functionally?

Yes, the Partnership Lead will need to work cross-functionally with internal account teams and partners to ensure successful implementation and ongoing support of Google's retail media solutions.

Is there a focus on educating senior merchandising leaders?

Yes, the Partnership Lead will directly educate and pitch to senior merchandising leaders at Canadian organizations on the advantages of adopting Google solutions.

What sort of strategies will the Partnership Lead need to develop?

The Partnership Lead will be responsible for building out a scalable framework and go-to-market plan for integrating new retail media advertisers and scaling strategies for intermediate and advanced retail media organizations.

Does Google have policies in place for equal opportunity employment?

Yes, Google is proud to be an equal opportunity workplace and is committed to providing equal employment opportunities regardless of various factors including race, gender, disability, and more.

Are there any specific accommodations available for applicants with disabilities?

Yes, applicants with disabilities or special needs that require accommodation can complete Google's Accommodations for Applicants form.

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Google

Technology
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10,001+
Employees
1998
Founded Year

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