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Product Marketing Associate

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BigHand

2mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Product
  • London

AI generated summary

  • You need 3 years in B2B product marketing, go-to-market strategy experience, strong communication skills, stakeholder management, digital marketing knowledge, marketing automation tool experience, and data analysis skills.
  • You will shape product positioning, conduct market analysis, develop messaging, create sales materials, manage communications, maintain roadmaps, and support lead generation efforts.

Requirements

  • At least 3 years previous work experience within a B2B marketing role, ideally with experience working in a product marketing-focused role
  • Experience of developing and implementing successful go to market strategies and launches for new products
  • Excellent written and verbal communication skills, with experience of message development
  • Experience with cross-functional stakeholder management, with the ability to communicate, motivate and influence at the highest level
  • An understanding of the importance of digital marketing activities as part of the marketing mix
  • Experience of using a marketing automation tool, such as Pardot, for a targeted and personalised approach, delivering successful results
  • Excellent attention to detail and a strong customer focus
  • Experience analysing and distilling data into actionable insights to inform product marketing activities

Responsibilities

  • Create the go-to-market positioning for your products
  • Bring current and new solutions & features to market and contribute to the ongoing product strategy
  • Work closely with the product MD and product manager to create and evolve value propositions
  • Build competitor and market analysis – with continuous monitoring & updating
  • Build, understand & update ICPs (Ideal customer profiles) for both buyers and users of the products
  • Develop compelling audience messaging and content for each product/audience
  • Work with the revenue operations teams to create and enhance sales enablement materials
  • Work with teams across the business to ensure product enhancements are communicated effectively, both internally and externally
  • Plan and manage product operational and end-of-life communications
  • Be an expert on TAM & SAM for your products/verticals and how this should influence our wider marketing strategy
  • Keeping customer facing roadmaps up-to-date
  • Work with the wider marketing team to support lead generation activities for your products

FAQs

What is the main responsibility of the Product Marketing Associate at BigHand?

The main responsibility of the Product Marketing Associate is to develop and execute go-to-market strategies, craft compelling product messaging, and position offerings to resonate with legal professionals.

How many years of experience are required for this role?

At least 3 years of previous work experience within a B2B marketing role is required, ideally with experience in a product marketing-focused role.

Will I be working with other teams across the company?

Yes, this role involves regular cross-functional collaboration with teams across the wider business, including product, marketing, sales, solutions, and customer success.

What kind of benefits does BigHand offer?

BigHand offers a variety of benefits, including 25 days of holiday (excluding bank holidays), private medical, wellness programs, opportunities for volunteer work, career growth opportunities, enhanced parental leave, pensions, and flexible working options.

What skills are necessary for the Product Marketing Associate role?

Necessary skills include excellent written and verbal communication, experience in message development, cross-functional stakeholder management, understanding of digital marketing, and proficiency in using marketing automation tools.

What types of products will I be marketing in this role?

You will be tasked with marketing products within the Workflow Management and Financial Operations verticals.

Is there an opportunity for career development in this position?

Yes, there are career growth opportunities and a study leave allowance for professional development.

Does BigHand have a commitment to diversity and inclusion?

Yes, BigHand is an equal opportunity employer and is dedicated to creating a culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.

What type of market analysis will I be expected to perform?

You will be expected to conduct competitor and market analysis, with continuous monitoring and updates, as well as build and understand Ideal Customer Profiles (ICPs) for both buyers and users of the products.

Are there any wellness initiatives at BigHand?

Yes, BigHand provides various wellness benefits, including online wellbeing programs, webinars, and a Company-wide Wellness day for employees to focus on their mental health.

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BigHand

Technology
Industry
201-500
Employees

Mission & Purpose

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. We build and invest in technologies that help you to identify improvements across lawyer & support staff resourcing, document production, financial performance and matter pricing. We enable you to give your customers a better experience while empowering your people to be the best. Whether you have one, a mix, or all of our products, our goal is to be your most trusted and value-add partner, enabling you to be successful in your role. We support you to make big happen.