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Product Marketing Manager

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BigHand

1mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • Germany, +15
    Remote

AI generated summary

  • You need 4+ years in B2B marketing, 1+ in product marketing, go-to-market strategy experience, strong communication skills, stakeholder management, digital marketing knowledge, and data analysis abilities.
  • You will create go-to-market strategies, conduct market analysis, develop messaging, produce sales materials, manage product communications, and support lead generation efforts.

Requirements

  • At least 4 years previous work experience within a B2B marketing role, with at least 1 years’ experience working in a product marketing-focused role
  • Experience of developing and implementing successful go to market strategies and launches for new products
  • Excellent written and verbal communication skills, with experience of message development
  • Experience with cross-functional stakeholder management, with the ability to communicate, motivate and influence at the highest level
  • An understanding of the importance of digital marketing activities as part of the marketing mix
  • Experience of using a marketing automation tool, such as Pardot, for a targeted and personalised approach, delivering successful results
  • Excellent attention to detail and a strong customer focus
  • Experience analysing and distilling data into actionable insights to inform product marketing activities

Responsibilities

  • Lead on creating the go-to-market positioning and value propositions for your products
  • Bring current and new solutions & features to market and contribute to the ongoing product strategy
  • Become a product evangelist and subject matter expert
  • Build competitor and market analysis – with continuous monitoring & updating
  • Build, understand & update ICPs (Ideal customer profiles) for both buyers and users of the products
  • Develop compelling audience messaging and content for each product/audience
  • Create and enhance sales enablement materials and run internal sales training
  • Work with teams across the business to ensure product enhancements are communicated effectively, both internally and externally
  • Plan and manage product operational and end-of-life communications
  • Be an expert on TAM & SAM for your products/verticals and how this should influence our wider marketing strategy
  • Keeping customer facing roadmaps up-to-date
  • Work with the wider marketing team to support lead generation activities for your products

FAQs

What is the main responsibility of the Product Marketing Manager at BigHand?

The main responsibility is to develop and execute go-to-market strategies, craft compelling product messaging, and position offerings to resonate with legal professionals.

What qualifications are required for this role?

Candidates should have at least 4 years of B2B marketing experience, with a minimum of 1 year in a product marketing-focused role, along with experience in creating successful go-to-market strategies.

What type of experience is preferred for potential candidates?

Experience in developing and implementing go-to-market strategies, excellent written and verbal communication skills, and familiarity with digital marketing activities are preferred.

Will the Product Marketing Manager work with other teams?

Yes, this role requires regular collaboration with teams across the business, including product, marketing, sales, solutions, and customer success.

Is there an emphasis on data analysis in this role?

Yes, candidates should have experience analyzing and distilling data into actionable insights to inform product marketing activities.

What benefits does BigHand offer for this position?

BigHand offers various benefits including 15 days of holiday, wellbeing programs, company-wide wellness days, career growth opportunities, and fully remote working options.

Are there specific tools or software required for this job?

Experience with marketing automation tools, such as Pardot, is required for implementing targeted and personalized marketing strategies.

How does BigHand promote work-life balance?

BigHand promotes work-life balance through fully remote working opportunities, additional time off during holidays, and a focus on employee wellbeing.

What is the company’s stance on diversity and inclusion?

BigHand is an equal opportunity employer dedicated to recruiting based on capability and potential, embracing diversity and fostering a culture of belonging.

Are there any specific communication skills required for this role?

Yes, excellent written and verbal communication skills are essential, particularly for message development and stakeholder management.

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BigHand

Technology
Industry
201-500
Employees

Mission & Purpose

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. We build and invest in technologies that help you to identify improvements across lawyer & support staff resourcing, document production, financial performance and matter pricing. We enable you to give your customers a better experience while empowering your people to be the best. Whether you have one, a mix, or all of our products, our goal is to be your most trusted and value-add partner, enabling you to be successful in your role. We support you to make big happen.