Logo of Huzzle

Home

Matches

Explore

Manage

Product Manager

image

Monster Energy

1mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Product
  • Mumbai

AI generated summary

  • You should have a Bachelor's in Marketing or related field, 3-5 years in Brand Management within FMCG, advanced Microsoft Office skills, and fluency in English.
  • You will manage promotional platforms, activate events, ensure brand consistency, oversee marketing budgets, build relationships with opinion leaders, and optimize marketing efforts for ROI.

Requirements

  • Prefer a Bachelor's Degree in the field of ‐‐ Marketing, Communications, or related field.
  • Additional Experience Desired: Between 3‐5 years of experience in Brand Management.
  • Additional Experience Desired: Between 3‐5 years of experience in Fast‐moving consumer goods (FMCG) brands, agency or brand.
  • Computer Skills Desired: Advance user Microsoft Office.
  • Preferred Certifications: N/A.
  • Additional Knowledge or Skills to be Successful in this role: Fluent in English (recommended).

Responsibilities

  • Work with bottler channel teams, local and international marketing team and Monster Energy Company (MEC) agencies to implement cost effective promotional platforms that drive trade wide executional scale, product trial, brand awareness, and sales volumes.
  • Activate and leverage global, national, regional events and properties within established local market business plan, including leveraging local merchandising opportunities, while maintaining, delivering clear Return on Investment (ROI) analysis.
  • Work with wider marketing team to ensure connectivity and consistency across programming. Ability to highlight key pivot points in planning and development to optimize overall marketing output and delivery.
  • Ensure all branding, logo use is in line with brand standards at all events and activations, approved under the direction of the Marketing Manager and Snr. Director Marketing according to MEC branding guidelines.
  • Accountable for the marketing budget, aligned to specific program, as set in conjunction with Marketing Manager and HQ Marketing.
  • Entrench yourself in MEC Brand in the local sport and culture scenes relevant to targeted consumers.
  • Develop and maintain relationships with opinion leaders for the key image building scenes in sports and culture.
  • With local network of opinion leaders, develop new ideas that bring the brand to life.
  • Develop close and collaborative internal relationships with key stake holders.
  • Ensure relationships remain professional to ensure rational decision making based on clear ROI.

FAQs

What is the main responsibility of the Product Manager?

The main responsibility of the Product Manager is to plan, implement, and execute the strategic direction of the brand across a dedicated region, ensuring alignment with the brand’s marketing standards and objectives.

What qualifications are preferred for this position?

A Bachelor's Degree in Marketing, Communications, or a related field is preferred for this position.

How many years of experience are required for this role?

The role requires between 3-5 years of experience in Brand Management and in Fast-moving consumer goods (FMCG) brands, agency, or brand.

What computer skills are desired for this position?

The position requires an advanced user of Microsoft Office.

Will the Product Manager be responsible for managing a budget?

Yes, the Product Manager will be accountable for the marketing budget aligned to specific programs, as set in conjunction with the Marketing Manager and HQ Marketing.

Is fluency in English required for this job?

Yes, fluency in English is recommended for this role.

What kind of events will the Product Manager be involved in?

The Product Manager will activate and leverage global, national, and regional events and properties while maintaining and delivering clear Return on Investment (ROI) analysis.

What is expected in terms of relationship management for this position?

The Product Manager is expected to develop and maintain relationships with opinion leaders in key image-building scenes in sports and culture, as well as foster collaborative internal relationships with key stakeholders.

Are there specific branding guidelines that must be followed?

Yes, all branding and logo use must adhere to the brand standards and be approved under the direction of the Marketing Manager and Senior Director Marketing according to MEC branding guidelines.

What skills are needed to be successful in this role?

Strong communication skills, strategic thinking, relationship management, and the ability to analyze ROI metrics are essential to be successful in this role.

image

Monster Energy

Unleash the Beast!

Retail & Consumer Goods
Industry
1001-5000
Employees
2002
Founded Year

Mission & Purpose

Monster Energy is more than an energy drink, it is a lifestyle! We support the scene, our bands, our athletes, and our fans. We back athletes so they can make careers out of their passions. We strive to create immersive and authentic experiences that inspire. We celebrate with our fans and riders and employees! We are a brand that represents being the best at what we do. Join Us! Monster Energy is an affirmative action and equal opportunity employer.