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Performance Media Lead

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L'Oréal

3mo ago

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • Dubai

AI generated summary

  • You need 5+ years in performance marketing, e-commerce expertise, strong communication skills, retail media experience, proficiency in analytics tools, and a passion for continuous learning.
  • You will monitor campaign health, collaborate with brand teams on media plans, analyze performance data for optimizations, influence budget decisions, and keep up with digital marketing trends.

Requirements

  • A Data-Driven Strategist: You possess a deep understanding of performance marketing principles and a proven ability to translate data into actionable insights. Ideally, you have at least 5 years of experience in a performance marketing role, with a track record of delivering measurable results.
  • An E-commerce Whiz: You have a strong grasp of the e-commerce landscape and are adept at driving traffic, conversions, and revenue growth. You're comfortable navigating various e-commerce platforms and analytics dashboards.
  • A Collaborative Leader: You excel at building relationships, influencing stakeholders, and driving results in a fast-paced, matrixed environment. You have excellent communication and presentation skills, enabling you to effectively convey complex information to diverse audiences.
  • A Retail Media Expert: You are well-versed in the nuances of retail media and can effectively leverage these platforms to maximize brand visibility and sales. You have hands-on experience managing and optimizing retail media campaigns.
  • A Technical Mastermind: You possess a strong command of performance marketing tools and technologies, including campaign management platforms (such as Google Ads, Facebook Ads), analytics platforms (like Google Analytics), and reporting dashboards. You're comfortable working with large datasets and extracting meaningful insights.
  • A Continuous Learner: You are passionate about staying ahead of the curve in the ever-evolving world of digital marketing. You actively seek out new knowledge and are eager to experiment with emerging trends.

Responsibilities

  • Own the Numbers: Be responsible for daily campaign health checks across all platforms, ensuring smooth operations, budget control, and optimal audience targeting.
  • Be a Strategic Partner: Collaborate closely with brand teams to develop and execute impactful media plans, providing expert guidance on budget allocation, channel mix, and performance optimization.
  • Unlock Data-Driven Growth: Analyze campaign performance, identify key learnings, and implement data-backed optimizations to maximize ROI and achieve ambitious business goals.
  • Lead with Influence: Challenge the status quo, push back on budget requests, and champion a culture of data-driven decision-making across the organization.
  • Shape the Future of Beauty: Stay ahead of the curve in the ever-evolving world of digital marketing, exploring new platforms, technologies, and strategies to drive continuous improvement.

FAQs

What is the primary responsibility of the Performance Media Lead?

The primary responsibility of the Performance Media Lead is to drive impactful campaigns across all Consumer Product Division brands in the GCC, ensuring daily campaign health checks, budget control, and optimal audience targeting.

How many years of experience are required for this position?

Ideally, candidates should have at least 5 years of experience in a performance marketing role with a proven track record of delivering measurable results.

What skills are emphasized for this role?

Key skills include being a data-driven strategist, having a strong grasp of e-commerce, being a collaborative leader, expertise in retail media, technical proficiency in performance marketing tools, and a commitment to continuous learning.

What type of work environment does L'Oréal offer for this position?

L'Oréal offers a flexible work arrangement with 2 days per week from the work office, and a dynamic environment that encourages innovation and collaboration among diverse teams.

Are there opportunities for personal development and growth in this role?

Yes, L'Oréal encourages individuals to step out of their comfort zones and provides real responsibilities from day one, allowing for significant personal and professional growth.

What is the company’s stance on diversity and inclusion?

L'Oréal is committed to an inclusive environment where individuals of every ethnicity, social background, age, religion, gender, sexual orientation, and ability are accepted and celebrated. The company prohibits discrimination against any applicant.

Will I have the chance to collaborate with other teams?

Yes, in this role, you will work closely with Digital & E-commerce experts, as well as collaborate with passionate individuals from the Consumer Product Division brand teams.

What tools and technologies should I be familiar with for this position?

Candidates should be comfortable using performance marketing tools such as Google Ads, Facebook Ads, Google Analytics, and various reporting dashboards. A strong command of working with large datasets is also important.

Is there a focus on sustainability within the role?

Yes, L'Oréal is committed to making beauty sustainable and encourages initiatives that contribute to societal and environmental causes.

What are the opportunities for innovation in this position?

The Performance Media Lead is expected to stay ahead of digital marketing trends, explore new platforms and technologies, and drive continuous improvements in media strategies.

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L'Oréal

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.