FAQs
What is the primary focus of the Product Marketing Manager (AJC) role?
The primary focus of the Product Marketing Manager role is to build a best-in-class engagement engine, optimizing the subscriber lifecycle journey and driving retention marketing initiatives. This includes developing lifecycle marketing strategies and enhancing the customer experience across all touch points.
What responsibilities will the Product Marketing Manager have related to lifecycle strategy?
The Product Marketing Manager will develop and execute comprehensive lifecycle strategies, covering various aspects like new subscriber onboarding, retention and engagement, loyalty and referral programs, renewal, and winback strategies. They will also be responsible for crafting impactful creative and product briefs to guide asset development.
What types of experimentation will the Product Marketing Manager be expected to conduct?
The Product Marketing Manager will continually test and iterate on marketing strategies, messaging, and channels using techniques such as A/B testing and multivariate testing to refine campaign performance and improve engagement and conversion rates.
How will the Product Marketing Manager collaborate with other teams?
The Product Marketing Manager will collaborate effectively with cross-functional partners, including Product, Analytics & Research, Brand Marketing, Programming, the Newsroom, Customer Care, and third-party partners. This collaboration aims to align on strategies, prioritize initiatives, and deliver customer-centric experiences.
What skills in audience segmentation and targeting are required for this role?
The role requires expertise in audience segmentation and data analysis to identify opportunities for targeted messaging and personalized experiences across the customer lifecycle, including churn prevention and winback strategies.
What approach will the Product Marketing Manager take towards project prioritization?
The Product Marketing Manager will leverage a data-driven approach to identify, size, and prioritize projects based on their potential impact on key outcomes such as subscriber retention, lifetime value, and engagement metrics, ensuring effective resource allocation for sustainable growth.
What qualifications are necessary for applying to the Product Marketing Manager position?
Applicants should have proven experience in growth marketing, retention marketing, or CRM within the digital subscription, direct-to-consumer, or media industry. They should also possess expertise in multi-channel marketing campaigns, a deep understanding of customer lifecycle marketing, and excellent communication and project management skills.
What educational background is required for this role?
The position requires a bachelor's degree and 6 years of relevant experience, a master's degree plus 4 years of experience, or a PhD plus 1 year of experience. Alternatively, 10 years of relevant experience without a degree is acceptable.
What personal attributes are important for the Product Marketing Manager?
Important personal attributes include being a driven team player with a bias towards action, detail-oriented, adept at problem-solving, enthusiastic about working in a dynamic environment, and eager to learn and grow continuously.