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Performance Marketing - Ecomm

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PepsiCo

6d ago

  • Job
    Full-time
    Junior & Mid Level
  • Data
    Marketing
  • Hyderabad, +1

AI generated summary

  • You need 2-3+ years in eCommerce marketing, knowledge of EU landscape, PPC/CPC/CPM models, strong analytical skills, Excel proficiency, and the ability to influence across teams.
  • You will manage eComm performance campaigns, conduct budgeting, optimize ads, analyze data, collaborate with teams, and identify growth opportunities across multiple platforms.

Requirements

  • 2-3+ years’ experience working within eCommerce marketing / Shopper Marketing
  • Understanding of eCommerce landscape in EU
  • Good understanding of PPC/CPC/CPM models
  • Good analytical, numerical, and reporting skills but also creative mindset
  • Good verbal and written communication with excellent English
  • Strong Microsoft Office skills especially Excel & ppt
  • Ability to navigate & influence matrix organization from distance - connect with both management team level as well as operational level
  • Sense for organizational dynamics, ability to build strong relationships and influence
  • Hands-on as well as strategic
  • Flawless execution
  • Get things done (fast) mindset
  • Top analytical skills - finding insights & actions from Data
  • Curious, fast learner

Responsibilities

  • Partner with commercial teams to understand objectives, challenges, priorities and budgets
  • Conduct forecasting for annual and monthly budgets
  • Ensure deployment of best practices in all performance and on-platform search campaigns across markets
  • Proactively seek out new opportunities and make recommendations to grow eCommerce performance campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion
  • Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share
  • Manage eComm performance campaigns across multiple retailer platforms/markets and Pepsico brands
  • Keyword Research and Ad Copy Development
  • Manage and maintain campaign budgets or spend summaries
  • Track and analyze campaign data to achieve business goals
  • Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines
  • Lift & shift learnings across campaigns while planning and delivering the marketing strategies
  • Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions
  • Liaise with cross functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search
  • Work closely with analytics and data science teams to discover, test data driven ways to optimize performance
  • Stay up to date with developments in performance marketing and the competitive landscape

FAQs

What is the main focus of the Performance Marketing - Ecomm role?

The main focus is to plan, manage, execute, and optimize performance marketing campaigns across European markets, specifically targeting key retailers in the eGrocery and Pureplay sectors.

How many years of experience are required for this position?

The position requires 2-3+ years of experience working within eCommerce marketing or Shopper Marketing.

What types of campaign management will I be responsible for?

You will manage eComm performance campaigns across multiple retailer platforms and engage with Pepsico brands.

What skills are important for success in this role?

Key skills include strong analytical and numerical abilities, creative thinking, proficiency in PPC/CPC/CPM models, excellent communication skills, and strong Microsoft Office capabilities, especially in Excel and PowerPoint.

Will I need to collaborate cross-functionally in this role?

Yes, you will work closely with various cross-functional teams, including Sales and Business Units, to understand business objectives and identify growth opportunities.

Is experience with digital marketing tools necessary?

While specific tools are not listed, a solid understanding of performance marketing and analytics tools is implied to successfully execute and optimize campaigns.

What type of mindset should I have to be successful in this role?

You should have a hands-on and strategic mindset, with a focus on flawless execution and a "get things done (fast)" approach.

How important is staying updated with industry developments?

It is very important, as you need to stay up to date with developments in performance marketing and the competitive landscape to optimize strategies effectively.

Is knowledge of the European eCommerce landscape essential?

Yes, a good understanding of the eCommerce landscape in the EU is crucial for success in this role.

What is the company culture like regarding communication?

The role requires good verbal and written communication skills, indicating an emphasis on effective communication within the company culture.

PepsiCo

What makes you unique, makes us better.

Retail & Consumer Goods
Industry
10,001+
Employees
1965
Founded Year

Mission & Purpose

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

Benefits

  • Well-being

    We offer programs for you and your family to help you reach your personal physical, emotional and financial well-being goals.

  • Retirement Benefits

    Our savings and retirement benefits are designed to help you reach your future retirement goals.

  • Health and Insurance Benefits

    We’re committed to helping you and your family live a healthy lifestyle. Our medical options provide access to quality, affordable health care.