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Product Marketing Executive

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IG Group

17d ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • Milan
  • Quick Apply

AI generated summary

  • You need 3+ years in product marketing, a relevant degree, knowledge of trading, strong communication skills, digital marketing proficiency, project management abilities, and analytical skills.
  • You will develop product marketing strategies, conduct market research, collaborate with teams, manage marketing materials, oversee campaign requirements, analyze performance, and stay updated on industry trends.

Requirements

  • About 3+ years of experience in product marketing, preferably within the financial services industry
  • Bachelor’s degree in Marketing, Business, Finance, or a related field
  • Good understanding of trading and financial markets
  • Excellent communication and presentation skills
  • Proficiency in digital marketing tools and platforms
  • Highly organized with exceptional project management skills
  • Ability to work independently and with cross-functional teams
  • Strong analytical and problem-solving skills
  • Preferred:
  • Experience with AI tools and Workfront
  • Familiarity with Salesforce
  • Proficiency with digital marketing tools, web development languages (HTML, CSS, JavaScript) and product design technique

Responsibilities

  • Develop and document product marketing strategies to drive awareness, engagement, and adoption of our financial products.
  • Gather market research to understand customer needs, market trends, and competitive landscape.
  • Collaborate with cross-functional teams including sales, product development, and customer support to ensure alignment and successful product launches.
  • Brief and manage the creation of compelling marketing materials, including content, advertising material, customer communication.
  • Brief campaign requirements to our digital marketing team, including paid media, social media, CRM.
  • Analyze and report on the performance of marketing campaigns, using data to inform future strategies.
  • Stay up-to-date with industry trends and best practices in trading and financial markets.

FAQs

What is the location for the Product Marketing Executive role?

The role is based in Milan.

Is this a permanent or temporary position?

This is a temporary position with a fixed term contract of 12 months.

What qualifications are required for this role?

A Bachelor's degree in Marketing, Business, Finance, or a related field, along with about 3+ years of experience in product marketing, preferably within the financial services industry, is required.

What skills are essential for the Product Marketing Executive?

Strong communication and presentation skills, proficiency in digital marketing tools, exceptional project management abilities, and strong analytical and problem-solving skills are essential.

What kind of experience is preferred for this position?

Experience with AI tools and Workfront, familiarity with Salesforce, and proficiency with digital marketing tools, web development languages (HTML, CSS, JavaScript), and product design techniques are preferred.

What responsibilities will the Product Marketing Executive have?

Responsibilities include developing product marketing strategies, conducting market research, collaborating with cross-functional teams, managing marketing materials, briefing campaign requirements, analyzing campaign performance, and staying updated with industry trends.

What perks does IG Group offer for this role?

Perks include a competitive salary, performance-related bonus, private medical insurance, gym membership allowance, flexible working hours, employee-led diversity networks, and additional days off for voluntary work and to celebrate your birthday.

Is previous experience in the financial services industry necessary?

Yes, previous experience within the financial services industry is preferred and will be beneficial for this role.

What is the company culture like at IG Group?

IG Group promotes a dynamic and innovative culture, emphasizing creativity, client experience, and teamwork, while moving away from traditional corporate stereotypes.

How does IG Group support career growth?

IG Group supports career growth by providing internal and external learning opportunities, encouraging employees to chase opportunities, and offering tools to help them succeed.

IG Group

Finance
Industry
1001-5000
Employees

Mission & Purpose

We’ve been at the forefront of trading innovation since 1974, taking on the challenge to deliver an unmatched experience for our clients and raise the bar for tomorrow’s opportunities. Today, we’re a global fintech company incorporating the IG, tastytrade, IG Prime, Spectrum and DailyFX brands, with a presence in 20 countries across five continents – Europe, North America, Africa, Asia-Pacific and the Middle East. We’re an organisation of positive problem-solvers, united and inspired by our purpose, which is to power the pursuit of financial freedom for the ambitious. Our award-winning products and platforms empower go-getters the world over to unlock opportunities around the clock, giving them access to over 19,000 financial markets. Today, more than 400,000 clients call IG Group home. IG Group Holdings plc is an established member of the FTSE 250 and holds a long-term investment grade credit rating of BBB- with a stable outlook from Fitch Ratings.