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Product Marketing Lead

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Salesforce

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Product
  • Paris
  • Quick Apply

AI generated summary

  • You need 3-5 years in product marketing, strong communication skills, strategic problem-solving, self-starter mentality, and ideally multi-lingual (English and French/German) abilities.
  • You will champion Sales Cloud in EMEA, develop market insights, create marketing content, drive product launches, enable sales teams, and report on product performance.

Requirements

  • 3-5 years experience in product marketing, solution marketing or equivalent, ideally in B2B software or SaaS/PaaS
  • High energy, personable, innovative, and creative - with the execution skills to make it all count
  • Ability to operate in a fast-paced, fast-growing, constantly evolving matrix environment and across multiple regions
  • Self-starter with the ability to navigate a complex organisation to drive projects from idea to execution fast
  • Ability to navigate cultures and all levels of stakeholders across multiple functions and geographies to establish agreement for go-to-market priorities
  • Strong interpersonal skills – a blend of firmness and conviction with diplomacy and a constructive attitude
  • Strong communicator and storyteller comfortable with presenting in public
  • Strategic problem solver with a growth mindset, a bias for action and a comfort with numbers including an ability to translate data into actionable recommendations
  • Understanding of the Sales buyer as a target market and ability to engage with and influence this audience
  • Multi-lingual skills are desirable (English and French or German)

Responsibilities

  • Be the champion, expert and product marketing engine behind the Salesforce Sales Cloud across key EMEA markets, helping grow our pipeline, ACV & awareness, and driving our product strategy in priority countries.
  • Build and use a deep understanding of Salesforce’s Sales Cloud products and customers as well as sales buyers and communities to help educate both internal and external audiences on our value propositions.
  • Develop EMEA market and buyer insights that fuel go-to-market planning, campaign strategies and awareness as well as sales planning and execution.
  • Partner with EMEA Field Marketing to own, customize & build content that fuels local marketing activations generating demand for Sales Cloud, including events, campaigns, digital and exec program.
  • Align with EMEA Sales, Sales Programs, Product Marketing and EMEA Enablement teams to develop and deliver sales enablement plans and sales programs to drive pipe generation and progression.
  • Partner with Sales & Customer Marketing to develop regional customer references, deal wins, testimonials and case studies for external and internal use.
  • Drive product launches for the region, ensuring new Sales Cloud products or relaunches are showing up across marketing touch points as well as delivering field and market readiness for new products.
  • Monitor and report on the performance of products in the EMEA market and communicate the results of related Go to Market activations to key partners.

FAQs

What is the primary focus of the Product Marketing Lead role at Salesforce?

The primary focus is to drive the product marketing strategy and plan for Salesforce’s Sales Cloud products in EMEA, collaborating with various teams to increase pipeline, awareness, and product positioning.

What qualifications are required for the Product Marketing Lead position?

The position requires 3-5 years of experience in product marketing, solution marketing, or equivalent, ideally in B2B software or SaaS/PaaS, along with strong interpersonal skills and the ability to navigate a complex organization.

Are multi-lingual skills an asset for this role?

Yes, multi-lingual skills are desirable, particularly in English and either French or German.

What types of tasks will the Product Marketing Lead be responsible for?

The responsibilities include driving product strategy, creating marketing content, partnering with sales teams, managing product launches, and monitoring performance in the EMEA market.

What is the work environment like for the Product Marketing Lead?

The role operates in a fast-paced, fast-growing, and constantly evolving matrix environment across multiple regions.

Is there any support for individuals with disabilities during the application process?

Yes, candidates requiring assistance due to a disability can submit a request via the Accommodations Request Form.

What is Salesforce's commitment to diversity and inclusion in the workplace?

Salesforce is committed to driving equality in communities and workplaces, creating a workforce that reflects society through inclusive programs and initiatives such as equal pay and employee resource groups.

Do candidates need to be willing to travel for this role?

The job description does not explicitly mention travel requirements, but candidates should be prepared to engage with teams across multiple regions.

What type of candidate is Salesforce looking for in this role?

Salesforce seeks a self-starter who is team-oriented, innovative, and has a passion for strategy and storytelling, with the ability to drive projects from idea to execution.

What is the process for reporting performance results in this role?

The Product Marketing Lead is expected to monitor and report on the performance of products in the EMEA market and communicate the results of related go-to-market activations to key partners.

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Salesforce

👋 We’re Salesforce, the Customer Company. AI + Data + CRM = Customer Magic. ✨

Technology
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10,001+
Employees

Mission & Purpose

Salesforce is a leading cloud-based software company that provides customer relationship management (CRM) solutions and a wide range of enterprise applications. Their platform enables businesses to manage customer interactions, sales processes, marketing campaigns, and service operations in a centralised and efficient manner. Salesforce's ultimate mission is to empower companies to connect with their customers, partners, and employees in meaningful ways, fostering stronger relationships and driving business growth. Their purpose is to revolutionise the way businesses operate by offering a comprehensive suite of cloud-based tools and applications that streamline processes, enhance collaboration, and enable organisations to make data-driven decisions. With a strong focus on innovation, customer success,