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Product Manager - Conversion Programs

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eBay

7d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Brandenburg
    Remote

AI generated summary

  • You should have strong product, marketing, and technical experience, preferably in marketplaces, along with skills in email/app notifications, A/B testing, and building products from scratch.
  • You will define the vision, collaborate on the roadmap, implement strategies, conduct AB tests, analyze feedback, prioritize features, and track performance metrics.

Requirements

  • Strong product / business / marketing experience. Marketplace experience is strongly preferred.
  • Technical Product Management experience or comparable experience working directly with Engineering teams (both front-end and back-end); technical understanding of building products / communications from scratch.
  • Experience in developing email and native app notifications.
  • Experience navigating highly sophisticated cross-functional projects end-to-end.
  • Strong experience owner sense - ability to understand consumer needs and find simple and creative ways to address them.
  • Metrics driven - ability to build actionable metrics which can measure experience performance.
  • Builds positive relationships across various teams within eBay; an active listener and clear communicator; can lead by influencing.
  • Building 0 to 1 products
  • Prioritization
  • Agile and scrum methodologies + Jira
  • Writing Technical Product Requirements
  • A/B testing / Experiment design / Data analysis
  • E-commerce
  • Conversion / Retention / User flow optimization
  • Mobile apps / Email / Notifications
  • Familiarity with Data Science and Machine Learning
  • Market / Driven Research
  • Basic copywriting skills are a plus

Responsibilities

  • The ‘CEO’ of your experience: defining and communicating the vision, strategy, and roadmap for the owned communications portfolio.
  • Build the roadmap in close collaboration with leadership and other team members.
  • Implement the roadmap by working with engineering, data science and design teams. Build MVPs, iterate fast and be the champion of execution perfection.
  • Deep knowledge of eBay and its products with domain expertise in the marketing channels of Push Notifications and Email.
  • Writing requirements and communicating them to the Engineering teams
  • Conducting AB tests: hypothesis building, test design, critical metric definition
  • Working with analytics teams to measure the impact on success metrics
  • Collaborating with creative team to improve content and design
  • Collecting and analyzing customer and user feedback to improve the product.
  • Prioritizing features and work items based on business value, user needs, and other criteria.
  • Conducting market research and competitor analysis to find opportunities and threats.
  • Facilitating communication and collaboration between the development team and partners.
  • Tracking and reporting on your experience performance and key metrics.
  • Continuously improving the roadmap and development processes.

FAQs

What is the primary focus of the Product Manager - Conversion Programs role at eBay?

The primary focus is to drive customer-facing communications flows, including Email, Push Notifications, and the Native App Notification Hub, while serving as the portfolio owner with responsibility for revenue targets, long-term strategy, and execution.

What skills are required for this role?

Strong product/business/marketing experience, technical product management experience, knowledge of email and native app notifications, metrics-driven mindset, and abilities in prioritization and Agile methodologies are required.

What teams will the Product Manager work closely with?

The Product Manager will work closely with engineering, design, data science, and analytics teams, as well as various cross-functional teams primarily on the Core Technology/Core Product side.

What type of experience is preferred for candidates applying to this role?

Marketplace experience is strongly preferred, along with some technical understanding of building products and communications from scratch.

What does the "CEO" of the experience refer to in this role?

It refers to the responsibility of defining and communicating the vision, strategy, and roadmap for the owned communications portfolio.

How will the success of the programs be measured?

Success will be measured through A/B testing, critical metric definition, and collaborating with analytics teams to assess the impact on success metrics.

What is the culture like at eBay?

eBay fosters a culture of authenticity, innovation, and collaboration, encouraging team members to bring their unique selves to work every day.

Is there an emphasis on data analysis in this role?

Yes, the role requires conducting A/B tests, analyzing customer feedback, and building actionable metrics to measure experience performance.

Are there opportunities for professional growth in this position?

Yes, the role involves continuously improving the roadmap and development processes, indicating opportunities for professional growth and skill enhancement.

What is the commitment eBay has towards diversity and inclusion?

eBay is an equal opportunity employer, committed to considering all qualified applicants without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or other legally protected status.

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eBay

We connect people and build communities to create economic opportunity for all.

Technology
Industry
10,001+
Employees
1995
Founded Year

Mission & Purpose

eBay is a globally recognized e-commerce platform that has transformed the way people engage in online buying and selling. With a vast marketplace, eBay connects millions of buyers and sellers worldwide, providing them with a seamless and dynamic platform to trade a wide range of products. The platform empowers individuals and businesses to monetize their assets, expand their reach, and discover unique items. eBay is committed to fostering a sense of community, trust, and convenience, making it easier for entrepreneurs to succeed and customers to find exactly what they're looking for. As a leader in the e-commerce industry, eBay continues to shape the future of online trade, connecting people across borders, and driving economic opportunities on a global scale.